1. Online Marketing & New Media

3. Specializes in Social Media

4. Locally owned

5. Lansing based

7. Broadcast Website Banner Ads Internet Search Google Ads Finding consumers where they spend time online (Facebook, Twitter, etc.)

8. How consumers form their brand loyalties

10. 50% of those users log in every day

11. The average user is connected to 80 community pages, events, or groupsAverage user creates 90 pieces of content each month More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. When this content is shared, it has a VIRAL EFFECT! The average user has 130 friends, who have an average of 130 friends, who have an average of 130 friends….

12. Is Your Business Facebook Page Up To Snuff? Is your page set up like a business and not as a person or a group? Do you have a custom profile banner image that sets your business a part and also acts as an advertisement? Do you have a coupon application installed where you can offer Facebook Fan-only offers? Do you have a lead capture form on your page so that you can market directly by email, or send a newsletter? Is the information on the info tab filled out completely with keyword rich copy for Search Engine Optimization? Is it easy to figure out how to contact you? Do you have a Reviews Tab so that your customers can leave feedback?

13. Do you have photo albums loaded? Are people tagged when possible? Are their captions written with keyword rich copy for SEO? If you have a text club, is this information included in your profile banner to encourage participation? If you have a blog, is there an RSS feed button to make it easier for Fans to subscribe? If you have videos (commercials, short videos either produced in house or through a production company, or a video-blog, aka vlog) do you have the YouTube channel application installed on your site? Do you have a vanity URL to make it easier for your customers to remember how to find you on Facebook? Ex: www.Facebook.com/UZoomMedia

14. Banner Profile Ad

17. Coupon Page A custom coupon page that is for Facebook Fans ONLY so you can more easily track your results

18. YouTube Exceeds 2 BILLION views a day Nearly double the prime-time audience of all three major US broadcast networks COMBINED 24 hours of video uploaded every MINUTE Average person spends 15 minutes PER DAY on YouTube More video is uploaded to YouTube in 60 days than all 3 major networks created in 60 YEARS

23. Track impressions and click-throughs

25. Tips

27. Why does Twitter work? Consumers like instant information that finds them. If they follow you, they will know what your daily specials are without having to look for them. Consumers like to be acknowledged. A fun interaction with a brand creates a loyalty TO that brand. People care more about what their friends and network thinks than about what you say about yourself. The more you can get people to talk about you, the better!

28. Twitter Stream Example

29. 5 Things You Can Do to Survive Construction 1. Keep it positive! Customers like dealing with positive people in a positive environment. Use it to your advantage. “Come see our exhibit of orange barrels and tractors of every kind!” 2. Work collectively. Adopt the mantra “We’re in this together!” Use the DTDA as the hub of information. “Share” on Facebook, “Retweet” on Twitter. Update DAILY!

30. 3. Think about revenue streams that you may have that do not rely on foot traffic and promote those heavily ONLINE and through other advertising venues. Can you deliver? Even temporarily? Are you a restaurant that also does catering? Promote the catering. Deliver lunches. Can you ship items?

31. 4. Top of mind awareness and promotions are more important than ever before. Text Club Facebook Twitter Email 5. Think outside the box! Hard Hat specials: Invite the workers in! Construction “Party” in the store

32. Will you jump on the bandwagon? …Or will you be left behind?

33. Follow or contact @UZoomMedia Facebook.com/UZoomMedia Email: info@UZoomMedia.com www.UZoomMedia.com