An Introduction to Lean UX

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Lean UX is a combination of Lean Startup, Agile and UX methodologies that aims to shorten product development cycles and increase success rates. It advocates for building digital products through small, iterative releases rather than big bang launches. This allows teams to validate assumptions and hypotheses with customers early to learn quickly and reduce risks. Key Lean UX practices include lightweight personas, rapid prototyping, customer conversations, collaboration across teams, and validated learning through experimentation and data collection.

Logiciels

We build digital
products that deliver
business success.

What is Lean UX?
Lean UX is a combination of Lean Startup,
Agile and UX, evolved from a group of people
wanting to improve the process and success
rate of building (mainly digital) products.

How can ‘lean’ help?
Lean Startup + Lean UX

Limit your risk
Small and iteratative, not a big bang release

If you’ve not climbed a mountain
(and you want to survive!)

Listen for
customer problems 
and buying signals
Check your personas match reality,  
and adjust them accordingly

LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE

LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE
LEARN
IDEAS
CODEDATA
BUILD
MEASURE

Spend less, by building
products customers want

LEARN
IDEAS
CODATA
BUIL
MEASURE
Maybe here is good enough?

Lean is not a silver-bullet.
A great product is rarely achieved through an
‘upfront’ fully realised solution.
It is a process of exploration and evaluation,
looking for in-depth insights into the context
of the problem we’re solving, and the people
we’re solving it for.

Successful 
Product
Business
Goals
Customer 
Needs

We favour:
Inception (Discovery), 
Design Thinking (Ideation),
Lightweight Personas,  
Rapid Prototyping,
Customer Conversations,  
Collaboration 
and Validated Learning (data not opinons)

Inception (Discovery)
Start with a shared internal understanding 
of the problem you’re trying to solve,  
from the business context and customer context.

Design
Thinking
A term coined by IDEO.
Design Thinking is essentially
applying a ‘design’ approach to
‘non-design’ problem solving.

Lightweight
Personas
Often called ‘pragmatic personas’ 
A term coined by Jeff Patton
A way to think about customers
when you don’t have any yet…
Not research backed
Evolve them as you learn

Customer
Conversations
Often called Customer Development
Learn how to speak to customers in a
way that means they don’t lie to you!
Buy this book 
If only I was on commission!

Collaboration
Many people will bring great
ideas and insights to the
‘design’ process.  
Involve customers. This can also create a community of beta
testers and early adopters/advocates.
Involve as many areas of the business as are relevant. 
You’ll be amazed how early involvement engenders a feeling
of ownership and therefore buy-in later!

Validated Learning
Data over opinions! 
ǟ | Ǡ
Ɣ Ƅ
VS.

Assumptions
Most projects are  
full of assumptions.
Surface and test them  
as soon as possible.

Hypotheses
Format
We believe that by providing  
[this product/service/feature]
to [these target customers]
we will achieve [this business outcome]
We will know this is true  
when see [this market feedback]

Experiment Examples
Customer interview - Learn
User testing - Learn/Conﬁrm
404 - Conﬁrm
Landing page - Conﬁrm
Concierge - Conﬁrm
Wizard of Oz - Conﬁrm
Ad words - Conﬁrm

Successful products need 
focused, empowered  
product owners

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An Introduction to Lean UX

1. hello  I’m Spencer

2. Our History

3. We build digital products that deliver business success.

4. What is Lean UX? Lean UX is a combination of Lean Startup, Agile and UX, evolved from a group of people wanting to improve the process and success rate of building (mainly digital) products.

5. Digital products are hard…

6. How can ‘lean’ help? Lean Startup + Lean UX

8. Limit your risk Small and iteratative, not a big bang release

9. If you’ve not climbed a mountain (and you want to survive!)

10. Do you try this one?

11. Or this one?

12. Learn more quickly and safely

13. Talk to potential customers

14. Listen for customer problems  and buying signals Check your personas match reality,   and adjust them accordingly

15. LEARN IDEAS CODEDATA BUILD MEASURE

16. LEARN IDEAS CODEDATA BUILD MEASURE

17. Talk to more customers!

18. LEARN IDEAS CODEDATA BUILD MEASURE LEARN IDEAS CODEDATA BUILD MEASURE

19. Talk to lots of customers!

20. LEARN IDEAS CODEDATA BUILD MEASURE LEARN IDEAS CODEDATA BUILD MEASURE LEARN IDEAS CODEDATA BUILD MEASURE

21. Spend less, by building products customers want

22. LEARN IDEAS CODATA BUIL MEASURE Maybe here is good enough?

23. Lean is not a silver-bullet. A great product is rarely achieved through an ‘upfront’ fully realised solution. It is a process of exploration and evaluation, looking for in-depth insights into the context of the problem we’re solving, and the people we’re solving it for.

24. Successful  Product Business Goals Customer  Needs

25. There is no   ‘one true path’

26. We favour: Inception (Discovery),  Design Thinking (Ideation), Lightweight Personas,   Rapid Prototyping, Customer Conversations,   Collaboration  and Validated Learning (data not opinons)

27. Inception (Discovery) Start with a shared internal understanding  of the problem you’re trying to solve,   from the business context and customer context.

28. Design Thinking A term coined by IDEO. Design Thinking is essentially applying a ‘design’ approach to ‘non-design’ problem solving.

29. Lightweight Personas Often called ‘pragmatic personas’  A term coined by Jeff Patton A way to think about customers when you don’t have any yet… Not research backed Evolve them as you learn

30. Rapid Prototyping

31. Customer Conversations Often called Customer Development Learn how to speak to customers in a way that means they don’t lie to you! Buy this book  If only I was on commission!

32. Collaboration Many people will bring great ideas and insights to the ‘design’ process.   Involve customers. This can also create a community of beta testers and early adopters/advocates. Involve as many areas of the business as are relevant.  You’ll be amazed how early involvement engenders a feeling of ownership and therefore buy-in later!

33. Validated Learning Data over opinions!  ǟ | Ǡ Ɣ Ƅ VS.

34. Assumptions Most projects are   full of assumptions. Surface and test them   as soon as possible.

35. Hypotheses Format We believe that by providing   [this product/service/feature] to [these target customers] we will achieve [this business outcome] We will know this is true   when see [this market feedback]

36. Experiment Examples Customer interview - Learn User testing - Learn/Confirm 404 - Confirm Landing page - Confirm Concierge - Confirm Wizard of Oz - Confirm Ad words - Confirm

37. Successful products need  focused, empowered   product owners

38. Be more Banksy.

39. Thank You Any Questions? @spencerturner

An Introduction to Lean UX

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