Advertising at Cinema is quite popular and effective in recent years in Vietnam. However, How effective is it? and How can Client apply to their campaign? Yeah1Cinema is pleasure to introduce aboput our service and give some impressive information about Advertising sevices at Cinema

1. Y E A H 1 C I N E M A
H O T L I N E : 0 9 0 2 7 7 2 7 2 1
E M A I L : A d c i n e m a @ y e a h 1 . v n
CINEMA MEDIA
2 0 1 8
A P R I L
MEDIA’SCREDENTIAL

2. 2
C O N T E N T
About Yeah1Group
Our Capacity
YEAH1NETWORK
Challenges
Opportunities
How others brands applied?
Our Target Audiences
Cinema Partners
360 Cinema Media
CINEMA MEDIA OUR SERVICES
31 2

3. 3
01
A B O U T
Y E A H 1 N E T W O R K
W H O W E A R E ?
About Yeah1Network
Our Capability
Our Main Target Audience and Clients

4. 4
YEAH1 NETWORK
DIGITALCHANNEL
OOH
ENTERTAINMENT
EVENTS
JUMP ARENA
WEBSITE
FACEBOOK
YOUTUBE
LIVESTREAM
OOH
PLANNING CINEMA MEDIA
CINEMA MEDIA
BOOKING MEDIA
MUSIC FESTIVAL
OPENING STORE
CONFERENCE
TALENT MAGANEMENT
MAXIMIZING
BRAND IMAGE
Brands have opportunities to be the
partner to maximize Brand Image on
Multiplatform of Film and Cinema
Marketing with Yeah1Network
POSM
TV CHANNEL
YEAH1 TV
YEAH1 FAMILY
IMOVIE TV
PRODUCTION
VIDEO, TVC, TRAILER
CREATOR WEB SERIES
FILMING
01
A B O U T
Y E A H 1 N E T W O R K

5. 5
TOP 1
TOP 6
I N A S I A
IN THE WORLD
01
A B O U T
Y E A H 1 N E T W O R K

6. 6
11 Gold Button, 140 Silver Button
O U R C A P A B I L I T Y
32,000,000
FOLLOWERS/FACEBOOK
4,000
CHANNELS/YOUTUBE
360 MIL
TV VIEWS/MONTH
1 mil – 2 mil view on Youtube
25,000,000 likes
802,000 Subcribers
30 Websites, 40 fan pages

7. 7
O U R M A I N
TA R G E T A U D I E N C E
80
M i l p e o p l e
60%
Yo u n g p e o p l e
20%
M a r r i e d
20%
C o u p l e
G E T

8. 8
O U R C L I E N T S & P A R T N E R S
C L I E N T S
P A R T N E R S

9. 9
O U R P R OJ E C T S
O F P R O D U C T I O N & M E D I A
P R I N V E S T M E N T I N V E S T M E N T PR –
MEDIA SPONSOR
PR –
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR
PR
INVESTMENT
PRODUCTION
MEDIA SPONSOR

10. 10
O U R P R OJ E C T S
O F D I G I TA L C H A N N E L – V I R A L C L I P A N D M V
More than 1,000,000 views/ video

11. 11
O U R P R OJ E C T S
O F D I G I TA L C H A N N E L - W E B S I T E
360,000,000 Views/ month
More than 30 websites
Target: Kids, Youth, Women and Family
YEAH1.COM
News
30.000.000
2IDOL.TV
Video & News
10.000.000
ZITU.ME
Family & Kids
10.000.000
DEPLADOC.NET
News
16.000.000
VLOGGERVIET.ME
News
11.000.000
KENHCHIASE.NET
News
10.000.000
HAYSONGTHAT.COM
News
12.000.000

12. 12
O U R P R OJ E C T S
O F E N T E R TA I N M E N T E V E N T

13. 13
O U R P R OJ E C T S
O F T V C H A N N E L
VTVCAB17
N.31
SCTV
N.43
HCTV
N.18

14. 14
JUMP ARENA – INTERACTIVE OOH
AND POSM FOR BRANDING PLATFORM
B I L L B O A R D H U B F O R E V E N T
L E D S C R E E N A D S P O S M B R A N D I N G
O O H P O S M

15. 02
C I N E M A M E D I A
HOW IS IT POTENTIAL?
AND HOW TO APPLY IT?
Challenges and Opportunities
New approaching by others brands
15

16. with the rate of Growth
C I N E M A M E D I A T R E N D
16
CINEMA MARKET IN VIET NAM IS
CONSIDERD AS A POTENTIAL MARKET
100Million
USD
EACH YEAR
20%
Cinema media is potential business and it is on the rise.
Ad. budget is moving to the cinema channel.

