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Online Ad Exchange Platform

Technologie Business

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About TradeAds.eu ,[object Object],[object Object],[object Object]

Bidding process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords, Edelman et. al, 2006

Bidding process (example) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing the winning ad ,[object Object],[object Object],[object Object],[object Object],[object Object]

Choosing the winning ad Advertiser Uploads creative in TradeAds Available pool of creatives Ad call is generated from the website. Geographical targeting, frequency capping Demographic targeting, campaign optimization Eligible creatives enter the auction Highest paying creative is served. Inappropriate creative is blocked. Back Office Team Advertiser Publisher. Targeting Process Bidding Process

3 steps to implement a campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Advertiser

Optimizing a campaign ,[object Object],[object Object],[object Object],Advertiser ,[object Object],[object Object]

Advantages of dynamic pricing Quantity Price 1 2 3 4 5 6 = ad impression Advertiser € 1.12 eCPM € 0.5 eCPM € 0.9 eCPM € 3.5 eCPM € 2.95 eCPM € 3.32 eCPM € 2.2 eCPM € 1.55 eCPM € 4.25 eCPM € 5.8 eCPM In previous model you were never buying with this price In previous model other advertiser was getting this valuable inventory You are still paying on average less than your desired price

4 steps to start making money ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Publisher

Track your income ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Publisher

Advertisers – why TradeAds ,[object Object],[object Object],[object Object],[object Object]

Publishers – why TradeAds ,[object Object],[object Object],[object Object]

Portfolio ,[object Object],[object Object]

Contact TradeAds ,[object Object],[object Object],[object Object],[object Object],[object Object]

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www.tradeads.eu

1. TradeAds.eu online ad exchange

7. Choosing the winning ad Advertiser Uploads creative in TradeAds Available pool of creatives Ad call is generated from the website. Geographical targeting, frequency capping Demographic targeting, campaign optimization Eligible creatives enter the auction Highest paying creative is served. Inappropriate creative is blocked. Back Office Team Advertiser Publisher. Targeting Process Bidding Process

10. Advantages of dynamic pricing Quantity Price 1 2 3 4 5 6 = ad impression Advertiser € 1.12 eCPM € 0.5 eCPM € 0.9 eCPM € 3.5 eCPM € 2.95 eCPM € 3.32 eCPM € 2.2 eCPM € 1.55 eCPM € 4.25 eCPM € 5.8 eCPM In previous model you were never buying with this price In previous model other advertiser was getting this valuable inventory You are still paying on average less than your desired price

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