Project by Unkan Erol Course "Innovation and New Technologies" - University of Camerino (teacher C. Vaccari)

1. 1
Xing vs LinkedIn
COMPARING FEATURES, GEOGRAPHICAL
AND DEMOGRAPHICAL DISTRIBUTION
Erol Unkan, 4 February 2014

2. Contents

Introduction

The Assets

The Basics

The Premium

Traffic and Strong Regions

Member count

Demographics
2

3. In the News…
3

4. The Assets
4
Xing
LinkedIn
Focus on German speaking
regions (DACH)
International focus
Main asset: many discussion
forums
Main asset: many free features
More detailed, more difficult to
quickly understand the functions
More superficial, but simpler and
clearer layout
Headhunters and recruiters love it
American students love it
Must-have for regional companies
Must-have for startups

5. The Basics
Xing
Event organizing enabled, simpler
and more understandable.
No business news.
Media are not yet fully supported.
Only the profile pictures of visitors
are visible.
Messaging supported with limited
functionality.
Job advertisements supported,
prices generally more expensive,
the service better with more
options available
5
LinkedIn
Event organizing enabled, more
detailed, more difficult.
Business news on the home page.
Media are supported.
Whole profile of visitors is visible to
every member.
More functionality in messaging
(archiving, flagging, trash).
Job advertisements supported,
prices generally cheaper and the
functions simpler.

6. The Premium
6
Xing
LinkedIn
€uro 6.25-9.95
U$D 7.95-39.95 (Business)
See who watched the profile
See who watched the profile
Write to 20 non-contacts p/m
Write to 3-25 non-contacts p/m
Advanced searching
(position, interests, companies, …)
Advanced and automatic
searches (up to 10 times p/d)
References from others
References from others (free)
Company profiles enabled
Company profiles enabled (free)
Possible to acquire 3rd party tools
for cheaper (blinkist, …)
Possible to acquire business
specific packages (€300+ p/m)

7. Traffic
7

8. Strong Regions
8

9. Members
9

10. Demographics
Xing
10
LinkedIn
M: 48% F: 52%
M: 61% F: 39%
48%
78%
25–44: 62%
25–44: 54%
1 – 200: 46%
> 10’000: 16%
> 5’001: 51%

11. An Afterthought…

Xing was not taken over by LinkedIn

They belong to German «Burda»

The price for Xing would’ve been unpayable for LinkedIn

Xing becoming a pure job searching and advertising engine?

LinkedIn continuing to grow or becoming less business and more
social networking?
11