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The Self Organizing Mobile Emo-Universe

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Yuri van Geest
Yuri van Geest

The evolution of globalisation, economic value, IT, internet and mobile internet. Tipping point for mobile internet explained in new examples and trends in networks, hardware, applications, content and payment solutions. Focus on a new mobile internet concept called Emomapping, visualization of real-time emotions on maps for mobile

BusinessTechnologie
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The Self Organizing Mobile Emo-Universe How Mobile Phones Transform Authenticity Yuri van Geest – SpinAwards Inspiration Days 2008
Cross digimedia Yuri van Geest Mobile Monday Amsterdam (MoMo) Innovation Emerce Marketing Sales Reddion HP Freelancer yuri.typepad.com Mediakabel/ManyCast Nuon Marketingfacts Erasmus Univ. MIT
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evolution
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Self Organizing Universe
Economic Evolution & Consumer Drivers ,[object Object],[object Object],[object Object],[object Object]
ICT Evolution ,[object Object],[object Object],[object Object],[object Object]
Web Evolution ,[object Object],[object Object],[object Object]
Metaverse Augmentation Simulation Personal External
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Mobile Ecosystem
Mobile Internet = Booming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Internet = Booming (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Consumer Segments
Rational Aspirational Low Involvement High Involvement ACHIEVE "achieving together": serious business devices, E Series EXPLORE "sharing discovery": early adopters, N Series LIVE "inspiring self - expression“: phone as an extension to personality CONNECT "progressive simplicity": balancing style with end - user benefits like battery life Source Nokia
Rational Aspirational Low Involvement High Involvement ACHIEVE "achieving together": serious business devices, E Series EXPLORE "sharing discovery": early adopters, N Series LIVE "inspiring self - expression“: phone as an extension to personality CONNECT "progressive simplicity": balancing style with end - user benefits like battery life Source Nokia Safety, Security Speed, Efficiency Curious, Experiences Ego, Design
Mobile Growth Areas
Physical Virtual Social/Connected Commercial Live Web
Physical Virtual Social/Connected Commercial Social Web
Physical Virtual Social/Connected Commercial Geo Web
The Mobile Future ? A Suggestion
Where’s It At ? Where are the positive vibes right now ?
 
Thank YOU ! www.mobilemonday.nl [email_address] www.twitter.com/vangeest

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