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Using behaviour design to create a minimum loveable product

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Using behaviour design to create a minimum loveable product

  1. 1. “Minimum Loveable Products - Kahoot!” UX Cafe, 5th March @ Shoreditch Works Village Hall @jamiebrooker jamie@wearehuman.cc
  2. 2. Behaviour Design
  3. 3. “Persuasion seems a dirty word. It shouldn’t be. We should now embrace that we’re in the business of behaviour change” - BJ Fogg
  4. 4. www.BehaviorModel.org Credit: BJ Fogg High Motivation Fogg Behaviour Model B = mat Motivation Behaviour Triggers At the same time succeed here Act io Low Motivation motivation ability trigger Triggers n lin e fail here Hard to do Ability Easy to do
  5. 5. Desire
  6. 6. Credit: Nir Eyal, nirandfar.com The Hook Investment
  7. 7. Credit: Nir Eyal, nirandfar.com Read text message Receive text message Example: Text messaging Write back Investment New information
  8. 8. LIKE A PLAYSTATION FOR EDUCATION! getkahoot.com
  9. 9. FOCUS ON YOUR HOOK!
  10. 10. 1ST TIME MEANS EVERYTHING. PROVIDE INSTANT REWARDS.
  11. 11. THE REWARD, FOR THEM.
  12. 12. THE REWARD, FOR US.
  13. 13. 10+ YEARS WORTH OF CONTENT!
  14. 14. 1.BEHAVIOUR CHANGE 2.EMBEDDED IN LESSONS
  15. 15. DEEPER INVESTMENTS
  16. 16. DEEPER REWARDS
  17. 17. To be in for a better education
  18. 18. MAKE PEOPLE CARE THROUGH PRODUCT EXPERIENCE
  19. 19. MAKE PEOPLE CARE OUTSIDE PRODUCT EXPERIENCE
  20. 20. Closing thoughts • Focus on the core hook… and make that loveable! • Encourage deeper behaviours through simple persuasion (at first) • Make a promise and give your users a reason to join you on your journey • Do as much as you can outside your product... it requires less engineering but has huge impact!

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