Darren Evans explores several emerging digital trends and the impact on user experience specialists. He talks through the rise of user-generated content, shifting trends and emerging new technologies – both on the PC and beyond.

1. Digital Trends What UX professionals can expect as we enter the second decade of the twenty first century. Digital Trends If you haven’t noticed, user experience is evolving

2. About me Darren Evans I have a love of new technologies, in-depth e-commerce knowledge and a wealth of experience across different platforms and markets. Created first commercial website in 1997. Lead small and large teams. Recently moved from UX and into Planning and Strategy.

3. About me Darren Evans I have worked with brands such as BBC, National Lottery, Orange, Ford, Barclays and RBS to help them understand the new online landscape and start to engage with their audiences online. I am passionate about leveraging business value and e‐commerce user experience methodology. My brand essence / wheel

4. Agenda

6. 1997

7. 1997 websites

8. Predictions for next decade In next decade we will see… Internet Explorer becomes only browser ✗Didn’t Happen Y2K computer crash ✗ Didn’t Happen International Web ✓Happened

9. Predictions for next decade In next decade we will see… AltaVista becomes number one search engine ✗Didn’t Happen Apple Computer Bankruptcy ✗ Didn’t Happen Mobile Web / Commerce ✗ Didn’t Happen ✓Happened

10. Community power Peer and social points of views have started to outweigh brand touch-points in terms of credibility. * 2009 Google Trends

11. 2010 the now!

12. Community power Peer and social points of views have started to outweigh brand (destination) touch-points in terms of credibility. * 2009 Google Trends

13. Push vs. Pull Marketing push strategy is decreasing. Successful content is pulling consumers into a conversation. In the most innovative marketing efforts, consumers are the creators, advocates, promoters, marketers and buyers.

14. Handing over ownership Brand ownership is no longer the sole domain of the Marketing Department. Starbucks, My Idea generated 75,000 ideas submitted in less than six months, with many ideas receiving thousands of votes and comments.

15. Handing over ownership Social Media is the new viral. The Internet Activity Index produced by the Online Publishers Association shows a decline in the use of e-mail and instant messaging. Starbucks, My Idea generated 75,000 ideas submitted in less than six months, with many ideas receiving thousands of votes and comments.

16. 2010 Overview We're well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), syndication (RSS), mash-ups (APIs), and much more.

17. 2010 Overview Currently the Web is still mostly accessed via a PC, but we're starting to see more Web excitement from mobile devices and television sets. Design for experiences that reach people through many different touch-points, and that happen over time (Service Design).

18. 2010 Overview

19. ePaper In February 2010 LG Display announced its development of a newspaper-size flexible e-paper. The 19-inch wide (250x400mm) flexible e-paper is almost as big as a page of A3 sized newspaper. *images.businessweek.com

20. ePaper According to a DisplaySearch report, the e-paper market will reach 1.8 billion units and $9.6 billion USD in revenues by 2018. *images.businessweek.com

21. Future Retailing This is Microsoft's vision for retailing. A look at the store of the future. http://mkt571.lawrencelinn.com/a-retail-vision-from-microsoft

23. Touch-screen displays at kiosks that let you check prices, find products, match food with wine, product location, recipes, and more.* http://www.e-ink-info.com/ibm-retail-future-vision-includes-e-ink-shelf-labels

24. Augmented Reality http://www.youtube.com/watch?v=I7jm-AsY0lU&feature=player_embedded# * Total Immersion: TOPPS 3D LIVE trading cards

26. Replacement of traditional screens, control panels, and entirely new applications impossible in "real" hardware, like 3D objects interactively changing their shape and appearance based on the current task or need.* Mini Cabrio Augmented Reality Campaign

27. Voice Based Interfaces Such developments could literally change the face of current digital devices and have far-reaching implications on how users interact with the web. Hand-held devices would be designed with larger, easier-to-view screens, as no keyboard would be required.. Relatively new application of voice interfaces includes Google Mobiles “Search by Voice” commands. * Tom Clancy’s: EndWar” which can be controlled entirely by voice commands

28. Voice Based Interfaces Numerous challenges would have to be overcome, however, for such developments to occur. * Tom Clancy’s: EndWar” which can be controlled entirely by voice commands

31. Sensor Control

32. Machine to Machine (M2M) Communications

33. India and Africa to reach 70% of internet penetration

34. Mobile Payment (Near Field Communication))

35. Start of Physical Personal Device

36. ePaper Newspapers (Plastic Paper)