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M.O.P. VAISHNAV COLLEGE FOR WOMEN

Study on:
IMPACT OF JUNK FOOD ON SOCIETY

Project report submitted in the partial completion of the degree

BACHELOR OF COMMERCE

2011-2012

1
M.O.P. VAISHNAV COLLEGE FOR WOMEN
(Autonomous College affiliated to University of Madras)
No.20, IV Lane, Nungambakkam High Road, Chennai-600 034. India.

THIS IS TO CERITFY THAT THE DISSERTATION TITLED IMPACT OF
JUNK FOOD ON SOCIETY IS A RECORD ANALYSIS DONE DURING
THE PERIOD OF STUDY 2011-2012 CARRIED OUT IN PARTIAL
FULFILMENT OF THE DEGREE.THIS RECORD IS AN ORIGINAL
WORK AND NOT CARRIED OUT FOR ANY AWARDS AS ASSOCIATE
SHIP UNDER THE UNIVERSITY OR INSTITUTION.

2
ACKNOWLEDGEMENT

We take immense pleasure to thank the our institution MOP VAISHNAV COLLEDGE FOR
WOMEN for giving us the opportunity for doing the project and extending our knowledge in
different aspects.
We thank our principal DR. K NIRMALA PRASAD for giving us the facility and resources in
bringing in project successfully.
We would also like to thank our head of department DR.GUNITA CHANDHOK M.com,
M.phil, B.ED, Ph.D, for permitting us to do the project work.
It is said that it is always better-“plan before act”. So we would like to thank our project
coordinator DR.SUCHARITHA M.com, M.phil, PhD, PGDCA, UGC-NET, For helping us in
the completion of project.
We are also extremely grateful to all the other faculty member of the department of corporate
secretaryship of colledge for help and guidance rendered to us.
We also offer our profound thank to our parents and friends for the support and encouragement
in completing the project.

3
IMPACT OF JUNK FOOD ON SOCIETY
CONTENTS

S.NO

TOPIC

1

INTRODUCTION OF THE TOPIC

2

REVIEW OF LITERATURE

3

METHODOLOGY

4

ANALYSIS AND INTERPRETATION

5

FINDINGS AND RECOMMENDATION

6

CONCLUSION

4

PAGE
NUMBER
1-6
7-10
11-15
16-36
37-39
40-43
DECLARATION
We the students of mop-vaishnav colledge for women (autonomous) Chennai 600034, declare that this project title impact of junk food on society has been
submitted and this project work is an original work

Place: Chennai
Date:
Signature:

5
INTRODUCTION

6
Junk food is an informal term applied to some foods that are perceived to have little or no
nutritional value (i.e. containing "empty calories"); to products with nutritional value, but also
have ingredients considered unhealthy when regularly eaten; or to those considered unhealthy to
consume at all.
The famous microbiologist Dr. Michael F. Jacobson, director of the Center for Science in
the Public Interest, coined the phrase "Junk Food" in 1972 to describe unhealthy or nonnutritious food.
Junk foods are typically ready-to-eat convenience foods containing high levels
of saturated fats, salt, or sugar, and little or no fruit, vegetables, or dietary fiber; and are
considered to have little or no health benefits. Junk food has been a part of the American society
for years and now it has become an addiction for many people.
Common junk foods include:





chips (crisps)
candy gum,
most sweet desserts,
fried fast food
carbonated beverages (sodas)

MARKETING:
Following a high profile media campaign by chef Jamie Oliver and a threat of court action from
the National Heart Forum in the United Kingdom in 2006, The UK advertising regulator and
competition authority launched a consultation on advertising of foods to children. The Food
Standards Agency was one of many respondents. As a result, a ban on advertising during
children's television programmes and programmes aimed at school aged children (5-16 years
old) was announced .The ban also includes marketing using celebrities, cartoon characters and
health or nutrition claims.

HEALTH EFFECTS OF JUNK FOOD:
Scientists and researchers have been talking about adverse effects of junk food for decades. The
harmful effects which are associated with junk food eating are generally characterized as shortterm effects and long-term effects.

7
Short Term Impacts on Health
Reduced Energy
Though a person may eat a sufficient quantity of junk, they will still feel weakened since it
contains little, if any, nutritional value.
Reduced Concentration
People who eat too much junk food, which is rich in oil and fat, may not be able to concentrate
on work, they may feel drowsy, and their blood circulation may decrease.

Long Term Impacts on Health


Heart Disease

Eating "junk" is one of the primary causes of heart disease - Myocardial infarction being one
example. This occurs when plaque is formed in the arteries that are connected to the heart. These
arteries have to work extra hard to pump blood downstream, which in turn creates circulation
problems. Heart fatigue and heart attack can also often be associated with it.


High Cholesterol

Junk diet also creates high cholesterol which affects your liver. Continuous consumption of it
may completely damage your liver, or at least disturb your metabolism.
SOME OTHER HEALTH EFFECTS ARE:
1. A study by Paul Johnson and Paul Kenny at The Scripps Research Institute (2008)
suggested that junk food consumption alters brain activity in a manner similar to
addictive drugs like cocaine or heroin.
2. A 2007 British Journal of Nutrition study found that mothers who eat junk food during
pregnancy increased the likelihood of unhealthy eating habits in their children.
3. A 2008 report suggests that mothers who eat junk food while pregnant or breast-feeding
have children who are more prone to obesity. The children are also more prone to
diabetes, raised cholesterol, and high blood fat.

8
RESEARCH DONE ON JUNK FOOD:
I.

II.

III.

A report published in the Journal of the Federation of American Societies for
Experimental Biology suggests that babies of mothers with a high-sugar and high-fat diet
while pregnant are more prone to junk food themselves.
According to a survey after many weeks on a junk food diet, the pleasure centers of rat
brains became desensitized, requiring more food for pleasure. After the junk food was
taken away and replaced with a healthy diet, the rats starved for two weeks instead of
eating nutritious fare.
The study was conducted on rats and suggests that "infants whose mothers eat excessive
amounts of high-fat, high-sugar junk foods when pregnant or breastfeeding are likely to
have a greater preference for these foods later in life."

Why Junk Food And Diet Is So Appealing?
 The Time Factor:
Junk food addiction is so high because of its simplicity. They are easy to prepare and are very
tasty. Junk foods such as potato wafers and Cheetos do not even need cooking or heating. You
prefer to eat them when you watch TV. You save yourself a lot of hassles and time when you are
in a hurry eating pizzas and burgers as they are served at your door step hot and ready to eat.

 The Taste Factor:
If time constraint is one reason that pushes you to eating junk food, great taste also, to an extent
influences you to opt for junk food. But junk foods get their taste owing to lavish usage of oils,
salts and/or sugar. Once you are caught in junk food addiction, you find it hard to think about the
loss of nutrition junk food pushes you into.

THE BEST AND WORST OF JUNK FOOD:
A change in lifestyle and the commercial possibilities in preparing and marketing food stuffs
have led to a boom in factory made and packaged food. These foods indicate nutrition patterns
different from those in fresh or homemade food. Since all of us consume biscuits, noodles, chips,
bread and other readymade foods, it is important to be aware of the highs and lows of such food.

9
ADVANTAGE OF JUNK FOOD:
1. It is readily available.
2. Its production and sale creates jobs and income for some people.
3. It is a good option for something new foods.

DISADVANTAGE OF JUNK FOOD:
1. There is an emphasis on taste rather than nutrition.
2. Convenient foods are manufactured commercially an on large scale, and consequently are
low in nutrition.
3. Unsuitable to diet plans.
4. Their energy, protein, fat and carbohydrate content, as well as their sodium and
potassium content make these foods unsuitable in therapeutic diet plans requiring
complex manipulation of the nutrient such as energy, protein andor electrolyte.
5. Additives like preservatives, colorants and sweetness may be harmful.
6. Readymade foods contain ingredients that are added to increase the shelf life. This
ingredient may not be listed in the label and could be harmful.

