1. Know the secrets sources of
your competitors
Varda Shalom
054-5962244
varda@wizepro.com
www.wizepro.com

2. SEO tricks - Out
Content marketing

3. Valued by the search engines
Great content
Deployment on the web
User Experience

4. The Goal
• Create a better commitment to my brand.
• Increase traffic to my site.
• Improve conversion rates
How???

5. Methods
Examine the company's online marketing strategy and
results Goals* vs. Current performance
Compare with competitors’ tactics and performance
• Measuring the gaps
• Adjusting realistic goals
• Identifying weaknesses
• Insights for improvements

6. Competitors = great sources
Marketing tactics focused on successful results
Improve results at less risk
Insights on trends and customer needs

7. Some tools in use

8. Executive summary
Despite the late entry your competitor has been focused on
high marketing activity and gains some advantages in
terms of:
• Traffic
• Social activity
• Quick marketing growth
Conclusion:
fight back by…

9. Traffic Volume
•
12 Times more traffic to the competitor website
•
Interest level in competitor’s site content is significantly higher in terms of:
•
Time spent
•
Amount of pages observed
•
Bounce rate
•
Ansibleworks is in growth trend while Cloudifysource straggle behind
•
Ansibleworks created greater social buzz relative to the period in which they operate

10. Online Positioning
Top tier
expression
Top tier expressions as
defined by your marketing
team
Ads* presence
Leader on first
Pg.
high
low
cisco
medium
configuration
delivery
ibm, bmc
news and guids,
ibm guid
low
high
high
high
scaling
Expressions in use by some
competitors
Competitors
Expressions
low
Ads* presence

11. To Consider
• The keywords you choose to use, are in high competition with
established companies which are not on the same level (even your
direct competitors are not using these keywords).
• Some of the current top tier expressions are too general and even
the direct competitors are not using them (even not in Ads).
• Proper use of anchors in content and backlinks will allow Search
engine rank the site for these expressions.
A reconsideration of the tier expressions is
recommended.

12. What are my traffic sources
Google all over the world

13. Level of Targeting Keyword on Site
you
Site Size
Competitor A
5,130
103
No. of organic
keywords
15
47
SE-Traffic No. of
65
190
0.002
Competitor B
0.54
visitors coming to a site via
organic search results
Keywords
orientation (No. of
organic keywords/size)
•
your site keyword density is very low, objectively and compared to
competitors
•
The majority amount of pages on the site are technical pages causing
to dilution in keywords

14. Lack of Using Keywords on Site
competitor spend much more in enriching the site content

15. Marketing Efforts (Links Activity)
High variety of domains
Almost the same but

16. Traffic Sources

17. Top Main Backlinks Sources by traffic
RefDomain
wikipedia.org
techcrunch.cn
RefDomain
site.xxx
alternativeto.net
Geo
US
US
Geo
US
competitor
URL
you
URL
AnchorText
xxxxx
xxxxx
Authority
5
4 news
AnchorText
xxxx community
ACRank
you should:
• Utilize referrals like (mark with red arrow)
• Strengthen existing proven sources (mark with blue arrow)
7

18. Recently Added Backlinks
you (X Links)
Linking Page URL
Anchor Text
competitor (8X Links)
Linking Page URL
Anchor Text
http://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.html
Cloudify
http://blog.dhananjaynene.com/2013/10/hands-on-ansible-t
http://www.ansibleworks.com/
http://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.html
recipes
http://stackoverflow.com/questions/5778245/expressjs-how
Ansible Best Practices
http://cloudifysource.tumblr.com/post/62997129762/cloudify-quick-start-guide-revampedhttp://www.ansibleworks.com/wh
http://www.cloudifysource.org/guide/2.6/qsg/qsg
http://gonzamartinez.blogspot.com.ar/2013/10/ansible-un-c
http://www.devopsdays.org/events/2013-telaviv/proposals/How%20not%20to%20do%20Devops/
[No Anchor Text]
http://devopsdays.org/events/2013-vancouver/proposals/He
[No Anchor Text]
http://www.opscode.com/blog/2013/10/21/podcast-an-application-centric-approach-to-devops-using-cloudify-chef-on-clo
Cloudify
http://marcelocosta.co/2013/10/25/ansible-administrando-s
instruֳ §ֳ µes no site do Ansible
http://cloudifysource.tumblr.com/post/64303787253/devops-pain-point-157-environment-consistency
//docs
http://www.thoughtworks.com/insights/blog/puppet-and-vag
Ansible
http://natishalom.typepad.com/nati_shaloms_blog/2013/10/an-application-centric-approach-to-devops.html
Chef
http://www.scoop.it/t/devox/p/4009938209/phpcompilerinte
AnsibleWorks | Radically simple
http://blog.dhananjaynene.com/2013/10/hands-on-ansible-t
http://www.ansibleworks.com/do
Increasing writing rate (internally and externally) will:
• Strengthen the site presence for the relevant keywords
• Increase traffic
• Strengthen brand awareness

19. Anchor Text Utilization
• Cloudifysource doesn’t use its top tier expressions in anchor text at
all! It can make more powerful links by using them and even create
an advantage.
• Ansibleworks do not often use tier expressions in the anchor text.

20. Site structure that supports SEO
url1 url2 url3 url4

21. Some action Items
• Site optimization
• Writers training
• Find blogs and popular sites for writing and commenting Long tail
phrases detection of leading content sites

22. Thank You
Varda Shalom
054-5962244
varda@wizepro.com
www.wizepro.com