ROI Marketing For Your Business: Using your website to drive top-line growth
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Presentation to the Sales & Marketing Society of the Mid-South on 2/18/09.
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ROI Marketing For Your Business: Using your website to drive top-line growth
- 6. China will soon become the #1 English speaking country in the world
- 7. If you’re one in a Million in China…. There are 1,300 others just like you
- 14. The number of internet devices in 1984 was 1,000
- 15. The number of internet devices in 1992 was 1,000,000
- 16. The number of internet devices in 2008 was 1,000,000,000
- 22. 67 babies were born in the US • 274 babies were born in China • 395 babies were born in India • And 694,000 songs were downloaded illegally •
- 23. The Internet has changed our lives by altering the way that we communicate • 1 out of 8 couples married last year in the U.S. met online • A recent study showed that 49% of online American use search engines in a typical day. • Internet has surpassed all other media except television as the outlet for news
- 25. • 13,500 radio staZons (4,400 in 1960) • 17,300 magazines (8,400 in 1960) • 82.4 TV channels (5.7 in 1960) • Then there’s the Web: Millions of sites Billions of pages
- 26. Consumers are not listening any more interrupZve markeZng has seen its day
- 28. You have to reach more people, in less Zme, when they aren’t paying a_enZon
- 29. Your website is the key Don’t just try to reach them; make them find you
- 31. Internet marke;ng is the answer Unique benefits: Highly targeted • Unparalleled metrics & conversion tracking • Low cost of entry • Unmatched reach • Individualized & InteracZve •
- 33. Search Engine OpZmizaZon • Social Media MarkeZng (Viral) • Opt‐in Email markeZng • Link Building • Online PR •
- 34. Pay Per Click (PPC) Search AdverZsing • Affiliate/Partnering Program • Text & Popup Ads • Banner ads • Email adverZsing •
- 40. • Create custom pages for every major topic • Use headlines and copy that closely reflect how users search for topics • Use key terms repeatedly in content • Link these pages to other relevant pages on your site • Get links to these pages from outside sources whenever possible
- 46. • Brands • Customers • Employees • Stakeholders • PEOPLE
- 47. You have to be PRESENT You have to be LISTENING
- 54. If you start later, you will invest more and get less
- 55. You can do it yourself – Basic SEO – Blogs – Link Building – Email Campaigns – Social Media
Notes de l'éditeur
- <number>
- THAT’S THE WHOLE YEAR!!!! <number>
- <number>
- The number of Internet Devices has multiplied exponentially<number>
- The number of Internet Devices has multiplied exponentially<number>
- The number of Internet Devices has multiplied exponentially<number>
- <number>
- Exabyte is a million terabytes<number>
- NTT JAPAN has successfully tested a cable that pushed 14 trillion bits per second down a single strand of fiberThose numbers are TRIPLING every 6 months and are expected to do so for the next 20 YEARS<number>
- The number of Internet Devices has multiplied exponentially<number>
- During the time I’ve been blathering on so far<number>
- That is up from 33% in 2002.<number>
- <number>
- Consumers have changed. The way that we reach them has to change.How do you reach them? You have to engage your audience. The web is perfect: it is all about soliciting and eliciting responses <number>
- Consumers have changed. The way that we reach them has to change.So How do you reach them? You have to engage your audience. The web is perfect: it is all about soliciting and eliciting responses <number>
- Especially in a recession, you have to do these things with less marketing dollars! Internet Marketing is the answer! <number>
- People are searching for you online, I guarantee it! If you can make them find you and not a competitor, then you’ve done your job<number>
- Not just traffic- QUALIFIED traffic, the true potentials <number>
- YOU have two options: Web Marketing and Web Advertising<number>
- Advertising on the web is still …… well, advertisingMarketing on the web is about RAPPORT building. Engagement. Branding. All the things that make marketing fun! <number>
- First and Foremost! Be where the people are looking! <number>
- Content is KING!Focus on LINK BUILDING, only slide!<number>
- <number>
- <number>
- The TOOLS ARE FREEYOUR INVESTMENT IS TIMEHOW DO YOU MEASURE IT?<number>
- How do we get consumers or businesses to pay attention? ENGAGEMENT <number>
- Google Maps is Free, Intuitive, and AMAZINGAnalytics and Trends are two tools that you need to be using if you’re not already. <number>
- Of course- if you don’t have TIME then you can always call the pros! <number>
- Of course- if you don’t have TIME then you can always call the pros! <number>