2. By
Vishwaas Manohar
Topics we going to discuss
• What is Graphic Design?
• The types of Graphic Design
• Graphic Design Principles
• Top essential Graphic Design software’s
• The 10 Graphic Design trends to watch in 2018
• Question and Answer
• Useful Resources
3. By
Vishwaas Manohar
What is Graphic Design?
Graphic design, also known as communication design, is the art and practice of planning and
projecting ideas and experiences with visual and textual content. The form it takes can be physical
or virtual and can include images, words, or graphics.
4. By
Vishwaas Manohar
The 8 types of graphic design
1. Visual identity graphic design
• Visual identity graphic design is exactly that: the visual elements of brand identity
• A brand to communicate those intangible qualities through images, shapes and color.
• Graphic designer collaborate with brand stakeholders to create assets like logos,
typography, color palettes and image libraries that represent a brand’s personality.
• They also need excellent communication, conceptual and creative skills, and a passion
for researching industries, organizations, trends and competitors.
5. By
Vishwaas Manohar
2. Marketing & advertising graphic design
Great marketing engages people based on the wants, needs, awareness and
satisfaction they have about a product, service or brand.
Few Examples of marketing graphic design
• Postcards, Brochures and flyers
• Posters, banners, Standy and billboards
• Email marketing templates
• Social media ads, banners and graphics
3. User interface graphic design
Few Examples of user interface graphic design
• Web page design
• Theme design (WordPress, Shopify, etc.)
• Game interfaces
• App design
UI designers must be team players backed by both serious graphic design skills and an excellent understanding
of UI/UX principles, responsive design and web development.
6. By
Vishwaas Manohar
4. Publication graphic design
Publications are long-form pieces that communicate with an audience
through public distribution
Few Examples of Publication graphic design
• Books
• Newspapers
• Magazines
• Catalogs
5. Packaging graphic design
Packaging design can also communicate directly to consumers, which makes it an extremely valuable
marketing tool
7. By
Vishwaas Manohar
6. Motion graphic design
Motion graphics can be found across all digital platforms, which has created
all sorts of new areas and opportunities.
Few Examples of Motion graphic design
• Animated logos
• Presentations
• Promotional videos
• Apps
7. Environmental graphic design
Environmental graphic design visually connects people to places to improve their overall
experience by making spaces more memorable, interesting, informative or easier to navigate.
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Vishwaas Manohar
8. Art and illustration for graphic design
Graphic art and illustration are not technically types of graphic design, so
much is created for commercial use within the context of graphic design
that you can’t talk about one without the others.
• T-shirt design
• Graphic patterns for textiles
• Motion graphics
• Stock images
• Graphic novels
• Websites
• Comic books
• Album art
• Book covers
• Info graphics
Few Examples of illustration graphic design
9. By
Vishwaas Manohar
By
Vishwaas Manohar
10 Basic Principles of Graphic Design
Graphic design plays a critical role in brand-building and at the same time, in showcasing your skill-sets.
Although branding and design are an inseparable experience, it’s important to understand the basic
fundamentals of graphic design before embarking on any new assignment.
• Balance
• Proximity
• Alignment
• Visual Hierarchy
• Repetition
• Contrast
• Colour
• Negative Space
• Typography
• Rules
10. By
Vishwaas Manohar
• Balance lends stability and structure to an overall design.
• There’s a weight behind each of our design elements
• it’s important to be familiar with the visual weight each
of those elements possesses
Balance
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Vishwaas Manohar
• Proximity helps in creating a relationship between similar
or related elements
• They should be visually connected by way of font, colour, size, etc.
Proximity
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Vishwaas Manohar
• Alignment plays a pivotal role in creating a seamless visual connection
• It gives an ordered appearance to images, shapes, and blocks of texts
by eliminating elements placed in a disheveled manner.
Alignment
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Vishwaas Manohar
• A hierarchy is formed when extra visual weight is given to the most important element
• The larger or bolder fonts to highlight the title
• By placing the key message higher than the other design elements; or adding focus to
larger, more detailed and more colorful visuals than those less relevant or smaller images
Visual Hierarchy
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Vishwaas Manohar
• Repetition is a fundamental design element, especially when it comes to branding
• It creates a rhythm and strengthens the overall design by tying together
• It consistent elements such as logo and color palette, making the brand or design
instantly recognizable to viewers.
Repetition
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Vishwaas Manohar
• when there is a difference between the two opposing design elements
• It creates a rhythm and strengthens the overall design by tying together
• It consistent elements such as logo and color palette, making the brand or design
instantly recognizable to viewers.
Contrast
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Vishwaas Manohar
• Color is an important design basic and it dictates the overall mood of a design.
• As a graphic designer, it’s always helpful to have a basic knowledge of colour theory
• gold & neutral shades evoke an overall feel of sophistication, bright colours signal
happiness, and blue creates a feeling of calmness.
Color
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Vishwaas Manohar
• We’ve discussed the importance of colors, images, and shapes, but what about the space that is left blank?
• which in simple words means the area between or around the elements
• If used creatively, negative space can help create a shape and highlight the important components of your design.
Negative Space
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Vishwaas Manohar
• Typography is one of the key pillars of design
• it speaks volumes about a brand or an artwork when executed stylistically or even customized
• ‘Type’ is all you need to showcase your design concept.
Typography
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• Who understands the foundations of design, then it’s time to break some of those rules
• It doesn’t mean, use pixelated images or an illegible font type.
• Whatever it is that you’re choosing to communicate, should not be compromised.
Rules
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Vishwaas Manohar
Photoshop (1988)
Pros
• Video editing is smooth.
• The crop tool is quite effective.
• Performance is highly improved.
Cons
• No perpetual license.
• The interface is crushing.
• Some tools lack progress bar visibility
GIMP (1996)
Pros
• The UI is bright and modern.
• Very easy to use.
• Comes with single windows usage.
Cons
• Have a few bugs.
• Struggles with Cintiq tablets in the initial stage.
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Vishwaas Manohar
Illustrator (1987)
Pros
• Touch-type tool is awesome.
• The Free Transform tool is very simple to use.
Cons
• The price is high.
Inkscape (2003)
Pros
• Absolutely free.
• Endless Filters.
• New effect tools as a bonus.
Cons
• Extremely slow.
23. By
Vishwaas Manohar
CorelDraw (1989) Pros
• Choose from perpetual license or subscription.
• The right-click gives awesome vectorization.
• Shaping docker gives maximum usage.
Cons
• No Mac version.
• Tools are hard to learn for newbies.
• Navigation is not easy.
• The freehand brush is hard to use.
Adobe Indesign (1999) Pros
• The combining of text and graphics becomes easy.
• The learning curve is very low, ideal for newbies.
• The features that come with InDesign are unbelievable.
Cons
• Limited tools for creating graphics.
• The graphics tools are not as powerful.
• The adjustment of photos is limited as this is not a photo-
editing software
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Vishwaas Manohar
Graphic Design trends
1. Responsive logos
2. Gradients
3. More depth (with semi-flat design)
4. Dashing duotones
5. Palettes & patterns inspired by the 80’s & 90’s
6. Movement: animations & GIFs
7. Bold typography
8. Custom graphic art and illustration
9. Authentic photography
10. Highly-detailed vintage
