Product development requires trade-offs, but just like a deal with the devil, the devil is in the details of how you make those trade-offs. And your choices can be devilishly hard. This demonic themed talk looks at various techniques for easing the burden of the bargains you make. About Lucy Lucy has spent two decades making all sorts of mistakes while building customer experiences. She likes to share what she’s learnt from places like Amazon, TUI, LOVEFiLM, M&S, Department of Health, Compare the Market, and now Appvia, so others can make new and more interesting mistakes.

51. [outcome] + [what we will do] + [at what cost]

52. To be first to market, we will only build essential features to the
minimum acceptable quality level.

53. To be recognised as a full platform, we will launch with a broad but
shallow feature set.

54. To differentiate in a crowded market, we will take longer to get to market
in order to build a high quality, innovative and fully featured product
based on extensive research and insights.

55. To maximise selection, we offer both pay as you go and subscription
models, which will have a more complicated experience than
subscription only models