1.
The Self Organizing Mobile Emo-Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration Days 2008

2.
Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales Reddion HP Freelancer yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT

3.
Agenda <ul><li>Evolution </li></ul><ul><ul><li>Globalization </li></ul></ul><ul><ul><li>Economic </li></ul></ul><ul><ul><li>ICT </li></ul></ul><ul><ul><li>Internet -> Mobile </li></ul></ul><ul><li>Mobile Ecosystem </li></ul><ul><li>Mobile Consumer Segments </li></ul><ul><li>Mobile Growth Areas </li></ul><ul><li>Future : A New Concept </li></ul>

4.
Evolution

5.
<ul><li>“ Every futurist who </li></ul><ul><li>is worth his salt is </li></ul><ul><li>a historian” </li></ul><ul><li>(Kevin Kelly) </li></ul>

6.
<ul><li>Globalization and Power </li></ul><ul><li>Church (< 1500) </li></ul><ul><li>Nation (1500-1800) </li></ul><ul><li>Multinationals (1800-2000) </li></ul><ul><li>Individual + social network (> 2000) </li></ul><ul><li>Smart Mobs / Peer Production / DIY / FabLabs </li></ul>

7.
The Self Organizing Universe

8.
Economic Evolution & Consumer Drivers <ul><li>Agriculture : Availability </li></ul><ul><li>Industrial : Price </li></ul><ul><li>Services : Quality </li></ul><ul><li>Digital + Bio : Authenticity </li></ul>

9.
ICT Evolution <ul><li>1970 – 1980: Connecting Computers </li></ul><ul><li>1980 – 1990: Connecting Networks </li></ul><ul><li>1990 – 2000: Connecting Documents </li></ul><ul><li>2000 – now: Connecting People & Data </li></ul>

10.
Web Evolution <ul><li>Web 1.0 : File system </li></ul><ul><li>Web 2.0 : Social </li></ul><ul><li>Web 3.0 : Database </li></ul>

11.
Metaverse Augmentation Simulation Personal External

12.
<ul><li>Make </li></ul><ul><li>The </li></ul><ul><li>Invisible </li></ul><ul><li>Visible </li></ul>

13.
<ul><li>Our Future </li></ul><ul><li>= </li></ul><ul><li>Mobile Web </li></ul><ul><li>7 th Mass Medium </li></ul>

14.
Mobile Ecosystem

15.
Mobile Internet = Booming <ul><li>Networks </li></ul><ul><ul><li>WiMax, DVB-H, HSDPA, LTE/4G, P2P </li></ul></ul><ul><li>Handsets </li></ul><ul><ul><li>N95/N96, iPhone, Polymer Vision, nanotech </li></ul></ul><ul><li>OS </li></ul><ul><ul><li>Android, OSX, Symbian, Windows Mobile </li></ul></ul><ul><li>Applications </li></ul><ul><ul><li>JoikuSpot, Qik, Seesmic, Talkonaut, TrackR, </li></ul></ul><ul><ul><li>LinkedIn, G-Gears, AR/RFID/QR codes, Twitter </li></ul></ul><ul><ul><li>Mofuse, Napster, JotYou, YouTube, Hyves </li></ul></ul>

16.
Mobile Internet = Booming (2) <ul><li>Content </li></ul><ul><ul><li>Maps/Earth/Nokia Maps, TV, video </li></ul></ul><ul><ul><li>movels, 3D images </li></ul></ul><ul><li>Payment Solutions </li></ul><ul><ul><li>P2P (RaboMobiel), NFC, Payter, PayPerPhone </li></ul></ul><ul><ul><li>premium SMS, WAP billing </li></ul></ul><ul><li>Flat-fee Pricing </li></ul><ul><li>Open Mobile Internet </li></ul><ul><li>Mobile = Lifestyle & Hot </li></ul>

17.
Mobile Consumer Segments

18.
Rational Aspirational Low Involvement High Involvement ACHIEVE &quot;achieving together&quot;: serious business devices, E Series EXPLORE &quot;sharing discovery&quot;: early adopters, N Series LIVE &quot;inspiring self - expression“: phone as an extension to personality CONNECT &quot;progressive simplicity&quot;: balancing style with end - user benefits like battery life Source Nokia

19.
Rational Aspirational Low Involvement High Involvement ACHIEVE &quot;achieving together&quot;: serious business devices, E Series EXPLORE &quot;sharing discovery&quot;: early adopters, N Series LIVE &quot;inspiring self - expression“: phone as an extension to personality CONNECT &quot;progressive simplicity&quot;: balancing style with end - user benefits like battery life Source Nokia Safety, Security Speed, Efficiency Curious, Experiences Ego, Design

20.
Mobile Growth Areas

21.
Physical Virtual Social/Connected Commercial Live Web

22.
Physical Virtual Social/Connected Commercial Social Web

23.
Physical Virtual Social/Connected Commercial Geo Web

24.
The Mobile Future ? A Suggestion

25.
Where’s It At ? Where are the positive vibes right now ?

27.
Thank YOU ! www.mobilemonday.nl [email_address] www.twitter.com/vangeest