its project regarding sports shoes

2. PRESENTATAION ON SP0RTS SHOES PRESENTEDBY:- VIVEK RANJAN ISMS 1103

3. PRODUCT Product is anything that satisfies human wants .

4. CLASSIFICATION On the basis of tangibility On the basis of purpose of use Based on functional life Based on shopping habit Based on price and quality Based on product development Based on brand hierarchy

8. NEW PRODUCT DEVLOPMENT Consumers seek better and improved sports shoes that are comfortable and provide value for money.

10. New product line

11. Addition to the existing product

13. Consumers taste changes regularly

15. BRAND CONCEPT NIKE symbol is kxhsxjs . Its punch line is “no pain no gain”. Similarly ADIDAS symbol is . Its punch line is “impossible is nothing. These punch line and symbols differentiate one company with other.

17. Product group family name

18. Blanket family

20. Going rate approach apart from that companies also resort to psychological pricing. In this the different types of pricing strategy are:-

23. To capture the customer of other brand.

27. Prescription

29. Channel for sport shoes Producer wholesaler retailer consumer

30. Some companies like Adidas opens their own showrooms to sell their product. For them the channel would be:- PRODUCER SHOWROOM CONSUMER

32. Channel size

35. Marketing planning Marketing planning is the output of marketing planning process.

37. Segmenting , targeting and positioning

38. Developing marketing strategy