General overview of Scholarly iQ’s advanced web analytics and usage reporting services

1. ™
Scholarly iQ
Trusted eBusiness Services for
Librarians and Publishers
Stuart Maxwell
Director of Business Development
+44 (0) 7580 723 230
stuart.maxwell@scholarlyiq.com

2. Scholarly iQ Overview
• Leaders in usage reporting since 2002
• Solid team of professionals in online publishing, web analytics, database
integration, and web site development
• Authorized COUNTER R3 and SUSHI compliant vendor supporting the
upcoming R4 standards
• Trusted 3rd party maintaining COUNTER compliancy every year since 2003
COUNTER International Advisory Board
NISO’s SUSHI Development Group
NISO’s Business Information Topic Committee
Society for Scholarly Publishing

3. Scholarly iQ Overview
Select Clients
Affiliates & Partners

4. Trusted eBusiness Services
COUNTER Compliance SUSHI Web Services for
for Publishers Librarians & Publishers
Web Analytics for eBusiness Data Management for Unified
Insight & Optimisation Data Driven Decisions

5. Trusted eBusiness Services
Web Analytics Business Intelligence CRM
Internal External
Data driven
Management SUSHI
business Technical Article level Content
Abuse Monitoring Secure Web Services
insight and Product metrics Management
optimisation Publisher Librarians
Sales Subscribers
Marketing Authors Metadata
3rd Party Applications Change Management
Management
Fast, powerful
applications Reporting Business Applications
Accurate, on-
time, trusted data COUNTER Compliant Unified Business Data
Powerful, robust Data Management, Processing & Integration
and secure data
handling with
guaranteed
100% uptime
Web log data Subscriber data Journal data CRM data Financial data
eBusiness Solutions, Support, Consultancy & Training

6. Trusted Business Optimisation & Monetisation

7. Industry Standards
• International standards for recording and reporting online usage
statistics in a consistent, credible and compatible way
• Easy comparison of usage across vendors for institutions/librarians
• Standardised usage currency and optimisation metrics for
publishers
• SUSHI, an automated request and response model for harvesting
usage data across variety of usage reports and sources
• Minimises user-mediated collection and resolution of usage data
reports
• Supports COUNTER and non-COUNTER reports
• Facilitates the creation, persistent management, and effective
interchange of information for trusted use in research and learning

8. COUNTER Reporting
International standard for recording and reporting usage
Scholarly iQ’s COUNTER service
•Trusted, independent consultation and delivery of COUNTER compliant processes and
reporting
•Fastest COUNTER processing and report generation times in the industry backed by an
unparalleled Service Level Agreement
•Expertise and provision of complete suite of COUNTER reports and usage statistics for
all business units – Institutions, Consortia, Publishers, Management, Societies, Custom
Groupings etc
Reports provided by Scholarly iQ
Journals & Databases JR1 JR1a JR2 JR5 DB1 DB2 DB3 CR1 CR2 JB1 JR3 JR4
Scholarly iQ            
Books & Reference Works BR1 BR2 BR3 BR4 BR5 BR6 Reports available in XML?
Scholarly iQ       
Free COUNTER Release 4 upgrades for SiQ contracted clients!

9. Trusted & Integrated Data
Data Management, Processing & Integration
What data would best inform and benefit your business?
4 Quality assurance review prior to production release - reports deployed only after approval
3 Processing – data cleansed & integrated (incl. COUNTER)
2 In the event of data feed issues – partial execution & processing supported (incl. COUNTER)
1 Proactive data feed analyser - test for relational integrity prior to reporting.
Articles Journals Pricing CRM Web Analytics SEM Campaigns Email

10. Example Infrastructure Requirements
• 64 Bit Architecture for the greatest
performance and to support the
upcoming COUNTER R4 / SUSHI
reporting requirements
• Managed hosting with a guaranteed
100% uptime
• Division of services between database
and web servers to further reduce the
impact of processing on customers
• Daily differentials and weekly full
backups, redundancy, RAID 10 + FRU
Spare
• DAS external storage device(s) with
1024 MB battery-backed cache to
improve data access times

11. Trusted & Integrated Data
What COUNTER Reports do you
require?
Are you ready for COUNTER
Release 4?
COUNTER Engine - Compliant Usage Reports & Data
Data Management, Processing & Integration
Articles Journals Pricing CRM Web Analytics SEM Campaigns Email

12. Data Driven Insights
Which reporting methods would most benefit
COUNTER
Release 4
SUSHI your business - internally and externally?
Secure custom branded online reports
Article Level
Dynamic content based on the user role
Web 2.0 Services Update account information and site content
Metrics
SSL certificate for secure transmissions
Internal Reporting ODBC Access
COUNTER formats
HTML XLS PDF
CSV XML (SUSHI)
Publisher, management & custom aggregated reports
COUNTER Engine - Compliant Usage Reports & Data
Data Management, Processing & Integration
Articles Journals Pricing CRM Web Analytics SEM Campaigns Email