17. 17
T H E C H A L L E N G E S
HOW TO WIN SHARES IN
POTENTIAL - RURAL MARKET?
HOW TO INNOVATION? HOW TO COMPETE?
In recent years, Rural market is really po-
tential when the consumption increases
and rural people becomes more active on
Internet and others Media channel
Consumer seems to be uninspired by
Advertising when Digital is familiar
and TV Prints are boring
Brands is updating trends and apply-
ing more interesting advertising

18. 18
O P P O R T U N I T I E S
APPROACH CONSUMERS
BY COMFORTABLE WAY
Before watching movie people always
feel comfortable and easy to get TVC
DIVERSIFIED FORMS OF
ADVERTISING AT CINEMA
CONCENTRATION
With larger screen and quite
environment, people focus more

19. 19
39%
tending to buy those products
90%
Aware of Advertising and Brands
T H E O P P O R T U N I T I E S

20. 20
OPPORTUNITIES
INCREASE IN PROPENSITY TO PURCHASE OVER BASELINE
9 9 %
9 6 %
4 1 %
5 0 %
6 7 %
7 1 %
Brands recall Mesage recall Likeability
TV+DIGITAL+PRINT AD+00H
CINEMA+TV+DIGITAL+PRINT AD + OOH
Source: AMR Interactive 2010 – Aggregated data across 11 campaigns and Nielsen Research 2017 – Base: Mall Shoppers
COMBINE OTHERS MEDIA WITH CINEMA ADVERTISING UPLIFT SIGNIFICANTLY
RECALL ONLY TV
1.8%
RECALLCINEMA TV
+5.8%
3 X UPLIFT

21. 21
T H E O P P O R T U N I T I E S
“CINEMA MEDIA”
THE BEST SOLUTION FOR BRANDS
Targeting consumers in
both key cities and rural
market Maximizing brand image
Diversified forms of ads
form ATL to BTL to help
improve frequency
Improving Awareness,
Trial and Buying
When traditional advertising on TV is no longer effective way due to the viewers’ habit
changed such as watching at any free time, switching channels when the TVCs airing etc.
And online advertising has not very accurate measurement results

22. Type 1
Quang Ngai
Quy Nhon
Buôn Ma
N E W A P P R O A C H I N G O F B R A N D S
22
COMBINING BETWEEN
ACTIVATION, PROMOTION
AND DIGITAL
COMBINING BETWEEN
ACTIVATION, BOOTH
AND PROMOTION
BOOTH
SPONSORSHIP
PROMOTION

23. 3,436
Type 2
O U R M E D I A
P R O D U C T S
03
YEAH1 CINEMA MEDIA
CINEMA PARTNERS
CINEMA 360
23

24. M A I N TA R G E T A U D I E N C E
24
GENDER (%) AGE GROUP (%) HOUSEHOLD INCOME (%)
87% Young people is the main target interested in going to Cinema, especially the age from 18-22 who consume
significantly of many categories and are willing to gain new thing. They also have good income
Female Male 19 20-24
25-29 30-34
35-39 40-44
45
Class A (15M and above)
Class B (7.5M - 14.9M
Class C (4.5M - 7.49M)
46% 5%
49%
18%
34%
27%
12%
5%
2%2%
51%
49%

25. 3
C L I E N T S H A B I T
25
AVERAGE PER 1 YEAR: 4.4 TIMES
78.7% 14.3% 4.3% 2.7%
NUMBER OF VISITS PER MONTH (MEMBERS)
PURCHASE PATTERN
times
1 times
2 times times
4
85.7%
ONLINE
14.3%
OFFLINE
Single Couple Family/ Group
(more than 3 tickets)
18% 65.1% 16.9%
CONSUMER TICKETS BEHAVIOUR
BOX
OFFICE

26. O U R C I N E M A
26
CINEMAS
20 81 15.223
SCR EENS SEA TS

27. 27
O U R C I N E M A
Cinemas
TYPE 1
Cinemas
TYPE 2
Starlight
EVG
Viet Phu - Venus
36%
50%
14%
Thanh Hoa
Thai Nguyen
Bac Giang
Bac Ninh
Lang Son
Hue
Quang Ngai
Da Lat
Long Xuyen
Binh Phuoc
Kien Giang
Soc Trang
Ha Noi
Da Nang
Binh Dinh
Buon Ma Thuot
Dong Nai
Vung TauHo Chi Minh57%
7%
7%
22%
7%
Beta Cineplex
Mega GS
Cinebox
Cinestar
NCC

28. 28
OUR CINEMAS IN NORTH VIETNAM
NCC
BETA CINEPLEX
Type Screen
4
3
2
9
4
6
5
6
6
6
3
36
Seats
430
200
408
1,038
461
811
477
838
836
861
538
4,822
LCDs
3
3
3
9
4
4
4
4
4
4
4
28
Monthly Admission
12,500
10,500
3,500
26,500
23,000
26,000
30,000
28,000
38,000
38,000
15,000
198,000
1
2
3
1
2
3
4
5
6
7
No
Type 1
Type 2
Location
Bac Ninh
Hai Dương
Lang Sơn
Dong Nai
Ha Noi
Ha Noi
Ha Noi
Thanh Hoa
Bac Giang
Cinema
Dabaco Cinema Tu Sơn
Venus Hai Dương
Đong Kinh Cinema
Total
Beta Cineplex Thai Nguyen
Beta Cineplex Bien Hoa
Beta Cineplex Đan Phương
Beta Cineplex Thanh Xuân
Beta Cineplex My Đinh
Beta Cineplex Thanh Hoa
Beta Cineplex Bac Giang
Total
Thai Nguyên

