39. Folksonomy: Definition
❖ Folksonomy is the result of personal free
tagging of pages and objects for one's own
retrieval
❖ The tagging is usually done in a social
environment (shared and open to others)
❖ The act of tagging is done by the person
consuming the information
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40. Folksonomy: Value
The value in this external tagging is derived
from people using their own vocabulary
and adding explicit meaning, which may
meaning
come from inferred understanding of the
information/object.
People are not so much categorizing, as
providing a means to connect items
(placing hooks) to provide their meaning in
their own understanding.
InfoCloud Solutions, Inc. - 2009
41. Every person is an
expert in their own
vocabulary (tags)
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42. Every Tag is Sacred
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44. Dual Folksonomy Triad
Object Interest Identity
Culture Vocabulary
Definition
Terminology
Community Metadata
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45. Folksonomy
vs.
Taxonomy
InfoCloud Solutions, Inc. - 2009
46. The Value of Tagging
for Business
InfoCloud Solutions, Inc. - 2009
47. Tagging: Definition
❖ Simple data/metadata externally applied to
an object
❖ Used for sorting
❖ A hook for aggregating
❖ Provides identifier and/or description
❖ Personal markers
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48. Taxonomy vs. Folksonomy
Business Employee
Taxonomy Object Folksonomy
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50. 70% of Folksonomy tag
terms not in Taxonomy
J. Trant regarding Steve.museum
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51. Terms Around an Object
Taxonomy Folksonomy
- Ball (89)
- Ball - Circle (63)
- Sphere - Blue (23)
- Blue - Orb (11)
- #A6437 - Sphere (6)
- Gradient (3)
- ToBuy (3)
- Darkblue (2)
- Round (2)
- … 26 more
InfoCloud Solutions, Inc. - 2009
52. Part #A6473 Terms
Distribution of Terms
Validate A6473
taxonomy 90.0
or add to
taxonomy Value in
Interest
Synonyms &
67.5 & watch
Unique views
45.0
22.5
0
InfoCloud Solutions, Inc. - 2009
53. Part #A6473 Terms
Distribution of Terms
Azure
Validate A6473
taxonomy 90.0
or add to
taxonomy Interest
67.5 & watch
45.0
22.5
0
InfoCloud Solutions, Inc. - 2009
54. Business Tensions
Naming control People’s vocabulary
Sample groups Every perspective
In-house Outside service
$$$ w/ value $ w/ unknown value
Consistent Emergent
InfoCloud Solutions, Inc. - 2009
78. IBM/Lotus Dogear
❖ Advantages
❖ Part of full social software solution or can
be stand alone
❖ Integrated tagging across Lotus
Connections applications
❖ Easily ties in to LDAP/ActiveDirectory
❖ Disadvantages
❖ Tagging is does not provide multi-word tag
terms (Las Vegas is LasVegas, etc.)
InfoCloud Solutions, Inc. - 2009
81. Connectbeam
❖ Advantages
❖ Full integration with enterprise intranet
search (Google, Fast, etc.)
❖ Ties into LDAP/Active Directory
❖ Plug-in to SharePoint
❖ Disadvantages
❖ No facets
InfoCloud Solutions, Inc. - 2009
85. Knowledge Plaza
❖ Advantages
❖ Facets
❖ Search through group member’s eyes
❖ Package results and easily share
❖ Disadvantages
❖ Not easily integrated into enterprise
intranet search
InfoCloud Solutions, Inc. - 2009