Research supporting ideas

Val Bello
Val BelloInstructor of Communication and Media Arts à Genesee Community College
Supporting your ideas
SPE 108
Research methods
• Librarians: do not be shy about asking for help
• The catalogue: listing of all library resources,
availability
• Periodical databases : locate magazine and
journal articles
• Reference works: encyclopedias,
yearbooks/almanacs, quotation books,
biographical aids
Internet research
• Search engines : Google, Yahoo,
Bing. The Search Engine List:
http://www.thesearchenginelist.com/
• Virtual libraries : Internet Public
Library (ill.org)
• Government resources :
USA.gov,
Statistical Abstract
(http://www.census.gov/prod/www/s
tatistical_abstract.html
World Factbook
(https://www.cia.gov/library/publicati
ons/the-world-factbook/)
Evaluating Internet
documents

• Authorship: it is BEST to use an article you can verify
the authorship of. Is the author qualified? Is the author
an expert? How might you find this out??
• Sponsorship: most websites are published by
groups, not individual authors. As a result, you must
judge whether the sponsoring organization is impartial
enough to cite in your speech. Credibility.
• Recency: how old is the article? You can looks for a
copyright date, publication date, or date of last
revision on a website to find out when it was last
updated.
Using examples
• Examples help clarify your statements, give
listeners specific details to latch on to, vivid
examples have an impact on listeners.
• Brief examples: specific instances, used to
illustrate a point
• Extended examples: narratives,
anecdotes. Usually detailed and dramatic,
they draw listeners into the speech.
Using examples
• Hypothetical examples : describes an
imaginary situation. Can be very effective.
Speaker creates a realistic scenario, relates it
directly to the audience, and gets them involved
in the speech. Best to follow up hypothetical
scenarios with factual evidence.
• Examples can reinforce and personalize the ideas
you are presenting. Make examples detailed and
vivid, and practice your delivery to maximize
impact
Statistics
• Often cited to clarify or
strengthen a speaker's points.
• Can show the magnitude or
seriousness of an issue.
• Statistics can be easily
manipulated and distorted.
• Make sure you are using good
research. Are the stats
representative? Are they from a
reliable source? How did the
source come up with their data?
Tips for using
statistics
• Use stats to quantify your ideas (give numerical precision)
• Use stats sparingly. Overusing numerical data won't
resonate with listeners. Use stats to make your point.
• Always identify then source of your stats. No source = no
credibility
• Explain what the stats mean. Don't expect the audience to
draw their own conclusions.
• Charts can visually clarify statistical trends and comparisons
Testimony
• Quotes or paraphrases to
support a point
• Expert testimony: when
the source is a credible,
recognized expert in their
chosen field
• Peer testimony: testimony
from ordinary people with
firsthand experience, or
insight on a topic
Testimony
• Quoting: testimony presented word for word
• Paraphrase: summarizing a source's
remarks
• Be sure to quote or paraphrase accurately,
only use testimony from qualified, unbiased
sources, and always identify the people you
quote/paraphrase.
Citing sources orally
• Careful listeners are skeptical, they will want
to know the source of your information
• No standard format/wording
• They key is to tell your audience enough
information so they think your research is
credible. Examples: page 160.
1 sur 11

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Research supporting ideas

  • 2. Research methods • Librarians: do not be shy about asking for help • The catalogue: listing of all library resources, availability • Periodical databases : locate magazine and journal articles • Reference works: encyclopedias, yearbooks/almanacs, quotation books, biographical aids
  • 3. Internet research • Search engines : Google, Yahoo, Bing. The Search Engine List: http://www.thesearchenginelist.com/ • Virtual libraries : Internet Public Library (ill.org) • Government resources : USA.gov, Statistical Abstract (http://www.census.gov/prod/www/s tatistical_abstract.html World Factbook (https://www.cia.gov/library/publicati ons/the-world-factbook/)
  • 4. Evaluating Internet documents • Authorship: it is BEST to use an article you can verify the authorship of. Is the author qualified? Is the author an expert? How might you find this out?? • Sponsorship: most websites are published by groups, not individual authors. As a result, you must judge whether the sponsoring organization is impartial enough to cite in your speech. Credibility. • Recency: how old is the article? You can looks for a copyright date, publication date, or date of last revision on a website to find out when it was last updated.
  • 5. Using examples • Examples help clarify your statements, give listeners specific details to latch on to, vivid examples have an impact on listeners. • Brief examples: specific instances, used to illustrate a point • Extended examples: narratives, anecdotes. Usually detailed and dramatic, they draw listeners into the speech.
  • 6. Using examples • Hypothetical examples : describes an imaginary situation. Can be very effective. Speaker creates a realistic scenario, relates it directly to the audience, and gets them involved in the speech. Best to follow up hypothetical scenarios with factual evidence. • Examples can reinforce and personalize the ideas you are presenting. Make examples detailed and vivid, and practice your delivery to maximize impact
  • 7. Statistics • Often cited to clarify or strengthen a speaker's points. • Can show the magnitude or seriousness of an issue. • Statistics can be easily manipulated and distorted. • Make sure you are using good research. Are the stats representative? Are they from a reliable source? How did the source come up with their data?
  • 8. Tips for using statistics • Use stats to quantify your ideas (give numerical precision) • Use stats sparingly. Overusing numerical data won't resonate with listeners. Use stats to make your point. • Always identify then source of your stats. No source = no credibility • Explain what the stats mean. Don't expect the audience to draw their own conclusions. • Charts can visually clarify statistical trends and comparisons
  • 9. Testimony • Quotes or paraphrases to support a point • Expert testimony: when the source is a credible, recognized expert in their chosen field • Peer testimony: testimony from ordinary people with firsthand experience, or insight on a topic
  • 10. Testimony • Quoting: testimony presented word for word • Paraphrase: summarizing a source's remarks • Be sure to quote or paraphrase accurately, only use testimony from qualified, unbiased sources, and always identify the people you quote/paraphrase.
  • 11. Citing sources orally • Careful listeners are skeptical, they will want to know the source of your information • No standard format/wording • They key is to tell your audience enough information so they think your research is credible. Examples: page 160.