A primer on M2M applications in India

1. M2M Applications in the newly evolving 3G Market in India
Overview
3G Services have been recently launched in India, this whitepaper discusses whether 3G would act as a
catalyst for growth of M2M applications. Value Insights India undertook a study in which it tried to
evaluate the next age M2M (Machine to Machine) applications which would ride the 3G wave. As part of
this study Value Insights India did considerable secondary research and spoke to industry experts to
understand what would be the nature of M2M applications which would really take off due to the
advent of 3G Services.
Defining M2M Applications Market
Every object with an embedded mobile SIM card, excluding mobile phones, is included in the M2M
(Machine to Machine) connectivity market.
M2M Applications find uses in different industry verticals
 Energy (Integration of energy management systems with remote energy assets): Wireless
connectivity for solar power installations, monitoring residential wind turbines, reducing hotels
& Streetlights energy consumption.
 Fleet/Transportation Management: GPS Management on Cars, Connecting Refrigerated Trucks,
emergency response vehicles, maritime connectivity, Traffic IP Cameras to provide live feed of
traffic movement using Wireless 3G connectivity, Lowering Streetlight Power Consumption using
smart M2M sensor technology
 Medical : Medical Professionals can collect& access patient data remotely, Better Management
of Medical Emergencies, Remote Management of Medical Devices
 Building Automation: Monitoring the cooking oil in restaurants (Special sensors monitor cooking
oil and alert the restaurant manager when it is time to fill or replace the current batch of
cooking oil), Car Parking Management (Monitoring and communicating data between multiple
parking garage systems), Wind Turbine Management (Monitoring the health of the wind
turbines),Remote Building Management (managing the diverse building systems involved in
proper temperature, air quality and energy management) and Monitoring lube levels of
automobile quick lube stations
 Retail : Wireless Backup Solutions of Retail Stores, Remote updation of messages on digital
restaurant signage, wireless ATM connectivity, seamless ticketing at Theme Parks
 Data Center: Worldwide access to remote test lab equipment, Replacing outdated console
management solution in financial data centers, Parallel connectivity during network outages,
Replacing outdated console management solution in financial data centers
Source: Digi International

2. Global M2M Applications Market
Globally the M2M and embedded devices market would reach $18.9 Bn by 2014. Automobile &
Transporation sector would be the major M2M market segments. Other Segments with high growth
potential include Mobile Connected Buildings and Utility Metering. While the market for Mobile
Connected Buildings is driven by security needs, the Utility Metering demands is driven by regulatory
initiatives in Europe and economic stimulus funds in the United States.
In India the offtake of the M2M is at a very nascent stage, however the future is bright as advanced
technologies such as unified communications and video surveillance will be integrated in the M2M
applications. Rural M2M applications around Irrigation, water table monitoring, meteorological updates
and real-time cooperative market updates would grow at a faster rate. In the urban areas applications
around consumer convenience in daily life products would emerge as the critical driver for advent of
M2M applications.
Value Insights India after extensive debate with the experts feel that 3G would have a significant impact
on the growth of M2M applications as the user experience would improve with these applications, this
would lead to rapid adoption of mission critical applications in M2M (healthcare, remote monitoring of
key devices, networks) in the consumers & enterprises.
This papers reflects the understanding of Value Insights India based on these discussions, Value Insights is representing the opinions of the experts and takes no
responsibility for actions taken by organizations based on the content of this whitepaper