NEED FOR STUDY:
It has several impact on society and the necessity for this study is :
1. It has many short terms impact like
 Reduced Energy
 Reduced Concentration
2. It also has many long term impacts like
 Heart Disease
 High Cholesterol
3. The children’s are targeted so that the sale of this kind of increases and this is a
serious problem because from childhood children will be unhealthy.
4. Study Says Junk Food Is as Addictive as Heroin or Cigarettes.

10
SIGNIFICANCE OF JUNK FOOD:
Junk food are that contain little or no nutrients apart from energy. These are feel-good foods like
chocolates, artificially flavored aerated drinks, and crisps.
If sugary drink and confectionary are consumed in large amounts, it can cause marginal
malnutrition and create a thiamin deficiency. This deficiency is caused because more of this B
complex vitamin is required when more energy is consumed. Sugary drinks do not contain it
even in trace amounts. Persistent consumption of junk foods will lead to severe malnutrition.
Young children’s have a tendency to make a meal out of these junk foods, as they taste good and
therefore are addictive. Though consumption of biscuits occasionally is good , the substitution
of these for meals can be harmful, as they do not form a balanced diet.

SCOPE OF STUDY:
Junk food covers the whole of the world because these foods are found in every part of the
world and is mostly liked by the people of all age group .but our study is limited to specific part.
The area of our study is Chennai city in TAMILNADU .In comparisons to the other part of the
world even in Chennai there are lovers of junk food. The junk food is served in many outlets, the
few outlets in our locality are:MC DONALDS
KFC
DOMINOS
PIZZA HUT
BARISTA
CAFÉ COFFEE DAY (CCD)
So these are the famous outlets known by the peoples. And in these places the crowd is
maximum.

11
REVIEW OF LITERATURE

12
1. IS THIS WHAT U CALL JUNK FOOD this article written by BRADAN O’NEIL tells
that nowadays the junk food is widely used in the whole world. He says when we see
news or read newspaper everywhere there is junk food. Junk food is mostly famous
among the children’s because it is more appealing to the children’s. He says when we
hear the word junk food the foods like pizzas, hamburgers; crisps etc come to our mind.
he gives the proportion of pizza in two different outlet.

PIZZA
DOMINO'S:
Half an American Hot
507 calories
17.7g fat
59.4g carbs

PIZZA EXPRESS:
Half an American Hot
517 calories
13.2g fat
68.6g carbs

Pizzas are viewed differently, depending on where you eat them. Domino's Pizza, for example, is
considered by many to be "junk food", while Pizza Express, beloved of the middle classes, is
seen as healthy Italian grub .

2. .JUNK FOOD AD CRACDOWN, the junk food is increasing it popularity among
children through the attractive advertisement, by using the celebrities, the free gifts etc
which tempt children towards junk food. This is taken as serious issue because it affects
the children & makes them to eat this kind of food. The OFCOM (OFFICE FOR
COMMUNICATION).has taken steps to control the influence of the junk food. The
ofcom has introduced the rating system which helps to identify the salt & fat rate of the
food which is being advertised & the food with more of this is not advertised and it will
not lead to any consequences.

13
3. JUNK FOOD ADDICTION MAY BE REAL written by JENIFER GOODWIN.
Research done on rats. The rats were made to stay on junk food diet for many days and
when the junk food was taken away from rats, they went on hunger strike for days
because they were tempted to the junk food. They had the rat chow only for the purpose
of living but they wanted only junk food. The researchers concluded that the mind is
addictive to junk like it is addictive towards heroin or cocaine like drugs. She says to
written to normality one should diet for long period and it side by side reduce the body
weight.

4. CRAVING FOR JUNK FOOD INHERITED, presented by the royal veterinary college
researches, research was done on pregnant rats, they were made to stay on the junk food
diet during their pregnancy . The rats were made to stay on diet till they give birth to their
mice and till the breastfeeding time. When the mice were born they were separated in
groups & realized that the craving for junk food was more than the rat chow. They
concluded that the craving for junk food is inherited. But was criticized that without
proper evidence the pregnant women cannot be made guilty for having junk food in their
diet.

5. JUNK FOD MOM HAVE JUNK FOOD BABIES, posted by SCIENCE DAILY(mar
24,2011). The research was done on rats. The pregnant rats were made to stay on junk
food diet .when the mice were born they were given a choice between the rat chow and
junk food. They had preference for junk food. This research will help the pregnant
women to know what is good for their health and the junk food side effects. And it is
concluded that the mothers who eat excessive of junk food have preference for junk food
in the later life.

6. MOMS EAT JUNK FOOD, KIDS GET FAT, given by WEBMD. Mothers who eat junk
food during pregnancy have obesity-prone children, rat studies suggest. This studies
suggest that the rats mice who ever never tasted the junk food still have a desire 4 it
because may be their mother have eaten that .this is said that the junk food kids grow
fatter than the normal kids. On the other hand, Cook says, junk food is made to have
tastes and textures that appeal to children. And it's heavily advertised, which also affects
a child's preferences. But it is unethical to feed pregnant women with junk food.
14
7. FOOD STANDARDS AGENCY BOARD responds to ofcom regarding the broadcast of
the advertisement on Thursday 15june 2006. The Board agrees that any restrictions must
protect children up to the age of 15 years old. The Board supports a pre-9pm watershed
on advertisements for products high in fat, salt or sugar, which would offer a practical
means of extending protection. The Board does not support any options that would
restrict advertising of all foods, including foods such as fruit and vegetables, which
would conflict with the promotion of healthy eating. 'Children are targeted every day
with messages that promote foods that are high in fat, salt or sugar, and the Hastings
Review clearly showed that this does have an influence on children's food choices.

15
METHODOLOGY

16
Junk food contains little or zero nutritious value to the diet to much of unnecessary and fat which
are useless and harmful to human health. Junk foods are typically ready to eat convenient food
containing high level of saturated fats, salt or sugar and little or no fruits and vegetables, or
dietary fibers and are considered to have little or no health benefit.
The marketing for junk food is done on large scale and it is consumed in all over the
world by all the age groups. Since it is unhealthy we should take necessary steps in solving it and
this can be done with the help of data collection.

DATA COLLECTION
Collection of statistical data is the fundamental basis for all the statistical analysis. Before
collecting statistical data one should clearly define







The purpose of inquiry
The source of information
Scope of inquiry
The degree of accuracy
Methods of collecting data
The unit of data collection

1. PURPOSE OF INQUIRY: Statistical data are collected to draw desired conclusions
based on the data. This information can also be useful for some other survey.

2. SCOPE OF INQUIRY: For any investigation of a statistical problem, one has to decide
the geographical area to be covered, the field of inquiry to which it is to be confined.

3. SOURCES OF INFORMATION: In any statistical inquiry the statistical data can be
collected by conducting survey. It can be
 PRIMARY DATA –the statistical data can be collected by conducting a
survey ,in this case the data collected can be called as primary data

17
 SECONDARY DATA-sometimes data collected by others may be sufficient for
investigation; in this case the data used from some other source is called as secondary
data.

4. THE DEGREE OF ACCURACY: Absolute accuracy is neither possible nor desirable
in a statistical inquiry. Statistical inquiry involves large collection of data, a reasonable standard
of accuracy is sufficient.

5. STATISTICAL UNIT: Statistical data cannot be presented without a unit. The unit
should be simple and unambiguous. it should be stable and uniform. The nature of unit depends
upon the purpose of inquiry.

PRIMARY DATA COLLECECTION

The data can be conducted by survey and that data is known as primary data. The
collection of primary data is a time and money consuming process and it is used only by the
organized government body.
The primary data can be collected by the following method:





Direct personal investigation
Indirect oral investigation
Information through correspondents
By sending the questionnaires by mail
By sending schedules to be filled by enumerators

The type or method used in our project is direct investigation method.

