The document discusses RedPlum Lift, a social sharing platform that can boost responses to email, display, and mobile campaigns. It leverages personalized URLs (PURLs) and viral sharing to generate additional responses beyond the original campaign. Research shows social referrals have an 83% trust rate compared to 13% for corporate advertising. The RedPlum Lift platform identifies influential social media sharers and tracks the multi-generational impact of their sharing to measure ROI. Case studies demonstrate response lifts of 100-1500% for clients through this social sharing approach.