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Online promotion today (2011)

The prezentation from www.etrgovina.org 2011 conference regarding the basic online promotion elements in the media sphere, as well as in marketing and PR.

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Online promotion today (2011)

  1. 1. Internet Promotion Today<br />Dragan Varagić, www.draganvaragic.com, www.probjave.com<br />
  2. 2. Internet Promotion Today<br /><ul><li> Media Landscapes & Promotion Mix
  3. 3. Online Communication Elements
  4. 4. Social Surrencies</li></li></ul><li>Media Landscapes & Promotion Mix<br />How to deal with a plethora of communication channels?<br />
  5. 5. Online Media Landscape 2.0<br />Aggregators<br />Syndicates<br />Online News Outlets<br />Syndicatation<br />PR Wire sites<br />E-zines<br />Consumer Sites<br />Online Newsroom<br />AUDIENCES<br />AUDIENCES<br />Organization<br />Company’s Web Sites<br />Blog/Web Casting<br />Intranets/Extranets<br />IR/Financial Sites<br />Social Networks<br />Online Community& Social Media<br />Web Forums<br />Blogs<br />© Amiando 2005<br />
  6. 6. Media Landscape 3.0<br />Brand Media<br />Aggregation Media<br />Amateur Media<br />Organization<br />AUDIENCES<br />AUDIENCES<br />Consumer Media<br />Custom Media<br />Inspiration from Tippingpoint Labs 2009<br />© Dragan Varagic 2009<br />
  7. 7. Paid, Owned & Earned Media<br />DraganVaragic.com/weblog/index.php/1773/sopstveni-placeni-i-zasluzeni-mediji/<br />© Forrester 2007<br />
  8. 8. Extended Promotion Mix<br />© Extended Marketing Mix,BCG 2010<br />
  9. 9. Extended Online Promotion Mix<br />© NoobGuideTo OnlineMarketing2011<br />
  10. 10. Promotion Techniques Vs. Effort<br />© Econsultancy 2010<br />
  11. 11. Web Statistics, Analytics, Conversion<br />© Econsultancy 2010<br />
  12. 12. Online Communication Elements<br />From the observation to the relations...<br />
  13. 13. Online Communication Elements<br /><ul><li>Observation– Communication Tracking & Evaluation
  14. 14. Curation – Content Selection & Publishing
  15. 15. Dialogue– Converzational Excange</li></ul>© DraganVaragic 2011<br />
  16. 16. Why Did You Share That Link??<br />search.twitter.com<br />www.tweetdeck.com<br />
  17. 17. Extended Online Communication Elements<br />
  18. 18. How to Find Target Influencers?<br />© Brian Solis 2011<br />
  19. 19. How to Find Target Influencers?<br />
  20. 20. How to Find Target Influencers?<br />
  21. 21. How to Find Target Influencers?<br />
  22. 22. Social Currencies<br />Social Media = Social OS...<br />
  23. 23. Social Currencies<br />
  24. 24. Social Currencies<br />
  25. 25. Internet Promotion Today<br /><ul><li>Real Integration of Classic & Online Media
  26. 26. Real Integration of Marketing & PR
  27. 27. Social Media = Social OS</li></li></ul><li>Internet Promotion Today<br />QUESTIONS?<br />Dragan Varagic, www.draganvaragic.com, dragan@varagic.com<br />

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