A iPhone and later an Android app for places of interest developed for Georgian and Ukrainian market

2. • 70,000+ iPhone users in Georgia as of 2012 (100% more than
in 2011)
• 70% of users are located in Tbilisi
• Number of people using mobile internet has grown by 80%
from 2010 to 2011, showing that more and more consumers
buy 3G enabled devices
• Traffic generated by 3G internet tripled from 2010 to 2011,
depicting the ever decreasing tariffs on the service
• 5,500+ restaurants, bars and cafes registered in Georgia, with
50% located in or near Tbilisi

3. List of Places available in
the city
Current Offer indicator
Main page of a Place
Interactive buttons
Offer availability
indicator
Ability to pin the
location to a map

4. Place location pinned to
map
Offer main page
Offer main page
continued: additional
relevant information
Offer availability
hours
Offer duration
Main description

5. Separate list of offers from
bookmarked Places
Keyword search
Additional exposure for
the Place
Home page
advertisement
Placement in
Today’s Offers

6. We provide access to our Information Management Platform through which you, yourself will be able
to upload and update relevant information. Supplied data will be instantly available on Place2b app.
No more e-mails, phone calls and ineffective communication!

7. Subscription fees:
1 month - $30
3 months - $78: save $12 (13%)
6 months – $140: save $40 (22%)
12 months - $240: save $120 (33%)
Special offer until May 1: 12 months - $180
Home page
advertisement
5 spots only, each
$120 per month
Pessimistic Forecast:
• 300 companies by the end of one year
• Subscription as the only revenue stream
• $6000 income per month at the end of
the year

8. • Splash screen: main partner’s logo displayed together with ours
• Premium search: objects displayed on top of the search list
• Premium listing: objects displayed on top of the categories list
• Geo-fenced PUSH notifications: info delivered to app users in vicinity
of premium place
• Mobile commerce: purchase of offers/products directly from phone
• Android platform expansion: thrice the user base
• Indoor 360 modeling: interactive 360 model of a premium place
• Web advertisement: advertisement through place2b.ge

9. Upon visiting a foreign city, every tourist who has a smartphone
searches for that particular city’s guide
Our app uses the following keywords for Apple’s App Store to
attract potential users: place2b, tbilisi, restaurant, night, event,
offer, music, cinema, georgia, bar, pub, gallery, travel, shop,
guide
It is worth mentioning that searching for most combinations of
these keywords with ‘tbilisi’ (e.g. tbilisi night life) yields only our
app as a result, as there are no other applications of this type
neither for Tbilisi, nor for Georgia

10. • Screening of advertisements in Rustaveli & Amirani cinemas
• Publishing three animated 17 second shorts to Facebook &
Youtube
• Enabling direct app downloads from Facebook Mobile via
Mobile App Install Ads technology
• Providing 10% discount on all Bose products to first 100
downloaders of the app
• Distributing promotional material through our partners, such
as major hotels and venues of the city

11. The future is mobile. A smartphone is the only piece of
technology constantly with its owner, 24/7
Hence, users check their phones for updates much more
frequently as opposed to other sources
Moreover, the app will always be free for download thus
bypassing constraints imposed by paid apps
Business categories that we target very often have various
events and offers that they want to communicate to their
customers
Place2b gives you the opportunity to advertise through a unique
marketing channel and reach out to premium iPhone users

12. • PUSH Notifications – communication of updates through
notifications
• Mobile Commerce – purchase of offers and other products
from smartphone
• Location Based Offers – when in vicinity of a Place with active
Event or Offer, app users get automatically notified
• Augmented Reality – computer generated overlay for the
physical world
• Android Platform – expansion to 140,000+ user base system

13. JSC Place2b
Tel: 599 17 78 87
E-mail: support@place2b.ge
Web: www.place2b.ge/mgmt