1. Presented By: TEAM NAME: IES_Insight
TEAM MEMBER:
Shishira Hegde
Suketu Bhatt
Vaibhav Sarangale
COLLEGE NAME: IES MCRC, Mumbai

2. FLOW OF OUR PRESENTATION
• Introduction
• Objective of the Study
 Research Design
Survey Method
Sampling Design
Limitation
• Analysis
Qualitative Research
Quantitative Research
• Conclusion
• Recommendation

3. INTRODUCTION
Global Energy Consumption
• 16% from renewable
•10% from biomass
• 3.4% from hydroelectricity
• 2.8% from new renewable (small hydro, modern
biomass, wind, solar, geothermal, and biofuels)
Renewable electricity generation accounts for 19%
• 16% from hydroelectricity
•3% from new renewable
India's power market is the fifth largest in the world
The share of Renewable Energy sector 10.63% of total generation
capacity in India

4. Suzlon Group is the leading wind turbine manufacturer with presence in
32 countries. It is India's No. 1 wind energy company. Conceived in 1995
with just 20 people, Suzlon is now a leading wind power company .
Fully integrated supply chain with manufacturing facilities in three
continents. Market leader in Asia, Suzlon Market Share (Combined with
Repower) is 6.9% thereby making Suzlon one of the leading wind turbine
manufacturing groups in the world.
Recently Suzlon launched a cause based advertising campaign - PALS or
the Pure Air Lovers Society. A campaign that strives to create a self-
sustaining community of like-minded people who love pure air, hate
pollution, are willing to take steps in their lives and make decisions that will
reduce pollution and make a positive contribution towards mitigating the
issue.

5. OBJECTIVE OF THE STUDY
Main Objective
To assess the awareness of youth towards renewable source of energy and PALS campaign-
A Suzlon initiative.
Sub-Objective
 To assess the awareness of youth towards different renewable resources and their
benefits.
 To assess their perceptions about largest source of renewable resources.
 To assess their willingness to pay premium for renewable source of energy.
 To assess their perception about Suzlon and its business functions
 To assess their awareness of PALS campaign and importance of different habits to
save environment.
 To know the preference of youth to spread the awareness and to contribute to the
cause as an individual.

6. The entire research was a questionnaire
Research Design based quantitative research based on
exploratory as well as descriptive study
The data collection was done through
Survey Method personal interviews and through the
structured questionnaire
Sample size : Response was collected
from 96 respondents
Sampling Design Target group: People belong to the age
group of 19-35
Sampling Technique: Non Probabilistic
Convenient Sampling
The data doesn’t represent PAN-India
Limitation responses The data collection was only
done in Central and Western suburbs
of Mumbai metropolitan area.

7. ANALYSIS: QUALITATIVE RESEARCH
Q) List down some of the ill-effects of the current/non-renewable energy
These are some of the listed responses:
• High cost of Input
• Pollution
• Global Warming
• Limited resources
• Depletion of Ozone
• Expensive
• Destruction of Land
• Health Hazard

8. Q) Do you know about the SUZLON Group, if yes what business they are in to?
Majority of the respondent are aware about the SUZLON Group as a company
but when asked what business they are into respondent are of the view that
SUZLON Group is in the business of Wind Power Generation
Q) What do you do to contribute for the betterment of the environment as an
individual?
Most of the respondents contribute by avoiding wastage of electricity, use of public
transport and better disposal of waste.

9. Q) What will be your major step to get the contribution from the other people?
Educate and make people aware about the benefits of green habits and use Social
Media to spread awareness about the same
Q) What are your views on wind energy on the following parameters?
Advantage Unlimited and clean source of energy
Cost High initial cost which can be reduced subsequently
Environmental
Non polluting source of energy
effect
Others Wind energy generation is possible only at costal areas
20 out of 96 respondents are not aware about the benefits on any of the above
parameters.

10. ANALYSIS: QUANTITATIVE RESEARCH
Gender Age
Male Female 19-26 27-35
4%
44%
56%
96%
Occupation Monthly Family Income
96.9 29.2
19.8 19.8
15.6 14.6
1 1 1
Student Service Home Maker Self
Employed below 15000 15001-30000 30001-45000 45001-60000 Above 60000

11. Top Of Mind Largest Source of Renewable Energy
6% 3%
Solar Wind Biofuel
Hydro Thermal Others 19%
3%
3% 6%
53%
12%
50% 19%
solar energy wind energy
hydro-electric energy biogas energy
26% tidal energy
Of the 96 respondent the Top of Mind Recall is SOLAR ENERGY (50%) which is followed by WIND
ENERGY (26%) which is also observed in the responses given for the Largest Source of Renewable
Energy where SOLAR accounts for 53% followed by WIND 19%

12. Q) What percentage more will you spend/pay on following to meet your energy
needs from renewable sources of energy
Premium on Electricity (weighted
Premium on Petrol (weighted average)
average)
5%
premium
(Petrol)
6.2%
premium
(Electricity)

13. Awareness about SUZLON Awareness about PAL
Yes No Yes No
11%
38%
62%
89%
62% of the respondents are aware about SUZLON as a company, but 89% of the respondents
are unaware about the PAL campaign a initiative taken by SUZLON.

