Website Redesign and CMS Migrations: Best Practices and Horror Stories. Presented by Amanda Charney, Ben Forstag and Ray van Hilst at the Association Media Publishing 2013 Annual Meeting
3. Content Leaders
• Amanda Charney
– Director of Publications
– International Association of Amusement Parks &
Attractions
• Ben Forstag
– Senior Director of Communications
– American Telemedicine Association
• Ray van Hilst
– Director, Client Strategy and Marketing
– Vanguard Technology Corporation
7. Industry Council
americantelemed.org
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Leadership
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Council
Individual
Members
Global Partners
Donors
8.
9.
10.
11. What Are You Aiming For?
• Define the website’s
mission
• What does success look
like?
• Cosmetic or strategic
change?
• Market changes
• Out of date technology
22. Jennifer Fine
OB/GYN
Rural Practice
38 years Old
Clinician/Early Explorer
Oscar Jones
EVP Operations and Services
Medical Center
50 Years Old
Administration/Resource Researcher
Alex Mota
VP Information Systems and
Technology
Medical Institution
45 years old
IT Infrastructure/Implementer
Academic/Shaper
Leslie Martin
Assistant Professor
University Medical School
52 Years Old
24. Industry Council
americantelemed.org
Home Page
Practice
Telemedicine
Learn about
Telemedicine
Get Involved About ATA
American Telemedicine Association Sitemap
Version 1.1 - Draft
Updated 9 August 2012
Member Login
Search
My Profile
Terms Privacy
Contact Us
Sitemap
News Feed Social Feeds
Social Media/Sharing
Feature
Area
What is
Telmedicine?
Telemedicine
FAQs
Telmedicine
Forms
Standards Telemedicine in
the News Connect
Contact
ATA Leadership
Join ATA
Membership Form
International
Partners
Contact ASA
Join Member Directory
Featured Event
Homepage Content
Who is ATA?
Careers
Conversion Points:
- Join
- Resources for
- HUB
- Product & Service Directory
Featured Case
Study
ATA Standards &
Guidelines
Guidelines from
Other
Organizations
Telemedicine
Statistics
Public Policy &
Advocacy
Technical
Standards
Industry News
Standards
Working Groups
Telemedicine Case
Studies
The HUB
Special Interest
Groups (SIGs)
Sponsorship &
Advertising
Telemedicine
Education
ATA Meetings
Webinars
Online Education
ATA Marketwatch
Nomenclature
Product & Service
Directory
Training Program
Accreditation
Telemedicine
Resource Centers
ATA MarketPlace
Telemedicine News
ATA Journals
ATA News
Press Release
Archives
ATA Media
Sources
ATA Blog
Member Directory
Policy Issues
State Telemedicine
Policy
Policy Resources
Policy A Teams
Policy White
Papers
Policy Wiki
Telemedicine
Awards
ATA Employment
Center
Join ATA
Ads and Promo:
- Sponsors/Sustaining Circle
- Liability Insurance
- Homepage Advertising
- House Promo Spots
Leadership
Institutional
Members
Industry Members
President's
Council
Individual
Members
Global Partners
Donors
25.
26.
27.
28. • Launching an AMS and
CMS at the same time
• Having other systems to
move
• New sections need new
content
29. • AMS Upgrade plus new
systems
• More content than
expected to migrate
• Launching at a
conference
30. • Responsive web design
• Changing strategy
• Scope creep
• Delayed approvals
• CMS Training
31.
32. ATA Success
• Significantly increased site traffic
– Higher membership and conference participation
• More visibility for ATA events and education
• Engaging mobile audience
• Increase advertising revenue
• Content and navigation driven by user needs, not
politics
• Seamless, user friendly experience across all web
platforms
33. IAAPA Success
• Increased advertising sales
• Direct access to international portals
• Navigation driven by member needs
• Better promotion of key programs/events
• Protected key content behind member login
• Expo focus delivered through mini-sites
35. Have more questions? Reach out!
• Amanda Charney, IAAPA
acharney@iaapa.org
703.836.4800
• Ben Forstag, ATA
bforstag@americantelemed.org
202.223.3333
• Ray van Hilst, Vanguard Technology
rvanhilst@vtcus.com
703.439.1990
www.vtcus.com/amp
Notes de l'éditeur
Introductions
Expectations –Everyone is busy, use opportunities to create sell-in of the project (and get buy-in)User Experience – acronymsFunctionality – define needs and do your requirements analysis early. Better to spend time on it now than be surprised later (or spend more money)Getting to know the team – both client and vendor, set some standards/procedures; who are the decision makers and influencersDesign for Associations - Before and After
Everyone’s part is importantConsider all aspects of the project (strategy, technical, etc.)
PM StaffingClient A – hired a dedicated internal PM (contractor). Project stayed pretty much on tasks and had clear internal feedback.Client A.2 – Allocate to someone’s job (dedicate and recognize time commitment, take other pieces off of plate)Client B – hired an external PM to coordinate and manage deadlines, but there was no internal PM to own project and push decisionsClient C – internal PM was only the check writer. Agency had to push and build consensus decisions without a clear owner.Cross Functional Teams:Client A – created an internal team to review project specs and development. This team was the first to review each step and provide feedback. Made sell-in to other groups much easier.
Changing Roles – given the timeline, it might/probably is going to happenCommunicationsClient A – Group think and decision making/IT owned relationship and projectClient B – No decision maker. Design by committee.Client C – Great decision making and clear concise feedback
Client A – lack of an internal PM who didn’t know scope. Kept pushing items they thought we should be doing.Client B – upgrade crashed dev site, had to rebuildClient C – Scope creep and additional integration needs. Hooks aren’t there in the AMS. (technology changes and lack of planning)Client D – Last minute staffing changes (both internal and vendor) – Lack of bench strength (back-up staffing, cross training)Client E– No mission or strategy for what you actually want to accomplish