General v10data presentation - Full

Why us ?
7/24/2013 V10data presentation 2
Link to Evolio.ca
DEALERS
• 1200+ dealer websites
across Canada
• Per month
• 25,000 phone + web
leads
• 1.4 M unique visitors
• 8 M page views
• 1.15% conversion rate
• 4.24 pages / visit
Link to Auto123.com
network (per month):
CONSUMERS
• 2.5 M unique visitors
• 17 M page views
• 40 M ad impressions
• A123 only
• 200 new articles
• 80,000 used car in
inventory
• Avg time spent on
site: 3.5 minutes
Terabytes of Data
• Original Automotive
content
• Car data sheets and
reviews
• Market data (pricing,
etc.)
• User habits and profiling

What’s the opportunity ?
• No one has access to all the pertinent centralised
automotive data
– Through the whole value chain : manufacturer -
retailer dealer - garages - experts - social
• Manufacturer data is a commodity
– Inaccessible (ex VIN)
– Many recopy it
– Everyone adds their own spin
– Marketing jargon increases the confusion

• Data is tailored for
car-geeks
– Incomprehensible to
the common person

How much does my mom
understand when she
reads a car data sheet ?
• UX (User experience) is
mediocre at best
• Car show experience :
Multiple formats, one as
confusing as the next
• No standards

• No centralised way to gather and rate social
automotive data
– From experts and users
• Pockets of initiatives where lay designers give input to
manufacturers
– Auto design crowdsourcing
• Mobile usage still in infancy
– No critical value apps yet
– Yet 10-15% of automotive information is consumed
through mobile devices

The data hunger
Some 81% say they looked at
review scores, and the figure
increased compared to the same
study six months earlier.
- USA Today

The data hunger

More data
Varied data
Faster data
= Value data

What’s the real opportunity ?
The whole automotive industry
needs to catch up to
the consumers
… Win the crowd !

How can we win the crowd ?
By giving them something they
have never seen before…

• By being a leader at
collecting,
standardizing,
syndicating,
enhancing
all available raw automotive data

• By delivering the data in simple and innovative
ways to streamline integration into diverse
systems and applications – multi-format,
multi-channel.
• By offering the platform to let data vendors
broker their information

By having a solution that is …
Easy
AccessibleComplete

• every possible detail of a motor-run vehicle
– Starting with cars, but not exclusive to cars
– 650 automotive data points
– 150 automotive market data
– 150 personal / profiled data points
• integrating and brokering the best data sources
– Manufacturer
– Professional (suppliers, partners, dealers, etc)
– Market
– Social
Easy
AccessibleComplete
By having a solution that is … Complete

• to find
• to learn
• to understand and interpret
• to compare
• to price
• to pay for
• to share and collaborate
• to administrate
... with the best UX ever
Easy
AccessibleComplete
By having a solution that is … Easy

• by the whole value chain
• completely integrated
• highly secured and available
• stored and permanent
• open standards and API accesses
• federating views across multiple domains
• high-performance scalable transaction processing
• any device, any format, any systems, any channel
Easy
AccessibleComplete
By having a solution that is … Accessible

• The right data at the right time is more valuable
than bigger data sets
• Data is used to create amazing customer
experience to bring people to a happy decision
Data is the means to the end: delivering information,
profiling and cross – selling

By having a solution that is …
Easy
AccessibleComplete

Like this
Easy
AccessibleComplete

Data-as-a-Service is
a marketplace
with a data vendor
and a data buyer

Finds the right place in
the marketplace,
sometimes in more
than one category

Sets up booth to sell his
unique fruits
Puts the right fruits in
the right standardised
bowls

Decides if each fruit is
free or paid (by call, by
subscription or by
bundle)
Decides the monthly
analytic package

Goes out into the
marketplace and
bundles his fruits with
other vendors and
social data

Walks into the very accessible
marketplace

Notices the vast number
of booths
Sees the tight security
and the monitoring
cameras

Consults the complete
data map
Sees the different data
point providers

Visits many different
vendors
Reads the standardized
descriptions of the
fields on the bowls

Some data he likes,
some others he doesn’t
find credible and some
others he doesn’t think
his readers will like
Chooses a mix of free
and paid data

Stops by the social data
area where users have
home-grown their own
data and contributed to
the marketplace
Decides which social
data is likely to please
his stakeholders and
puts them in his basket

Finds everything he
needed because of
the ease and the
vastness of choice
Brings all the data he
has selected to the
checkout

Pays V10data who,
in turn,
compensates the
selected data
vendors according to
the selected pay
plan : per-call,
subscription or
bundle

Carries the data
home to use for his
content and
stakeholders in V10-
labelled bags (called
APIs)

Cooks and transforms
the data with his
unique recipe
Presents the pertinent
data to his
stakeholders, to his
consumers, to his
advertisers in the
format they are
looking for

Shows where the data
came from and makes
sure each vendor is
properly recognised

And everything tastes great !