DIRECT INVESTIGATION METHOD:
The investigator has to meet the individual personally to get information. it is essential that the
investigator should be tactful in getting the information from individual. The data obtained are

18
reliable and accurate. This is applicable only when the field of inquiry is limited it involves large
amount of time and money.

STATISTICAL METHOD USED

BAR DIAGRAM:A bar chart or bar graph is a chart with rectangular bars with lengths proportional to the
values that they represent. The bars can be plotted vertically or horizontally.
A graph very similar to histogram is the bar diagram. Bar charts are always used for qualitative
and categorical data, although they can be used quite effectively with quantitative data. It
represents the number of observation with that score or in that category in X-axis and Y-axis.

COMPONENTS BAR DIAGRAM:
Sub-divided or component bar chart is used to represent data in which the total
magnitude is divided into different or components.

In this diagram, first we make simple bars for each class taking total magnitude in that class and
then divide these simple bars into parts in the ratio of various components. This type of diagram
shows the variation in different components within each class as well as between different
classes. Sub-divided bar diagram is also known as component bar chart or staked chart.

PIE DIAGRAM:
A pie chart (or a circle graph) is a circular chart divided into sectors, illustrating
proportion.
Pie chart, the arc length of each sector (and consequently its central angle and area), is
proportional to the quantity it represents. When angles are measured with 1 turn as unit then a
number of percent is identified with the same number of centaurs. Together, the sectors create a
full disk. It is named for its resemblance to a pie which has been sliced. The earliest known pie
chart is generally credited to William Playfair's Statistical Breviary of 1801.
19
The pie chart is perhaps the most ubiquitous statistical chart in the business world and the mass
media. However, it has been criticized and some recommend avoiding it, pointing out in
particular that it is difficult to compare different sections of a given pie chart, or to compare data
across different pie charts. Pie charts can be an effective way of displaying information in some
cases, in particular if the intent is to compare the size of a slice with the whole pie, rather than
comparing the slices among them Pie charts work particularly well when the slices represent 25
to 50% of the data, but in general, other plots such as the bar chart or the dot plot, or nongraphical methods such as tables, may be more adapted for representing certain information. It
also shows the frequency within certain groups of information.

TOPIC FOR STUDY: IMPACT OF JUNK FOOD ON SOCIETY
SAPLE QUESTION: 10
SAMPLE UNIT: 50
SATISTICAL METHODS USED: BAR DIAGRAM, PIE CHART AND
COMPONENT BAR DIAGRAM.

20
ANALYSIS AND INTERPRETATAION

21
1. KIND OF JUNK FOOD PREFERED?

TABULATION:
RESPONDENTS
5
15
23
7

PASTA
PIZZA
BURGER
NOODLES

PERCENTAGE
10%
30%
46%
14%

From the above table it is referred that the majority46% of the respondents prefer
burger followed by pizza 30%, noodles 14%% and pasta 10%.

22
25

RESPONDENTS

20

15

10

5

0
PASTA

PIZZA

PREFRENCE BURGER

23

NOODLES
2. PRICES OF JUNK FOOD

TABULATION:

AFFORDABLE
REASONABLE
EXPENSIVE

PRICES
10

PERCENTAGE
20%

25
15

50%
30%

From the above table it is inferred as that the majority of 50% respondents think
that the price of junk is reasonable, followed by expensive 30% and affordable
20%.

24
60

50

40

EXPENXIVE

30

REASONABLE
AFFORDABLE
20

10

0
PRICES

25
3.IMPACT ON DIET.

TABULATION:
RESPONDENTS
15
2
33

NEGATIVE
POSITIVE
NO IMPACT

PERCENTAGE
30%
4%
66%

From the table it is referred that majority 66% of the respondents think that there is
no impact of junk food on the health, followed by negative impacts 30% and
positive impacts 4%.

26
35

30

25

20
RESPONDENTS
15

10

5

0
NEGATIVE

POSITIVE

NO IMPACT

27
4.CONSUMPTION OF JUNK FOOD:

TABULATION:
FREQUENCY
27
O
23

INCREASED
DECREASED
MODERATE

PERCENTAGE
54%
0%
23%

From the above table it is referred that the majority of 54% think that the
consumption of junk food has increased while 23% are of opinion that the
consumption is moderate and none of them has felt that the consumption has
decreased.

28
30

25

frequency

20

15

10

5

0
INCREASED

DECREASED

MODERATE

consumption

29
5.AGE GROUP CONSUMES MORE OF JUNK FOOD

TABULATION:

5-12 years
13-19 years
20-29 years
30 & above

CONSUMPTION PERCENTAGE
4
8%
24
48%
14
28%
8
16%

From the table it is inferred as the majority of 48% of the respondents think that
the age group 13-19 years consumes more junk food, followed by 20-29 years is
28% of respondents, 30& above is 16% and 5-12 years is 8%.

30
30

25

consumption

20

15

10

5

0
5-12YEARS

13-19YEARS

20-29YEARS
AGE GROUP

31

30&ABOVE
6.DISEASE CAUSED BY JUNK FOOD

TABULATION:

OBESITY
CANCER
HEART ATTACK

FREQUENCY
36
7
7

PERCENTAGE
72%
14%
14%

From to the table it is inferred that the majority of the 72% of the respondents think
that the obesity is the effect of the junk food, followed by cancer 14% and heart
attack 14% in opinion of the respondents.

32
FREQUENCY

HEART ATTACK
14%

CANCER
14%

OBESSITY
72%

33
7.FOOD ADDICTITION

TABULATION:
FREQUENCY
15
35

TRADITIONAL FOOD
JUNK FOOD

PERCENTAGE
30%
70%

From the above table it is referred as that the majority 70% are of the opinion that
they are addictive to junk food while 30% think that they are addictive towards the
traditional food.

34
FREQUENCY

TRADITIONAL FOOD
30%

JUNK FOOD
70%

35
8.FAVOURITE RESTAURANT

TABULATION:
RESPONDENTS
18
8
12
12

KFC
PIZZA HUT
MC.DONALDS
DOMINOS

PERCENTAGE
36%
16%
24%
24%

From the above table it is known that the majority of 36% of the respondents prefer
KFC as their favorite outlet while 24% are of the opinion that dominos is better
followed by McDonalds also 24% and pizza hut by 16%.

36
20
18
16
14

FReQUENCY

12
10
8
6
4
2
0
KFC

PIZZA HUT

MC DONALDS
RESTAURENTS

37

DOMINOS
9.JUNK FOOD PREFERED OVER TRADITINAL HABIT.

TABULATION:

AFFECT ON traditional
food
PERCENTAGE

YES
34

NO
16

68%

32%

From the above table it is inferred that majority of 68% of the respondents are of
the opinion the junk food affect our traditional food habits while the remaining
32% feel that it does not affect our traditional food habit .

38
100%
90%
80%
70%
60%
50%

NO
YES

40%
30%
20%
10%
0%
AFFECT

39
10. TRADITIONAL FOOD IS MUST FOR HEALTHY LIFE

TABULATION:

YES
NO

FREQUENCY
40
40

PERCENTAGE
80%
10%

From the above table it is referred as majority of 80% of the respondents think that
traditional food is important for healthy life and no by 10%.

40
frequency

no
20%

yes
80%

41
FINDING, RECOMMENDATION AND
SUGGESTION

42
FINDINGS:
Through the analysis and interpretation we conclude the following:
1. Majority of (23%) respondents prefer burger when compared with other types of junk
food.
2. Majority of (50%) respondents think that prices of junk food are reasonable.
3. Majority of (66%) respondents are in view that junk food has no impact on health.
4. Majority of (54%) respondents think that consumption of junk food has increased in
Tamilnadu.
5. The age group which consumes more junk food is 13-19 years according to (48%) of
respondents.
6. Majority of (72%) respondents are of the view that the side effect of junk food is obesity.
7. The junk food is preferred more than the traditional food by majority of (70%)
respondents.
8. Majority of (36%) respondents prefer KFC as their favorite outlet.
9. The preference of junk food over traditional food is more according to (68%) of the
respondents.
10. Majority of (80%) respondents think that traditional food is important for healthy life.