14. Factor Analysis
Rotated Component Matrix
Parameter Component
1 2 3 4 5 6
Planting & nurturing trees .832 .103 .134 -.195 .047 -.097
Spreading awareness, educating people
.704 .101 .034 .201 .034 .175
about Air pollution and its effects
Using eco-friendly products .699 .092 .336 -.111 .232 .041
Switching off appliance .072 .817 .170 -.078 -.169 .099
Switching off computers .117 .751 -.013 .032 .156 .064
Purchase organic products .228 .187 .710 .273 .071 .228
Using solar energy .355 .081 .645 .232 -.114 .020
Switching off lights fans .121 .470 -.514 .284 -.051 .044
Cycling to work .063 -.150 .268 .802 -.030 -.043
Using public transport -.108 .172 .006 .653 .265 .018
To do regular PUC .144 .158 -.150 -.003 .817 -.040
Using carpool facilities .056 -.181 .169 .202 .780 .065
Using cfl bulbs -.039 .144 .135 -.112 .010 .858
Recycling e-waste e.g. batteries/mobile
.514 -.129 -.216 .362 -.067 .583
phones
Recycling things as much as possible .365 .293 .247 .058 .098 .396

15. Factor Analysis
Components
1 2 3 4 5 6
Planting and Switch off To purchase Cycling to To do regular Using cfl bulbs
nurturing trees appliances after organic work instead P.U.C. checks. rather than
use products of using a regular bulbs
vehicle
Spreading Switching off Using solar Using public Using carpool Recycling e-
awareness, computer when energy transport facilities waste. Eg:
educating not in use batteries /
people about mobile phones
air pollution
and its effects
Using eco- Switching off Recycling
friendly the lights, fans, things as much
products AC etc when not as possible
in use
0.745 0.679333 0.6775 0.7275 0.7985 0.612333

16. Behavioral pattern most important to save energy
Planting and nurturing trees 3.1 26 70.8
Switching off appliances 3.1 20.8 76
Switching off lights and fans AC etc 4.2 14.6 81.2
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
least important Unimportaant Neutral Important Very Important
PARAMETERS MEAN
Switching off the lights, fans, AC etc when not in use 4.77
Switch off appliances after use 4.73
Planting and nurturing trees 4.68

17. Behavioral pattern perceived least to save energy
purchasing organic products 1 4.2 27.1 39.6 28.1
Using Carpool facility 1 2.1 29.2 47.1 19.8
Cycling to work 10.4 13.5 31.2 25 19.8
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
least important Unimportaant Neutral Important Very Important
PARAMETERS MEAN
Cycling to work instead of using a vehicle 3.30
Using carpool facilities 3.83
To purchase organic products 3.90

18. CONCLUSION & RECOMMENDATION
 Awareness for the PALS campaign in youth is very low hence it is necessary
to target the youth through right channel of communication.
 Most of the respondents perceived Suzlon as company in business of Wind
power generation rather than manufacturing of Wind mills and turbines.
 Respondents perceived solar energy as the largest source of energy
generation while wind energy generation is still in the nascent stage when it
comes to awareness among the respondents. Hence more initiative should be
taken to educate people about advantages of wind energy generation.
 Behavioral habits switching of the light, fans & AC when not in use gained
the maximum importance followed by switching off appliances. Whereas
cycling to work instead of vehicle received least importance followed by usage
of carpool facility. Suzlon can devise an effective campaign like NO PRIVATE
VEHICLE DAY, SHARE RIDE AND SAVE PLANET to increase the
importance of these parameters.

19.  It is very important to position PALS campaign on the green habits which
are grouped together by factor analysis for better effectiveness and efficiency.
Hence the PALS campaign can be positioned on following components-
 Reduce Pollution- (Component 5)
 To do regular PUC check
 Using carpool facilities
 My Green Planet- (Component 1)
 Planting and nurturing trees
 Spreading awareness, educating people about air pollution and its
effects
 Using eco-friendly products

20. THANK YOU