13. Secure, Custom Branded Online Reports

14. SUSHI Reporting
Automated request and response model for harvesting
usage data across variety of usage reports and sources
Scholarly iQ’s SUSHI Web Service
•One-stop-shop, intuitive web portal
• Access COUNTER and non-COUNTER reports
• Harvest reports from multiple publishers in one place
•Authorization Key ensures secure access –
checks and verifies which reports are permitted
•Collaboration with 3rd party software service companies
• Ensure interoperability
• Ensure libraries can harvest full benefits

15. Business Optimisation & Monetisation
COUNTER Business Data
SUSHI Web Analytics CRM
Release 4 Intelligence Warehousing
Secure Web
Article Level Content
Web 2.0 Services Custom Extracts Services Abuse Monitoring
Metrics Management
SOAP & WDSL
Metadata 3rd Party Web Log Parsing Change
Internal Reporting ODBC Access Applications
Management Utilities Management
COUNTER Engine - Compliant Usage Reports & Data
Data Management, Processing & Integration
Articles Journals Pricing CRM Web Analytics SEM Campaigns Email

16. Business Optimisation & Monetisation Example - Web Analytics
• Full and robust integration of Scholarly iQ COUNTER compliant
usage reports and data with wide range of web analytics services
WEB
ANALYTICS
Proprietary integration with Unica NetInsight from IBM
• Comprehensive analysis and optimisation of your eBusiness with
highest accuracy to industry standards and currency
• Easy to use, proven technology ensuring accuracy, flexibility and
scalability

17. Business Optimisation & Monetisation Example - Web Analytics
Web Analytics to Optimise your Digital Publishing Business
Reporting focused on your Custom dashboards for key Drag & drop reporting,
business objectives business users / clients segmentation, filtering & correlation
Ad-hoc deep dive analysis User click stream and Interactive geographic and web
of user behaviour funnel analysis page overlay heat maps
A/B testing & Detailed comparison Fast, easy to use Custom
analysis reporting Report Wizard

18. Business Optimisation & Monetisation Example - Web Analytics
With Scholarly iQ, Web Analytics Speak your Business Language

19. Business Optimisation & Monetisation Example - Web Analytics
Experience Led Best Practices:

20. Business Optimisation & Monetisation Example - Web Analytics
Answering myriad business critical questions such as:
What new products and How are my customers using
subscription packages digital applications such Table How do I
would work for my business of Contents, Email Alerts, RSS
Feeds etc? understand content
and users?
affinity for my
business and how
do I resolve this
How do I with value?
optimise the Who is being turned
return from my How can I improve away from access?
marketing conversion rates of
investments? Market Trials?
What are my most important
institutional clients interested in?
Which subscriber
groups are What are the impacts of
abandoning my my site design / What affect do Federated
content and how? development changes? Search Engines have on my
business?
How can I increase my How are my subscribers usage patterns
average user value? changing and what impact is this having on
my business?

21. Specialist Professional Consultancy Services
Data, analytics & business strategy
Development of insight, goals and applications for
functional business units
Drive real business optimisation & ROI

22. Specialist Professional Consultancy Services
Data Management &
Governance
Cohesion of multiple data
assets for 360 degree
view
Utilisation of enriched
data in business
applications
Realisation of data value
& business benefits
Content Business 3rd Party
Web Analytics CRM
Management Intelligence Applications

23. Full Service Solutions
eBusiness Solutions Scholarly iQ University
COUNTER Usage Reporting & Data Training Programmes for Academic
Publishers and Librarians
SUSHI Web Services
Custom On-Site or Best Practice Courses
Integrated Web Analytics Insight &
Optimisation
Data Management for Unified Data
Driven Decisions
Legendary Support Consultancy
24x7 Support Team & Dedicated Account Professional Services to Increase ROI
Management
COUNTER Compliances
Fast, Responsive Solution Finders
Data Management & Monetisation
Industry Level Support
Analytics, SEO etc
Unparalleled Service Level Agreement
eBusiness Optimisation
Fully managed on-boarding with
100% success & retention over last 2
years

24. Next Steps?
1. Business Case
Establish Key Business Requirements (KBRs) and ownership
Identify what data assets are relevant to KBRs
Agree what best practices / standards apply
Identify business applications that will deliver to KBRs
2. Solution Demonstration and Proposal
Demonstrate example solution and deliverables for KBRs
Scope, architect and price specific solution
Fine tune solution
Determining the final pricing and timetable for implementation
3. Provision of Complete Set of Contracts
Term License
Consulting Services Agreement
Service Level Agreement
4. Compliant Reporting, Optimisation & Monetisation to KBRs
eBusiness Solutions
Support
Training
Consultancy

25. Questions and Comments
Gary Van Overborg
Founder and CEO
gary.vanoverborg@scholarlyiq.com
Phone: +1 210.507.5770
www.scholarlyiq.com