RECOMMENDATION:
From the survey we can find out that the impact of junk food on society is quite high, we have to
stop this or else it will be a great difficulty to maintain a good health.
1. We should substitute the junk food by the tasty food made at home. Junk food made at home
is less harmful to health.
2. if the price of junk food is much expensive then people will hesitate to buy it this can reduce
the consumption of junk food.
3. The junk food has great impact on health because it is harmful to health. If we consume it by
giving time gap then it can have no impact on health.
5. now-a-days small kids are affected with the obesity which can be dangerous for their growth.
This should be done by banning the junk food in schools.
6. The people should be given knowledge about healthy food so that this food can be stopped.

43
Junk Food- Ban In Schools (ARCTICLE)
At the moment there is a restriction on junk food in schools. For example vending machines in
your school have changed from chocolate bars and crisps to nutri-grain bars and drinks. Junk
food is not served as frequently and you may feel disappointed about this.
The ban is a good thing since statistics show by the middle of the century, 2050, two-thirds of
children will be overweight or obese if nothing is done. Since action is being taken now by the
ban and now we have a second chance to change for the better.

We know that a healthy body is very important and an unhealthy diet results in an unhealthy
body. Foods eaten with a high factor of salt and fat too much can cause obesity. You have only
yourself to blame. As the saying goes you are what you eat. Even though salt is essential for our
lives excess amounts found in junk food can cause high blood pressure. And it doesn’t stop there
since obesity.

Avoiding Junk Food
To help your kids avoid junk food, you should encourage them to eat healthy snacks and more of
the following foods that are usually considered to be a part of a healthy diet:
foods that are low in fat, saturated fat, and cholesterol
high-fiber foods, including whole-grain foods, vegetables and fruits
foods that have only a moderate amount of sugar and salt
calcium-rich foods, to meet a child's daily calcium requirements
iron-rich foods, to meet a child's daily requirements for iron
You don't have to avoid all junk food all of the time though if you don't want to do so. The food
pyramid even allows for some discretionary calories that we can all use to eat some "luxury
foods," including those with fat or added sugar.
Keep in mind that most people's allowance of discretionary calories is very small, about 130
calories for a 5 year old and 290 calories for a 10 year old. People often overdo it -- getting too
many calories each day. The key to eating these junk foods is moderation. So only let your kids
eat them occasionally. And when you do, get them small portions (small fries or kiddie-sized
milk shake, for example).

44
CONCLUSION

45
DIFFERENCE BETWEEN JUNK FOOD AND HEALTHY FOOD
S.NO
1.

JUNK FOOD
Junk foods have mile long ingredient list,
with names you can hardly pronounce.
The best foods have no ingredient list.

HEALTHY FOOD
Healthy foods are simply ones that are as
close as possible to what God intended,
foods with their nutrients intact, and a
minimum of toxins.

Junk food is not prepared under the
vision of our eyes.

Healthy food keeps our body and brain
strong and active.

Junk food we might don't known that
they serve is fresh or not.

Healthy food is served at home freshly.

2.

3.

WHEN IS IT HEALTHY TO EAT FAST FOOD?
The short answer is: rarely. Typically, fast food is low in nutrition and high in trans fat, saturated
fat, sodium, and calories. Some examples:


One sack of hash bites or potato snackers from White Castle, for example, contains 10
grams of very unhealthy Tran’s fat. The American Heart Association recommends we
consume less than 2 grams of Tran’s fat per day. So in one side order, you’ve just eaten
more than five days’ worth of heart-busting Tran’s fat!
 A single meal of a Double Whopper with cheese, a medium order of fries, and an apple
pie from Burger King contains more saturated fat than the American Heart Association
recommends we consume in two days.
Moderation becomes the key. It’s OK to indulge a craving for French fries every now and then,
but to stay healthy you can’t make it a regular habit. Finding a healthy, well-balanced meal in
most fast food restaurants can be a challenge, but there are always choices you can make that are
healthier than others.

46
LEARNING HOW TO MAKE HEALTHY CHOICE AT FAST FOOD
RESTAURENTS.

1. TIPS FOR MAKING HEALTHY CHOICE AT FAST FOOD
RESTAURENTS










Make careful menu selections – pay attention to the descriptions on the menu. Dishes
labeled deep-fried, pan-fried, basted, batter-dipped, breaded, creamy, crispy, scalloped,
Alfredo, au gratin or in cream sauce are usually high in calories, unhealthy fats or sodium.
Order items with more vegetables and choose leaner meats.
Drink water with your meal. Soda is a huge source of hidden calories. One 32-oz Big
Gulp with regular cola packs about 425 calories, so one Big Gulp can quickly gulp up a
big portion of your daily calorie intake. Try adding a little lemon to your water or ordering
unsweetened iced tea.
“Undress” your food. When choosing items, be aware of calorie- and fat-packed salad
dressings, spreads, cheese, sour cream, etc. For example, ask for a grilled chicken
sandwich without the mayonnaise. You can ask for a packet of ketchup or mustard and
add it yourself, controlling how much you put on your sandwich.
Special order. Many menu items would be healthy if it weren't for the way they were
prepared. Ask for your vegetables and main dishes to be served without the sauces. Ask
for olive oil and vinegar for your salads or order the dressing "on the side" and spoon only
a small amount on at a time. If your food is fried or cooked in oil or butter, ask to have it
broiled or steamed.
Eat mindfully. Pay attention to what you eat and savor each bite. Chew your food more
thoroughly and avoid eating on the run. Being mindful also means stopping before you are
full. It takes time for our bodies to register that we have eaten. Mindful eating relaxes you,
so you digest better, and makes you feel more satisfied.

2. TIPS WHAT TO AVOID AT FAST FOOD RESTAURENTS


Supersized portions. An average fast food meal can run to 1000 calories or more, so
choose a smaller portion size, order a side salad instead of fries, and don't supersize
anything. At a typical restaurant, a single serving provides enough for two meals. Take
half home or divide the portion with a dining partner.
 Salt. Fast food restaurant food tends to be very high in sodium, a major contributor to high
blood pressure. Don’t add insult to injury by adding more salt.
47
Bacon. It’s always tempting to add bacon to sandwiches and salads for extra flavor, but
bacon has very few nutrients and is high in fat and calories. Instead, try ordering extra
pickles, onions, lettuce, tomatoes or mustard to add flavor without the fat.
 Buffets – even seemingly healthy ones like salad bars. You'll likely overeat to get your
money's worth. If you do choose buffet dining, opt for fresh fruits, salads with olive oil &
vinegar or low-fat dressings, broiled entrees and steamed vegetables. Resist the temptation
to go for seconds, or wait at least 20 minutes after eating to make sure you're really still
hungry before going back for more.