The Automotive Data Marketplace

One stop shop Clear data map Standardized fields
and descriptions
Data-source
tagging
Translation tables Inter-vendor
marketing
Social data Backups with
SLA
Data security Monitoring Analytics E-commerce APIs
©2013
www.V10data.com

How will vendors and clients
interact with V10 ?

Information Terms Integration
Sales
model
Monitoring
package
1. Fills out the
supplier information
form
- which will
determine the data
tag on his
information
- Create payment
reception account
2. Agrees to the
terms
- Terms of use
- Data ownership
- SLA
- DAAS model
- Cancellation
procedures
3A. Selects the fields
he has in his
database from the
official v10 list
- search for the fields
and areas
- read the
standardised
descriptions of each
field
- visually maps his
fields to the v10
database fields with
an interface that will
do the linked queries
- validates the
connection
- create the
translation table
OR
3B. Hires V10 to do
the mapping and
integration with a
service contract
- One time payment
4. Indicates sales
model for the
inputed fields
- Free or paid with
the option to bulk
the fields into free or
paid
- Monthly
subscription or per-
call model
- Price - V10 adds a
X% increment to the
data vendor-inputed
price (distribution
fee)
- Select entities that
aren’t allowed to get
vendor data
A- Indicates the
frequency of change
of his source data
and the frequency at
which V10 will PULL
the data from the
supplier through a
standard
OR
B- Indicates the
PUSH method they
will use to send their
new data in a
standard way
5. Selects the desired
monitoring and
analytic package
- For data use (who,
what, where, when,
how)
- one time or
recurring
- subscription-model
paid monthly
through a gateway
like Paypal
- we will not hold
credit card
information
- Receives monthly
reports for data
analytics
- Access to Customer
Service info
- Inform which
statistics will be
available to other
partners
Vendor process
* The tables are
stored in a
temporary
unstructured format
to be validated and
integrated by V10

Information Terms
Free / paid
data
Check out
Code
generation
1. Fills out the client
information form
- which will
determine the
monitored name
2. Agrees to the
terms
- Terms of use
- SLA
- API documentation
3. See available free
data
- Through a
visualised map
- Read descriptions
of vendors and
ratings
- Select interested
fields and bundles
- Select data alerts
fields
5. Checks out
- Agrees with specific
terms use
- Payment processing
through a Paypal-
type gateway
- we will not hold
credit card
information
- Micro transactions
according to fields
selected model
- Automatic payment
to vendors with 10%
cut going to V10
- Access to Customer
Service info
- Submit to supplier
for authorisation on
relationship for the
vendors who
required it (deferred
payment)
6. Automatically
generate the query
strings to access
information on V10
- Receive
authorisation from
vendor
- Select exit format
(ex STAR, XML, etc.)
- From the API
- <Copy-Paste> - able
- Code available
permanently on the
account
* Source tag cannot
be stripped
Client process
4. See available paid
data
- Through a
visualised map
- Read descriptions
of vendors and
ratings
- Sees the sales
model for the field
(price / subscription
or per-call)
- Select interested
paid fields and
bundles
- Select analytic and
monitoring fields and
bundles
- Select data alerts
fields

V10 data offer:
Technology layers
Cloud provider
• Networking,
Storage, Servers,
Virtualization, OS,
Middleware,
Runtime
• Optimized scaling
• High availability
• Multi-tenancy
• Effective resource
allocation
• Secure
• Public (throttled) &
Multimedia data :
AWS
• Private data : V10
Data platform
• Operational DBs
• Organised
• Standardised
• Monitored
• Security / Privacy
• The booths and
bowls
Data
• Multiple partners
feeding into the
platform
• Social data
• Professional data
• OEM data
• Audio / video data
• The fruits
API
• Access
• Self register
• Search
• Security
• Privacy
• Monitoring and
Analytics
• E-Commerce: bills
• The cash register
and the carrying
bags
Applications
• Gather
• Process
• Publish to devices
• The data cooking
and presentation
© 2013 V10 Data / Xprima Corp

V10 data offer:
Macro Architecture
© 2013 V10 Data / Xprima Corp
Audio / Video
Data
Social Data
Web
Servers
RDBMS Data
Legacy
Systems
Hadoop
Cluster
Staging Area
Data Warehouse
- Standard (with a Data
Catalog)
- Secured
- Redundant
- Scalable
- Performing
Analytics
Platform
Data Mart /
Application 1
Data Mart /
Application 2
Data Mart /
Application …
BI
Server
Translated & Encrypted Data
V10 Data Cloud

Your data will be
• Varied
• Qualified
• Fast
• Accessible
• Cost effective
• Compatible
• Technology
Agnostic
• On – demand
• Aggregated
• Standardised
• Streamlined
• Enhanced by others
• Tagged
• Secured
• Transacted
• Updated

A platform to unlock value
from automotive data

With all the necessary services
for your customers’ benefit and
your new revenue streams
Easy. Complete. Accessible.

How can we create the future together?
• Read our V10data API document
• Identify fields that can be placed in the
marketplace / platform
• Identify what can be free and what can be sold
• Identify important profile variables
• Partner with V10data
• Integrate on V10
…
• Acquire new revenue streams

General v10data presentation - Full

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