Importance of Search Engine Optimisation.By Charlotte Brookes from V8Media. http://www.v8media.co.uk

1. The Importance Of Web Promotion By Charlotte Brookes

2. What IS Website Promotion? Search Engine Optimisation ( SEO ) or Website Promotion is the process of improving the volume of quality traffic from search engines, via organic listings to your website.

3. Search Stats 93% of all online searches begin with Search Engines Only 7% of users look past the first three pages of search engines 88% of all UK Internet users choose Google Whilst Yahoo usage has dropped 13% in the last year Of those asked, a huge 81% of companies use Twitter too to market themselves 78% use Facebook as their main social media output

4. Search Engine Domination

5. Organic v’s Paid Search Results

6. Paid Listings Organic Listings

9. So Why Does SEO Matter? SEO matters because … It improves the odds of someone finding your company online Online visibility can improve credibility and brand awareness It can put you in front of people looking for your product or service You can gain targeted traffic to your website It shows people ‘ You mean business ’ if you have put the work in to get you there It’s affordable ! Compare a Pay Per Click package that costs anything from 10p - £25 pc for example, £720 for a year is a good price!

12. Thank You