JUNK FOOD QUOTES:
A society that thinks choice between ways of living is just a choice between
equally eligible lifestyles turns universities into academic cafeteria offering
junk food for the mind.
-GEORGE WILL

School have become a soda and junk food superstores …. There is no excuse
they should continue to be part of this problem.
-HARORD GOLDSTEN

There is simply no moral, ethical or social justification for marketing junk
food to children. Children have a right to grow up and parents have the right
to raise them, without being undermined by commercial interest.
-SUSAN LINN

48
ANNEXURE

49
SAMPLE QUESTINARE:
IMPACT OF JUNK FOOD ON SOCIETY

NAME :

AGE:

PLACE :

1. what is ur opinion about prices of above?
A)PASTA

B)PIZZA

C)BURGER

D)NOODLES

2. what is ur opinion about prices of above?
A) AFFORDABLE

B) REASONABLE

C) EXPENSIVE

3.what type of impact does it have on your diet?
A)NEGATIVE

B)POSITIVE

C)NO IMPACT

4.what is your opinion of consumption of junk food in your opinion?
A)INCREASED

B)DECREASED

C) MODERATE

5.which age group consumes more junk food in your opinion?
A)5-12YEARS

B)13-19YEARS

C)20-29YEARS

50

D)30&ABOVE
6.what is the warning that comes to your mind while consuming junk food?A)
OBESITY
B)CANCER
C) HEART ATTACK
7.which kind of food is more addictive?
A)TRADITINAL FOOD

B)JUNK FOOD

8.state your favorite restaurant?
A)KFC

B)PIZZAHUT

C)MC.DONALDS

D)DOMINOS

9.do you think junk food affect the traditional food habits of our country?
A) YES

B) NO

10.do u think revival of traditional food is a must for healthy life?
A) YES

B) NO

51

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Junkfood a study and analysis

