Emotional UX Design by Insuk Ko
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The document discusses emotional UX design and how it can make websites work better and leave a profound memory by how users feel. Emotional UX aims to fulfill users' needs beyond just functionality by creating pleasurable and meaningful experiences through humor, friendliness, caring and connecting with users. It provides examples of implementing emotional UX through small acts of kindness, appropriate imagery, and developing a website personality aligned with its brand.
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Emotional UX Design by Insuk Ko
- 1. EMOTIONAL UXDESIG N Insuk Ko UI & UX Designer
- 2. It is for making your website work better WHY? EMOTIONAL UX
- 3. It also make a profound imprint on our long-term memory WHY? EMOTIONAL UX
- 4. “People will forget what you said, and what you did, but they will never forget the way you made them feel.” - Maya Angelou-
- 5. WHAT IS? EMOTIONAL UX Survival FulfilledVS
- 8. Pleasurable Maslow’s Hierarchy of Needs. WHAT IS? EMOTIONAL UX Pleasurable Usable Reliable Functional Esteem Love & Belonging Safety Physiology Self actualization
- 9. CASE STUDY / EMOTIONAL UX Terje Haakonsen Photojoj o MailChim p
- 10. EMOTIO N Implementing HOW TO / EMOTIONAL UX
- 11. Nice small kindness HOW TO / EMOTIONAL UX
- 12. Humor HOW TO / EMOTIONAL UX
- 13. Humor HOW TO / EMOTIONAL UX
- 14. HOW TO / EMOTIONAL UX Humor
- 15. HOW TO / EMOTIONAL UX Humor
- 16. HOW TO / EMOTIONAL UX Friendl y
- 17. HOW TO / EMOTIONAL UX Friendl y
- 18. HOW TO / EMOTIONAL UX Friendl y
- 19. HOW TO / EMOTIONAL UX Caring
- 20. HOW TO / EMOTIONAL UX Caring
- 21. HOW TO / EMOTIONAL UX Connected
- 22. HOW TO / EMOTIONAL UX Connected
- 23. HOW TO / EMOTIONAL UX Proper Img
- 24. HOW TO / EMOTIONAL UX Proper Img
- 25. HOW TO / EMOTIONAL UX Personalit y
- 26. Personality Can website itself has a personality? * BRANDING / EMOTIONAL UX
- 27. Brand Name Over View Brand Traits Personality Map Visual Lexicon Voice Copy Example Engagement Methods Brand Persona BRANDING / EMOTIONAL UX
- 28. Exercise BRANDING / EMOTIONAL UX 01. Shall we build brand persona on True Coffee website? 02. Let’s make wireframe based on your Brand Persona
- 29. Reference BRANDING / EMOTIONAL UX Caravan Seattle’s best coffee Kinfolk Ouur
- 30. Design for HUMAN EMOTIONAL UX
Notes de l'éditeur
- Example: similar error different interactions of sites. (beautiful things work better) Sure, the design of your site is important in providing information about your brand and guiding people to taking specific actions, but UX is more than the interaction with your site. What happens after your users visit your website? Where do they go? Are they calling you? Are they placing an order? Are they stopping into your brick and mortar? If and/or when they take the next step to becoming a customer, how are you delighting them (along the way and after they become a customer)? Ensuring your customers are happy is part of UX. In fact, it’s a big part of it.
- To evoke positive emotion to attract and retain users / - To engage users and get them excited about the service or brand of the site/ Talking bout advertisement effect, Whether we recognize or not It came up when we have to make decision.
- We could certainly live contented lives meeting only the bottom three strata of the needs pyramid—physiological comfort, safety, and belonging. But it’s in that top layer that we can live a truly fulfilled life.
- Talking bout advertisement effect, Whether we recognize or not It came up when we have to make decision.
- Humor is an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. What’s hilarious for one person might be ridiculous, embarrassing or even insulting to someone else.
- Humor is an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. What’s hilarious for one person might be ridiculous, embarrassing or even insulting to someone else.
- Feathers / iphone app for twitter
- If your brand is a person, who would it be?
- Distribute BP of mailChimp
- Mockingbird - http://www.axure.com/
- In the end, it is for human, not user. What you see / eat / think become you, so you as a designer need to experience lots of positive things in order to produce good design. Humanistic value is fundamental concern to the designer, People visit your website is not just user but person like you, and your beloved ones.
- What you see, what you eat, what you feel, determines who you are. Experience good, positive things to influence on your design. How you are? What you want to make? How you want to make? How you want to tell it to people?