9. Figures
10,1 million Hyvers / 8,7 million Hyvers in Holland
6,4 billion pageviews per month
18,2% of total viewed web pages in Holland
8,7% of total internet time in Holland
60% of total viewed mobile pages in Holland
858.000 new photo’s per day
2,4 million scraps per day / 28 per second
Average age of 30 years old
18. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
19. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Social activation campaign
20. Results of the ACE Social research study – Hi Prank
ACE Social = measures the effectiveness of viral marketing campaigns within Hyves
Campaign appeal:
Hyvers rated the campaign as being easy to
understand, funny and distinct
The willingness to share was positively
influenced by the rating of the campaign and the
fact that the design and concept was in line with
the social network Hyves
Most important brand effects:
Rise in brand awareness and top of mind
awareness
Brand image is positively influenced by the
campaign, Hi is viewed as a more sympathetic
and appealing brand
Brand preferance is significantly higher for the
Hyvers who saw the campaign in relation to
people who never saw the campaign
21. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
22. Qualitative results of the Transavia branded hyve – up to now
Types of goals for 24/7 presence:
- Communication
- Service
- Brand experience
- Co-creation
- Promotion
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23. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
24. Brands on Hyves
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
5. Consumer insights (research)
25. Wat kunnen merken met Hyves?
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
5. Consumer insights (research)
6. Recruiting new employees
26. Wat kunnen merken met Hyves?
WHAT CAN BRANDS DO ON HYVES?
1. Traffic to their own website(s)
2. Viral marketing campaign
3. 24/7 presence (branded hyve/brand page)
4. PR (research)
5. Consumer insights (research)
6. Recruiting new employees
7. Add-ons for their own website(s) Hyves Connect
28. Tips & Tricks
Tips:
Is the chosen strategy and/or content:
- authentic and entertaining?
- able to be shared?
- relevant for the target group?
- in line with the established brand values/goals?
- easy to use?
Tricks:
Personalize your message
Make sure that all activity can be measured
Create brand ambassadors
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