  • 1. M.O.P. VAISHNAV COLLEGE FOR WOMEN Study on: IMPACT OF JUNK FOOD ON SOCIETY Project report submitted in the partial completion of the degree BACHELOR OF COMMERCE 2011-2012 1
  • 2. M.O.P. VAISHNAV COLLEGE FOR WOMEN (Autonomous College affiliated to University of Madras) No.20, IV Lane, Nungambakkam High Road, Chennai-600 034. India. THIS IS TO CERITFY THAT THE DISSERTATION TITLED IMPACT OF JUNK FOOD ON SOCIETY IS A RECORD ANALYSIS DONE DURING THE PERIOD OF STUDY 2011-2012 CARRIED OUT IN PARTIAL FULFILMENT OF THE DEGREE.THIS RECORD IS AN ORIGINAL WORK AND NOT CARRIED OUT FOR ANY AWARDS AS ASSOCIATE SHIP UNDER THE UNIVERSITY OR INSTITUTION. 2
  • 3. ACKNOWLEDGEMENT We take immense pleasure to thank the our institution MOP VAISHNAV COLLEDGE FOR WOMEN for giving us the opportunity for doing the project and extending our knowledge in different aspects. We thank our principal DR. K NIRMALA PRASAD for giving us the facility and resources in bringing in project successfully. We would also like to thank our head of department DR.GUNITA CHANDHOK M.com, M.phil, B.ED, Ph.D, for permitting us to do the project work. It is said that it is always better-“plan before act”. So we would like to thank our project coordinator DR.SUCHARITHA M.com, M.phil, PhD, PGDCA, UGC-NET, For helping us in the completion of project. We are also extremely grateful to all the other faculty member of the department of corporate secretaryship of colledge for help and guidance rendered to us. We also offer our profound thank to our parents and friends for the support and encouragement in completing the project. 3
  • 4. IMPACT OF JUNK FOOD ON SOCIETY CONTENTS S.NO TOPIC 1 INTRODUCTION OF THE TOPIC 2 REVIEW OF LITERATURE 3 METHODOLOGY 4 ANALYSIS AND INTERPRETATION 5 FINDINGS AND RECOMMENDATION 6 CONCLUSION 4 PAGE NUMBER 1-6 7-10 11-15 16-36 37-39 40-43
  • 5. DECLARATION We the students of mop-vaishnav colledge for women (autonomous) Chennai 600034, declare that this project title impact of junk food on society has been submitted and this project work is an original work Place: Chennai Date: Signature: 5
  • 7. Junk food is an informal term applied to some foods that are perceived to have little or no nutritional value (i.e. containing "empty calories"); to products with nutritional value, but also have ingredients considered unhealthy when regularly eaten; or to those considered unhealthy to consume at all. The famous microbiologist Dr. Michael F. Jacobson, director of the Center for Science in the Public Interest, coined the phrase "Junk Food" in 1972 to describe unhealthy or nonnutritious food. Junk foods are typically ready-to-eat convenience foods containing high levels of saturated fats, salt, or sugar, and little or no fruit, vegetables, or dietary fiber; and are considered to have little or no health benefits. Junk food has been a part of the American society for years and now it has become an addiction for many people. Common junk foods include:     chips (crisps) candy gum, most sweet desserts, fried fast food carbonated beverages (sodas) MARKETING: Following a high profile media campaign by chef Jamie Oliver and a threat of court action from the National Heart Forum in the United Kingdom in 2006, The UK advertising regulator and competition authority launched a consultation on advertising of foods to children. The Food Standards Agency was one of many respondents. As a result, a ban on advertising during children's television programmes and programmes aimed at school aged children (5-16 years old) was announced .The ban also includes marketing using celebrities, cartoon characters and health or nutrition claims. HEALTH EFFECTS OF JUNK FOOD: Scientists and researchers have been talking about adverse effects of junk food for decades. The harmful effects which are associated with junk food eating are generally characterized as shortterm effects and long-term effects. 7
  • 8. Short Term Impacts on Health Reduced Energy Though a person may eat a sufficient quantity of junk, they will still feel weakened since it contains little, if any, nutritional value. Reduced Concentration People who eat too much junk food, which is rich in oil and fat, may not be able to concentrate on work, they may feel drowsy, and their blood circulation may decrease. Long Term Impacts on Health  Heart Disease Eating "junk" is one of the primary causes of heart disease - Myocardial infarction being one example. This occurs when plaque is formed in the arteries that are connected to the heart. These arteries have to work extra hard to pump blood downstream, which in turn creates circulation problems. Heart fatigue and heart attack can also often be associated with it.  High Cholesterol Junk diet also creates high cholesterol which affects your liver. Continuous consumption of it may completely damage your liver, or at least disturb your metabolism. SOME OTHER HEALTH EFFECTS ARE: 1. A study by Paul Johnson and Paul Kenny at The Scripps Research Institute (2008) suggested that junk food consumption alters brain activity in a manner similar to addictive drugs like cocaine or heroin. 2. A 2007 British Journal of Nutrition study found that mothers who eat junk food during pregnancy increased the likelihood of unhealthy eating habits in their children. 3. A 2008 report suggests that mothers who eat junk food while pregnant or breast-feeding have children who are more prone to obesity. The children are also more prone to diabetes, raised cholesterol, and high blood fat. 8
  • 9. RESEARCH DONE ON JUNK FOOD: I. II. III. A report published in the Journal of the Federation of American Societies for Experimental Biology suggests that babies of mothers with a high-sugar and high-fat diet while pregnant are more prone to junk food themselves. According to a survey after many weeks on a junk food diet, the pleasure centers of rat brains became desensitized, requiring more food for pleasure. After the junk food was taken away and replaced with a healthy diet, the rats starved for two weeks instead of eating nutritious fare. The study was conducted on rats and suggests that "infants whose mothers eat excessive amounts of high-fat, high-sugar junk foods when pregnant or breastfeeding are likely to have a greater preference for these foods later in life." Why Junk Food And Diet Is So Appealing?  The Time Factor: Junk food addiction is so high because of its simplicity. They are easy to prepare and are very tasty. Junk foods such as potato wafers and Cheetos do not even need cooking or heating. You prefer to eat them when you watch TV. You save yourself a lot of hassles and time when you are in a hurry eating pizzas and burgers as they are served at your door step hot and ready to eat.  The Taste Factor: If time constraint is one reason that pushes you to eating junk food, great taste also, to an extent influences you to opt for junk food. But junk foods get their taste owing to lavish usage of oils, salts and/or sugar. Once you are caught in junk food addiction, you find it hard to think about the loss of nutrition junk food pushes you into. THE BEST AND WORST OF JUNK FOOD: A change in lifestyle and the commercial possibilities in preparing and marketing food stuffs have led to a boom in factory made and packaged food. These foods indicate nutrition patterns different from those in fresh or homemade food. Since all of us consume biscuits, noodles, chips, bread and other readymade foods, it is important to be aware of the highs and lows of such food. 9
  • 10. ADVANTAGE OF JUNK FOOD: 1. It is readily available. 2. Its production and sale creates jobs and income for some people. 3. It is a good option for something new foods. DISADVANTAGE OF JUNK FOOD: 1. There is an emphasis on taste rather than nutrition. 2. Convenient foods are manufactured commercially an on large scale, and consequently are low in nutrition. 3. Unsuitable to diet plans. 4. Their energy, protein, fat and carbohydrate content, as well as their sodium and potassium content make these foods unsuitable in therapeutic diet plans requiring complex manipulation of the nutrient such as energy, protein andor electrolyte. 5. Additives like preservatives, colorants and sweetness may be harmful. 6. Readymade foods contain ingredients that are added to increase the shelf life. This ingredient may not be listed in the label and could be harmful. NEED FOR STUDY: It has several impact on society and the necessity for this study is : 1. It has many short terms impact like  Reduced Energy  Reduced Concentration 2. It also has many long term impacts like  Heart Disease  High Cholesterol 3. The children’s are targeted so that the sale of this kind of increases and this is a serious problem because from childhood children will be unhealthy. 4. Study Says Junk Food Is as Addictive as Heroin or Cigarettes. 10
  • 11. SIGNIFICANCE OF JUNK FOOD: Junk food are that contain little or no nutrients apart from energy. These are feel-good foods like chocolates, artificially flavored aerated drinks, and crisps. If sugary drink and confectionary are consumed in large amounts, it can cause marginal malnutrition and create a thiamin deficiency. This deficiency is caused because more of this B complex vitamin is required when more energy is consumed. Sugary drinks do not contain it even in trace amounts. Persistent consumption of junk foods will lead to severe malnutrition. Young children’s have a tendency to make a meal out of these junk foods, as they taste good and therefore are addictive. Though consumption of biscuits occasionally is good , the substitution of these for meals can be harmful, as they do not form a balanced diet. SCOPE OF STUDY: Junk food covers the whole of the world because these foods are found in every part of the world and is mostly liked by the people of all age group .but our study is limited to specific part. The area of our study is Chennai city in TAMILNADU .In comparisons to the other part of the world even in Chennai there are lovers of junk food. The junk food is served in many outlets, the few outlets in our locality are:MC DONALDS KFC DOMINOS PIZZA HUT BARISTA CAFÉ COFFEE DAY (CCD) So these are the famous outlets known by the peoples. And in these places the crowd is maximum. 11
  • 13. 1. IS THIS WHAT U CALL JUNK FOOD this article written by BRADAN O’NEIL tells that nowadays the junk food is widely used in the whole world. He says when we see news or read newspaper everywhere there is junk food. Junk food is mostly famous among the children’s because it is more appealing to the children’s. He says when we hear the word junk food the foods like pizzas, hamburgers; crisps etc come to our mind. he gives the proportion of pizza in two different outlet. PIZZA DOMINO'S: Half an American Hot 507 calories 17.7g fat 59.4g carbs PIZZA EXPRESS: Half an American Hot 517 calories 13.2g fat 68.6g carbs Pizzas are viewed differently, depending on where you eat them. Domino's Pizza, for example, is considered by many to be "junk food", while Pizza Express, beloved of the middle classes, is seen as healthy Italian grub . 2. .JUNK FOOD AD CRACDOWN, the junk food is increasing it popularity among children through the attractive advertisement, by using the celebrities, the free gifts etc which tempt children towards junk food. This is taken as serious issue because it affects the children & makes them to eat this kind of food. The OFCOM (OFFICE FOR COMMUNICATION).has taken steps to control the influence of the junk food. The ofcom has introduced the rating system which helps to identify the salt & fat rate of the food which is being advertised & the food with more of this is not advertised and it will not lead to any consequences. 13
