3. ISM 15 oktober 2015
“We believe personal and consistent marketing communication through
channels results in a holistic brand experience and more sales.”
4.
5. Wat houdt je tegen?
0% 10% 20% 30% 40% 50% 60% 70%
Lack of appropriate tools/technologies
Internal process/marketing ops challenges
Available media options not optimized
No clear internal owner for the omnichannel effort
insufficient inhouse talent to support the initiatives
Lack of addressable data sources
Insufficient talent/support from our supply chain
Privaty, security and/or data governance concerns
Cost considerations
Lack of executive-level support
Don't understand the requirements/benefits
Prefer to wait for clear industry best practices
Nothing
Marketing
Content
Management
Waarom niet?
Winterberry Group