12. The Hedgehog Concept: 3 circles Big, Hairy, Audacious Goal (BHAG): Your company should be here Disciplined Thought Relook your company’s denominators to gain understanding of your economic model. E.g. shift from profit per store to profit per customer Gain an understanding of what your company can be the best at. Relook your core business if it’s something you can only be ‘good’ at, not ‘great’. Only do things you are passionate about. You will be at your best when you have a deep and genuine feeling for what you do.
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14. Create a culture of discipline The Good-to-Great Matrix of Creative Discipline High Culture of Discipline Low Low High Ethic of Entrepreneurship Disciplined Action