  • 14. 3. JUNK FOOD ADDICTION MAY BE REAL written by JENIFER GOODWIN. Research done on rats. The rats were made to stay on junk food diet for many days and when the junk food was taken away from rats, they went on hunger strike for days because they were tempted to the junk food. They had the rat chow only for the purpose of living but they wanted only junk food. The researchers concluded that the mind is addictive to junk like it is addictive towards heroin or cocaine like drugs. She says to written to normality one should diet for long period and it side by side reduce the body weight. 4. CRAVING FOR JUNK FOOD INHERITED, presented by the royal veterinary college researches, research was done on pregnant rats, they were made to stay on the junk food diet during their pregnancy . The rats were made to stay on diet till they give birth to their mice and till the breastfeeding time. When the mice were born they were separated in groups & realized that the craving for junk food was more than the rat chow. They concluded that the craving for junk food is inherited. But was criticized that without proper evidence the pregnant women cannot be made guilty for having junk food in their diet. 5. JUNK FOD MOM HAVE JUNK FOOD BABIES, posted by SCIENCE DAILY(mar 24,2011). The research was done on rats. The pregnant rats were made to stay on junk food diet .when the mice were born they were given a choice between the rat chow and junk food. They had preference for junk food. This research will help the pregnant women to know what is good for their health and the junk food side effects. And it is concluded that the mothers who eat excessive of junk food have preference for junk food in the later life. 6. MOMS EAT JUNK FOOD, KIDS GET FAT, given by WEBMD. Mothers who eat junk food during pregnancy have obesity-prone children, rat studies suggest. This studies suggest that the rats mice who ever never tasted the junk food still have a desire 4 it because may be their mother have eaten that .this is said that the junk food kids grow fatter than the normal kids. On the other hand, Cook says, junk food is made to have tastes and textures that appeal to children. And it's heavily advertised, which also affects a child's preferences. But it is unethical to feed pregnant women with junk food. 14
  • 15. 7. FOOD STANDARDS AGENCY BOARD responds to ofcom regarding the broadcast of the advertisement on Thursday 15june 2006. The Board agrees that any restrictions must protect children up to the age of 15 years old. The Board supports a pre-9pm watershed on advertisements for products high in fat, salt or sugar, which would offer a practical means of extending protection. The Board does not support any options that would restrict advertising of all foods, including foods such as fruit and vegetables, which would conflict with the promotion of healthy eating. 'Children are targeted every day with messages that promote foods that are high in fat, salt or sugar, and the Hastings Review clearly showed that this does have an influence on children's food choices. 15
  • 17. Junk food contains little or zero nutritious value to the diet to much of unnecessary and fat which are useless and harmful to human health. Junk foods are typically ready to eat convenient food containing high level of saturated fats, salt or sugar and little or no fruits and vegetables, or dietary fibers and are considered to have little or no health benefit. The marketing for junk food is done on large scale and it is consumed in all over the world by all the age groups. Since it is unhealthy we should take necessary steps in solving it and this can be done with the help of data collection. DATA COLLECTION Collection of statistical data is the fundamental basis for all the statistical analysis. Before collecting statistical data one should clearly define       The purpose of inquiry The source of information Scope of inquiry The degree of accuracy Methods of collecting data The unit of data collection 1. PURPOSE OF INQUIRY: Statistical data are collected to draw desired conclusions based on the data. This information can also be useful for some other survey. 2. SCOPE OF INQUIRY: For any investigation of a statistical problem, one has to decide the geographical area to be covered, the field of inquiry to which it is to be confined. 3. SOURCES OF INFORMATION: In any statistical inquiry the statistical data can be collected by conducting survey. It can be  PRIMARY DATA –the statistical data can be collected by conducting a survey ,in this case the data collected can be called as primary data 17
  • 18.  SECONDARY DATA-sometimes data collected by others may be sufficient for investigation; in this case the data used from some other source is called as secondary data. 4. THE DEGREE OF ACCURACY: Absolute accuracy is neither possible nor desirable in a statistical inquiry. Statistical inquiry involves large collection of data, a reasonable standard of accuracy is sufficient. 5. STATISTICAL UNIT: Statistical data cannot be presented without a unit. The unit should be simple and unambiguous. it should be stable and uniform. The nature of unit depends upon the purpose of inquiry. PRIMARY DATA COLLECECTION The data can be conducted by survey and that data is known as primary data. The collection of primary data is a time and money consuming process and it is used only by the organized government body. The primary data can be collected by the following method:     Direct personal investigation Indirect oral investigation Information through correspondents By sending the questionnaires by mail By sending schedules to be filled by enumerators The type or method used in our project is direct investigation method. DIRECT INVESTIGATION METHOD: The investigator has to meet the individual personally to get information. it is essential that the investigator should be tactful in getting the information from individual. The data obtained are 18
  • 19. reliable and accurate. This is applicable only when the field of inquiry is limited it involves large amount of time and money. STATISTICAL METHOD USED BAR DIAGRAM:A bar chart or bar graph is a chart with rectangular bars with lengths proportional to the values that they represent. The bars can be plotted vertically or horizontally. A graph very similar to histogram is the bar diagram. Bar charts are always used for qualitative and categorical data, although they can be used quite effectively with quantitative data. It represents the number of observation with that score or in that category in X-axis and Y-axis. COMPONENTS BAR DIAGRAM: Sub-divided or component bar chart is used to represent data in which the total magnitude is divided into different or components. In this diagram, first we make simple bars for each class taking total magnitude in that class and then divide these simple bars into parts in the ratio of various components. This type of diagram shows the variation in different components within each class as well as between different classes. Sub-divided bar diagram is also known as component bar chart or staked chart. PIE DIAGRAM: A pie chart (or a circle graph) is a circular chart divided into sectors, illustrating proportion. Pie chart, the arc length of each sector (and consequently its central angle and area), is proportional to the quantity it represents. When angles are measured with 1 turn as unit then a number of percent is identified with the same number of centaurs. Together, the sectors create a full disk. It is named for its resemblance to a pie which has been sliced. The earliest known pie chart is generally credited to William Playfair's Statistical Breviary of 1801. 19
  • 20. The pie chart is perhaps the most ubiquitous statistical chart in the business world and the mass media. However, it has been criticized and some recommend avoiding it, pointing out in particular that it is difficult to compare different sections of a given pie chart, or to compare data across different pie charts. Pie charts can be an effective way of displaying information in some cases, in particular if the intent is to compare the size of a slice with the whole pie, rather than comparing the slices among them Pie charts work particularly well when the slices represent 25 to 50% of the data, but in general, other plots such as the bar chart or the dot plot, or nongraphical methods such as tables, may be more adapted for representing certain information. It also shows the frequency within certain groups of information. TOPIC FOR STUDY: IMPACT OF JUNK FOOD ON SOCIETY SAPLE QUESTION: 10 SAMPLE UNIT: 50 SATISTICAL METHODS USED: BAR DIAGRAM, PIE CHART AND COMPONENT BAR DIAGRAM. 20
  • 22. 1. KIND OF JUNK FOOD PREFERED? TABULATION: RESPONDENTS 5 15 23 7 PASTA PIZZA BURGER NOODLES PERCENTAGE 10% 30% 46% 14% From the above table it is referred that the majority46% of the respondents prefer burger followed by pizza 30%, noodles 14%% and pasta 10%. 22
  • 24. 2. PRICES OF JUNK FOOD TABULATION: AFFORDABLE REASONABLE EXPENSIVE PRICES 10 PERCENTAGE 20% 25 15 50% 30% From the above table it is inferred as that the majority of 50% respondents think that the price of junk is reasonable, followed by expensive 30% and affordable 20%. 24
  • 26. 3.IMPACT ON DIET. TABULATION: RESPONDENTS 15 2 33 NEGATIVE POSITIVE NO IMPACT PERCENTAGE 30% 4% 66% From the table it is referred that majority 66% of the respondents think that there is no impact of junk food on the health, followed by negative impacts 30% and positive impacts 4%. 26
  • 28. 4.CONSUMPTION OF JUNK FOOD: TABULATION: FREQUENCY 27 O 23 INCREASED DECREASED MODERATE PERCENTAGE 54% 0% 23% From the above table it is referred that the majority of 54% think that the consumption of junk food has increased while 23% are of opinion that the consumption is moderate and none of them has felt that the consumption has decreased. 28
  • 30. 5.AGE GROUP CONSUMES MORE OF JUNK FOOD TABULATION: 5-12 years 13-19 years 20-29 years 30 & above CONSUMPTION PERCENTAGE 4 8% 24 48% 14 28% 8 16% From the table it is inferred as the majority of 48% of the respondents think that the age group 13-19 years consumes more junk food, followed by 20-29 years is 28% of respondents, 30& above is 16% and 5-12 years is 8%. 30
  • 32. 6.DISEASE CAUSED BY JUNK FOOD TABULATION: OBESITY CANCER HEART ATTACK FREQUENCY 36 7 7 PERCENTAGE 72% 14% 14% From to the table it is inferred that the majority of the 72% of the respondents think that the obesity is the effect of the junk food, followed by cancer 14% and heart attack 14% in opinion of the respondents. 32
