1. LANCÔME AD
Valerie Vita

3. OVERALL
COMPOSITION
Product- Lancôme Foundation
General Mood- fresh and clear, natural look
People- Julia Roberts
Slogan- “Skin Perfection”
Logo- LancÔme – Now, Aura is our science.
Colors- bright, shades of pink, nude
Typeface- There is a lot of it, the main focus is toward
the slogan and the name of the foundation

4. AUTHORSHIP
• The text on the actual as is capitalized and black in
color be visible on top of the picture
• It’s similar to other beauty ads because it shows the
product on the page and uses celebrities (Julia
Roberts)
• Most likely used Photoshop to enhance the picture
• The scientists behind the research of the product
wanted to highlight on the ad the point that it has been
perfected over the years.

5. FORMAT
• The message is directed towards all ages of woman
looking for smooth and fresh complexion.
• The story isn’t told visually it is told on the side of the
ad: “10 years of research and 7 international patents
helped create the ultimate 3D complexion.
• Emotional appeal – Makes you trust the company and
want to enter their contest explained on the side of the
ad to receive a free sample

6. AUDIENCE
• The text tells us the product creates a beautiful
complexion and a fresh feeling.
• We don’t believe that our self image isn’t good enough,
that society is constantly judging.
• By having the ad, it’s saying you can be more beautiful
and you won’t be scrutinized by everyone, but in reality
everyone is always going to judge you.

7. NEEDS
• Physical Attractiveness- The want to please people; the
people you are trying to please only see the image you
are portraying not the real you.
• Fear- Not having to worry about your imperfections
because the makeup covers it up.
• Feeling good- Accepted by other human beings.
• Belong to a group
• To have status- By using this makeup you believe in
your mind you fit in.