Design prescriptions for healthcare Presented by Abhimanyu Kulkarni Creative Director Philips Design, India

1. Design
prescriptions for
healthcare
Abhimanyu Kulkarni
Philips Design

2. Spatial
design
Communication
design
UX design
Product
design
Strategic
design

3. 2010

4. 2015
2010

5. step
prescription
program
5

6. Collaborate

7. The co-create approach

8. NICU
2030

13. Innovate

14. Disruptive
innovation
vs.
meaningful
innovation
13
Philips
Design

15. MARKET
INNOVATION
BREAK AWAY
INNOVATION
COST
INNOVATION
PRODUCT
INNOVATION
better product new to category new to Philips new to world
emerging
growing
mature
declining
Innovation type (proposition is…)
Market life cycle (segment /geo)
Innovation mapping
framework

16. Innovation mapping
framework
better product new to category new to Philips new to world
emerging
growing
mature
declining
Innovation type (proposition is…)
Market life cycle (segment /geo)
ROADMAP
ADJACENT
BREAK
AWAY

17. A collaborative, iterative process…
Rapid co-creation

18. Business
immersion
User
experience
flow
Remote
UX
design
UI
Development
PuIng
it
all
together
Rapid co-creation
example

23. Differentiate

24. 23
Philips
Design
Visiq

26. The ultrasound archetype

27. The Visiq innovation

28. The Visiq innovation

34. Simplify

35. 29
Philips
Design
Mobile
obstetric
monitoring

38. Build
experiences

39. Built around
people needs
I need to get a screening done, but I am always pressed for time
standardized
Customers are always in a hurry to
get back to office
We want to balance medical validity
and convenience
efficient
smart data
management
non-clinical settings
blood result
processing in 30 mins
effective consultation

40. Customer experience
Soothing, efficient spaces with enhanced
positive engagement
Clinically relevant
Package selection based on unique
customer profiling
Workflow efficiency
Intuitive zoning with clear guidance for users
to enhance efficiency
Built around
identified design
principles

41. Spatial design as the
experience foundation
ABI & PWVBlood & urine
Meeting area
Massage chair
Meeting area
ECG
Consultation
CIMT
Stress ECG
Registration + pre-test
+ package selection
Entrance
Meeting areaMassage chair
Meeting area

42. Interface
design as the
experience
enhancer

43. Interface
design as the
experience
enhancer

44. 5 step prescription program
1. Collaborate
2. Innovate
3. Differentiate
4. Simplify
5. Build experiences

45. 2014
Strategic partners to
deliver better experiences
5 step
prescription
program
2015
2010