  • 34. 7.FOOD ADDICTITION TABULATION: FREQUENCY 15 35 TRADITIONAL FOOD JUNK FOOD PERCENTAGE 30% 70% From the above table it is referred as that the majority 70% are of the opinion that they are addictive to junk food while 30% think that they are addictive towards the traditional food. 34
  • 36. 8.FAVOURITE RESTAURANT TABULATION: RESPONDENTS 18 8 12 12 KFC PIZZA HUT MC.DONALDS DOMINOS PERCENTAGE 36% 16% 24% 24% From the above table it is known that the majority of 36% of the respondents prefer KFC as their favorite outlet while 24% are of the opinion that dominos is better followed by McDonalds also 24% and pizza hut by 16%. 36
  • 38. 9.JUNK FOOD PREFERED OVER TRADITINAL HABIT. TABULATION: AFFECT ON traditional food PERCENTAGE YES 34 NO 16 68% 32% From the above table it is inferred that majority of 68% of the respondents are of the opinion the junk food affect our traditional food habits while the remaining 32% feel that it does not affect our traditional food habit . 38
  • 40. 10. TRADITIONAL FOOD IS MUST FOR HEALTHY LIFE TABULATION: YES NO FREQUENCY 40 40 PERCENTAGE 80% 10% From the above table it is referred as majority of 80% of the respondents think that traditional food is important for healthy life and no by 10%. 40
  • 43. FINDINGS: Through the analysis and interpretation we conclude the following: 1. Majority of (23%) respondents prefer burger when compared with other types of junk food. 2. Majority of (50%) respondents think that prices of junk food are reasonable. 3. Majority of (66%) respondents are in view that junk food has no impact on health. 4. Majority of (54%) respondents think that consumption of junk food has increased in Tamilnadu. 5. The age group which consumes more junk food is 13-19 years according to (48%) of respondents. 6. Majority of (72%) respondents are of the view that the side effect of junk food is obesity. 7. The junk food is preferred more than the traditional food by majority of (70%) respondents. 8. Majority of (36%) respondents prefer KFC as their favorite outlet. 9. The preference of junk food over traditional food is more according to (68%) of the respondents. 10. Majority of (80%) respondents think that traditional food is important for healthy life. RECOMMENDATION: From the survey we can find out that the impact of junk food on society is quite high, we have to stop this or else it will be a great difficulty to maintain a good health. 1. We should substitute the junk food by the tasty food made at home. Junk food made at home is less harmful to health. 2. if the price of junk food is much expensive then people will hesitate to buy it this can reduce the consumption of junk food. 3. The junk food has great impact on health because it is harmful to health. If we consume it by giving time gap then it can have no impact on health. 5. now-a-days small kids are affected with the obesity which can be dangerous for their growth. This should be done by banning the junk food in schools. 6. The people should be given knowledge about healthy food so that this food can be stopped. 43
  • 44. Junk Food- Ban In Schools (ARCTICLE) At the moment there is a restriction on junk food in schools. For example vending machines in your school have changed from chocolate bars and crisps to nutri-grain bars and drinks. Junk food is not served as frequently and you may feel disappointed about this. The ban is a good thing since statistics show by the middle of the century, 2050, two-thirds of children will be overweight or obese if nothing is done. Since action is being taken now by the ban and now we have a second chance to change for the better. We know that a healthy body is very important and an unhealthy diet results in an unhealthy body. Foods eaten with a high factor of salt and fat too much can cause obesity. You have only yourself to blame. As the saying goes you are what you eat. Even though salt is essential for our lives excess amounts found in junk food can cause high blood pressure. And it doesn’t stop there since obesity. Avoiding Junk Food To help your kids avoid junk food, you should encourage them to eat healthy snacks and more of the following foods that are usually considered to be a part of a healthy diet: foods that are low in fat, saturated fat, and cholesterol high-fiber foods, including whole-grain foods, vegetables and fruits foods that have only a moderate amount of sugar and salt calcium-rich foods, to meet a child's daily calcium requirements iron-rich foods, to meet a child's daily requirements for iron You don't have to avoid all junk food all of the time though if you don't want to do so. The food pyramid even allows for some discretionary calories that we can all use to eat some "luxury foods," including those with fat or added sugar. Keep in mind that most people's allowance of discretionary calories is very small, about 130 calories for a 5 year old and 290 calories for a 10 year old. People often overdo it -- getting too many calories each day. The key to eating these junk foods is moderation. So only let your kids eat them occasionally. And when you do, get them small portions (small fries or kiddie-sized milk shake, for example). 44
  • 46. DIFFERENCE BETWEEN JUNK FOOD AND HEALTHY FOOD S.NO 1. JUNK FOOD Junk foods have mile long ingredient list, with names you can hardly pronounce. The best foods have no ingredient list. HEALTHY FOOD Healthy foods are simply ones that are as close as possible to what God intended, foods with their nutrients intact, and a minimum of toxins. Junk food is not prepared under the vision of our eyes. Healthy food keeps our body and brain strong and active. Junk food we might don't known that they serve is fresh or not. Healthy food is served at home freshly. 2. 3. WHEN IS IT HEALTHY TO EAT FAST FOOD? The short answer is: rarely. Typically, fast food is low in nutrition and high in trans fat, saturated fat, sodium, and calories. Some examples:  One sack of hash bites or potato snackers from White Castle, for example, contains 10 grams of very unhealthy Tran’s fat. The American Heart Association recommends we consume less than 2 grams of Tran’s fat per day. So in one side order, you’ve just eaten more than five days’ worth of heart-busting Tran’s fat!  A single meal of a Double Whopper with cheese, a medium order of fries, and an apple pie from Burger King contains more saturated fat than the American Heart Association recommends we consume in two days. Moderation becomes the key. It’s OK to indulge a craving for French fries every now and then, but to stay healthy you can’t make it a regular habit. Finding a healthy, well-balanced meal in most fast food restaurants can be a challenge, but there are always choices you can make that are healthier than others. 46
  • 47. LEARNING HOW TO MAKE HEALTHY CHOICE AT FAST FOOD RESTAURENTS. 1. TIPS FOR MAKING HEALTHY CHOICE AT FAST FOOD RESTAURENTS      Make careful menu selections – pay attention to the descriptions on the menu. Dishes labeled deep-fried, pan-fried, basted, batter-dipped, breaded, creamy, crispy, scalloped, Alfredo, au gratin or in cream sauce are usually high in calories, unhealthy fats or sodium. Order items with more vegetables and choose leaner meats. Drink water with your meal. Soda is a huge source of hidden calories. One 32-oz Big Gulp with regular cola packs about 425 calories, so one Big Gulp can quickly gulp up a big portion of your daily calorie intake. Try adding a little lemon to your water or ordering unsweetened iced tea. “Undress” your food. When choosing items, be aware of calorie- and fat-packed salad dressings, spreads, cheese, sour cream, etc. For example, ask for a grilled chicken sandwich without the mayonnaise. You can ask for a packet of ketchup or mustard and add it yourself, controlling how much you put on your sandwich. Special order. Many menu items would be healthy if it weren't for the way they were prepared. Ask for your vegetables and main dishes to be served without the sauces. Ask for olive oil and vinegar for your salads or order the dressing "on the side" and spoon only a small amount on at a time. If your food is fried or cooked in oil or butter, ask to have it broiled or steamed. Eat mindfully. Pay attention to what you eat and savor each bite. Chew your food more thoroughly and avoid eating on the run. Being mindful also means stopping before you are full. It takes time for our bodies to register that we have eaten. Mindful eating relaxes you, so you digest better, and makes you feel more satisfied. 2. TIPS WHAT TO AVOID AT FAST FOOD RESTAURENTS  Supersized portions. An average fast food meal can run to 1000 calories or more, so choose a smaller portion size, order a side salad instead of fries, and don't supersize anything. At a typical restaurant, a single serving provides enough for two meals. Take half home or divide the portion with a dining partner.  Salt. Fast food restaurant food tends to be very high in sodium, a major contributor to high blood pressure. Don’t add insult to injury by adding more salt. 47
  • 48. Bacon. It’s always tempting to add bacon to sandwiches and salads for extra flavor, but bacon has very few nutrients and is high in fat and calories. Instead, try ordering extra pickles, onions, lettuce, tomatoes or mustard to add flavor without the fat.  Buffets – even seemingly healthy ones like salad bars. You'll likely overeat to get your money's worth. If you do choose buffet dining, opt for fresh fruits, salads with olive oil & vinegar or low-fat dressings, broiled entrees and steamed vegetables. Resist the temptation to go for seconds, or wait at least 20 minutes after eating to make sure you're really still hungry before going back for more.  JUNK FOOD QUOTES: A society that thinks choice between ways of living is just a choice between equally eligible lifestyles turns universities into academic cafeteria offering junk food for the mind. -GEORGE WILL School have become a soda and junk food superstores …. There is no excuse they should continue to be part of this problem. -HARORD GOLDSTEN There is simply no moral, ethical or social justification for marketing junk food to children. Children have a right to grow up and parents have the right to raise them, without being undermined by commercial interest. -SUSAN LINN 48
  • 50. SAMPLE QUESTINARE: IMPACT OF JUNK FOOD ON SOCIETY NAME : AGE: PLACE : 1. what is ur opinion about prices of above? A)PASTA B)PIZZA C)BURGER D)NOODLES 2. what is ur opinion about prices of above? A) AFFORDABLE B) REASONABLE C) EXPENSIVE 3.what type of impact does it have on your diet? A)NEGATIVE B)POSITIVE C)NO IMPACT 4.what is your opinion of consumption of junk food in your opinion? A)INCREASED B)DECREASED C) MODERATE 5.which age group consumes more junk food in your opinion? A)5-12YEARS B)13-19YEARS C)20-29YEARS 50 D)30&ABOVE
  • 51. 6.what is the warning that comes to your mind while consuming junk food?A) OBESITY B)CANCER C) HEART ATTACK 7.which kind of food is more addictive? A)TRADITINAL FOOD B)JUNK FOOD 8.state your favorite restaurant? A)KFC B)PIZZAHUT C)MC.DONALDS D)DOMINOS 9.do you think junk food affect the traditional food habits of our country? A) YES B) NO 10.do u think revival of traditional food is a must for healthy life? A) YES B) NO 51