29. STARLIGHT
29
OUR CINEMAS IN MIDDLE VIETNAM
Type 2
Type 1
1
2
3
4
5
6
7
1
Hue
Da Nang
Quy Nhon
Quang Ngai
Thuoc
Bao Loc
Phu Yen
Da Lat
c
Starlight - Hue
Quang Ngai
Starlight – Da Nang
Starlight Quy Nhơn
Starlight - Buon Me Thuo
Starlight - Bao Loc
TT Phát Hành Phim và
Chiếu Bóng Phú Yên
Total
Cinestar – Da Lat
Total
4
1
4
5
5
3
4
26
5
5
605
72
645
816
619
371
308
805
805
8
3
8
2
14
1
3
39
4
4
Type LocationNo. Cinema Screen Seats LCDs Monthly
Admission
31,000
800
32,000
32,000
35,000
19,000
2,000
151,800
67,000
67,000
Type 1
1,481

30. 30
OUR CINEMAS IN SOUTH VIETNAM
CINESTAR
CINEBOX
Type No.
1
2
3
4
1
2
3
4
5
Location
Binh Phuoc
Kien Giang
Soc Trang
Vung Tau
…
Dong Nai
Ho Chi Minh
Ho Chi Minh
Ho Chi Minh
Long Xuyen
Cinema
Đong Xoai Cine
Thang Loi Cinema
DigiMax Soc Trang
VietPhu - Cinema
Total
Beta Cineplex Bien
Hoa
Mega GS Cao Thang
Cinestar Hai Ba Trung
Cinestar Quoc Thanh
Beta Cineplex
Total
Screen
1
1
4
3
9
6
6
5
6
3
26
Seat
103
508
620
250
811
890
777
1,007
410
3,895
LCDs
3
3
3
3
12
4
8
4
3
4
23
Monthly
Admission
3,000
9,900
16,000
10,500
39,400
26,000
37,500
27,000
108,000
15,000
213,500
Type 2
Type 1

31. 31
O U R S E R V I C E S – V I E W E R S J O U R N E Y
WEBSITE
FB
TICKET
BOOTH
LOBBY EVENTS
REST
ROOM
SCREEN
BRAND
Banner LCDs
POSM Event
Activation
Digital
POSM
Booth
Sponsor
Activation
Preshow
WifiMarketing
AWARENESS
ENGAGEMENT TRIAL
Seat Cover
OBJECTIVES
Welcome
Gate
OUTSIDE
OOH
Welcome
Gate
Standee/
Poster
Post
PROMOTION
CONCESSION
CINEMA
POSMTicket
Concession
PRACTICING

32. 32
OUR SERVICES – PRICE AND SPECIAL COMBOS

33. 33
OUR SERVICES – Website FB Page’s
WEBSITE
FB
Viewers buy tickets on Website, Fanpage
YOUR ADBanner, Poster of Brand’s
campaign on Fanpage, Website
HERE

34. 34
OUR SERVICES - OOH
OUTSIDE
Viewers seeing billboard, poster, standee when they come to cinema
Brand’s campaign on Billboard, Poster, Standee outside the cinema

35. 35
OUR SERVICES – LCDs, LOBBY ACTIVATION
Ticket
Booth
Viewers interact to LCDs, POSM at tickets booth
Brand’s campaign on LCDs TVC, POSM at tickets booth

36. hái Nguyên36
C O N C E S S I O N
Promotion
Concession
Promotion, Concession wrapping relating to Brand’s message.
Viewers interact to promotion, concession wrapping

37. 37
Activation/ Events relating to Brand’s campaign at lobby.
OUR SERVICES – LOBBY ACTIVATION
Lobby
Viewers interact to Activation/Events before coming to theater

38. 38
OUR SERVICES – LOBBY ACTIVATION
Lobby
Viewers interact to Activation/Events before coming to theater
Increasing engagement trial to Brand’s product.
WIFI MARKETING
POSM

39. • Mirrors
• WC’s Door
P O S I T I O N
OUR SERVIVES – RESTROOM ADS
Restroom
Viewers interact to Sticker Ads
Brand’s Sticker Ads on Mirror and Cabin at Restroom
39

40. CINEMA SPONSOR – NAMED CINEMA ROOM AS
BRAND NAME
COVER SEAT
OUR SERVICES – THEATER ACTIVATION
Topic
Theater
Viewers come to theater
Topic Theater, Seat Cover relating to Brand’s message inside theater.
40

41. OUR SERVICES – INSIDE THEATER ADS
Preshow
TVC
Viewers are passive to watch PRESHOW TVC with comfortable mood.
Brand TVC’s in theater.
41

42. Y E A H 1 C I N E M A
H O T L I N E : 0 9 0 2 7 7 2 7 2 1
E M A I L : A d c i n e m a @ y e a h 1 . v n
2 0 1 8
A P R I L
MEDIA’SCREDENTIAL
THANK YOU