Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”. Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.

1. vanguardvisions.com.au
Social proof yourself in less than an
hour a week
Digital Horizons: Small, Medium or Large?
Allison Miller
allison@vanguardvisions.com.au
Polaris Centre - 2 December 2015

2. Polaris and me
(Freelance) Facilitator,
writer and presenter

3. CC-BY Image: social proof by Jurgen Appelo – https://www.flickr.com/photos/jurgenappelo/10867592824
Have a clear vision
What is social proofing?
The act of sharing information online which people
in your network find useful and interact with.
That’s you

4. CC-By Image: Pictofigo - https://commons.wikimedia.org/wiki/File:Pictofigo_-_Idea.png
Have a clear vision
Have a clear idea about how you want to
social proof yourself
Position yourself as an ‘expert’ or ‘guru’ in your area of expertise
or as someone who can be trusted to do what they say they can do

5. CC0 Public Domain image by geralt – https://pixabay.com/en/info-information-tips-icon-support-553635/
Have a clear vision
Turn perception into an easy web search to
bring useful information to you

6. CC-By Image: Hootsuite http://photozou.jp/photo/show/124201/35802467
Have a clear vision
Scheduling the useful information to social
proof yourself
P

7. Have a clear vision
Tracking your social proofing to know what
works and what doesn’t

8. CC-By Image: Social Network Analysis - https://en.wikipedia.org/wiki/Social_network_analysis
Get ahead - build your street cred
Read more at:
bit.ly/Sept15NBB

9. Slides available at
slideshare.net/vanguardvisions

10. vanguardvisions.com.au
Allison Miller
0400 732 270
allison@vanguardvisions.com.au
vanguardvisions.com.au
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