E magazine may 2018

1www.varindia.com May 2018
VOLUME XIX ISSUE 09 MAY 2018 PRICE Rs. 50
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NetApp opens its DVEC Center NEC announces FIWARE Lab Node in India
SUBSCRIPTION COPY NOT FOR SALEVOLUME XIX ISSUE 09 May 2018 PRICE Rs. 50
28pg
47pg
Walmart signs agreement
to invest in Flipkart Group
Walmart has signed definitive
agreements to become the
largest shareholder in Flipkart Group
(“Flipkart”). The investment will help
accelerate Flipkart's customer-focused
mission to transform commerce in India
through technology and underscores
Walmart’s commitment to sustained job
creation and investment in India.
“This investment is of immense
importance for India and will help fuel
our ambition to deepen our connection
with buyers and sellers and to create the
next wave of retail in India,” said Binny
Bansal, Flipkart’s Co-Founder & Group
Chief Executive Officer.
HPE launches HPE
SimpliVity 380 with
Microsoft Hyper-V
Hewlett Packard Enterprise (HPE)
has announced HPE SimpliVity
380 with Microsoft Hyper-V and new
SimpliVity integration partner solutions as
a Citrix WorkSpace Appliance Partner. The
new offerings expand customer hypervisor
options and simplify and enhance the
ability to provide high-performance
virtual applications and desktops, making
it faster and easier to deliver secure digital
workspaces in today’s hybrid cloud world.
HPE SimpliVity 380 with Microsoft
Hyper-V provides businesses with an easier
IT infrastructure solution, simplifying the
data center by converging servers, storage
and storage networking into one simple to
manage, software-defined platform.
2 801
th
16

8 May 2018 www.varindia.com
Is social media a disruptive innovation??
…GDPR to replace the existing Data Protection Law
HELLO INDIA
It’s a question of how to define digital transformation and the technology developed by the global leaders
for improvising better customer experience through social strategy? Is it about identifying opportunity to
engage with customers in a compelling way? Europe’s new law into privacy is expected to change the world of
web.
Social media is truly a disruptive innovation which has created a new market and platform for itself. It
understands the customers and the user experience and takes all types of data of the users. Across the globe,
approximately 6,000 tweets are sent to the worldwide social sphere every second. Across 900 million users, those
140-character memos add up to roughly 200 billion tweets every year. When we post anything on the Internet,
even those who are not on your circle lists (i.e. Friends lists in Facebook, followers on Twitter, etc.) can still listen
to your conversations via wall posts and general tweets, and can respond to other tweets, etc.
Secondly, the social medias apart from knowing about us, they can also access to the personal data. On May 25, the GDPR
(General Data Protection Regulation) is being enforced which will help to shift the power towards consumers, a big thanks
to the European privacy law that restricts how personal data is collected and handled to protect and empower citizens in
the digital era. The law ensures that users know, understand, and consent to the data collected about them. The GDPR will
officially replace 1995’s Data Protection Directive as the new global standard on data privacy for all government agencies
and companies that conduct business with EU citizens will be subject to strict new data protection rules – and failure to
comply can result in hefty fines.
In June 2017, Google announced that it would stop mining emails in Gmail to personalize ads. In. With this Google’s
new privacy dashboard makes it easier to see what Google knows about you. In January, Facebook announced its own
privacy dashboard, which is yet to launch. Though the law applies only in Europe, but the companies now have to make changes globally, because it is
simpler than creating different systems. Now, every country including India, has to come out with data privacy policy soon.
Recently, the Reserve Bank of India (RBI) raised this concern along with Ministry of Electronics and Information Technology, (MeitY) and National
Payment Corporation (NPCI). MeitY, according to sources is opposing to sharing of payments information under any circumstances. The ministry also
had raised the issue with the apex banking body (RBI). WhatsApp Payments appears to be in trouble as it has caught the attention of regulators over
the issue of data sharing with parent entity Facebook and ICICI Bank. The report also adds that NPCI seems to be okay with the terms and conditions
laid by WhatsApp for sharing data.
Going forward, companies must be clear on, why they are collecting the data and moreover, consumers will gain the right to access data that
companies store about them.
Lastly, it is time now for the privacy experts to plan to use GDPR as a weapon to enforce changes in corporate data-handling practices.

Website: www.varindia.com
CONTENTS
28pg
REGULARS
ROUND ABOUT 12
HOT BYTES 16, 18
ON THE RAMP 20, 22
VOICE N DATA 24
CHANNEL BUZZ 26
PRODUCT OF THE MONTH 52
FACE TO FACE
27| Toshiba to carry forward its 142
year legacy with new product
innovations
31| Dell EMC’s CI model offers
enterprises more simplicity and
flexibility
38| Tally believes GST to have
brought more focus towards
digitization across industries
39| Offering niche technology
and solutions is where Orva
Network’s focus lies
INTERNATIONAL EVENT
28| Accelerate To Win….. The
Future of Work at Citrix Summit
2018
EMINENT CIOs OF INDIA
33| Priorities of Top CIOs getting
redefined
COVER STORY
40| Best CMOs in Indian ICT industry
VAR SECURITY
48| Channel partners driving business
growth for Kaspersky
VAR MOBILITY
50| Gionee seeks to ramp-up its retail
strategy with online expansion
Publisher: Deepak Kumar Sahu
Editor: S Mohini Ratna
Executive Editor: Dr. Vijay Anand
Copy Editor: C. M. Dutta
Deputy Editor: Samrita Baruah
Sub - Editor: Aparna Mullick
Correspondent: Abha Singh
Art Director: Rakesh Kumar
Network Administrator: Ashok Kumar Singh
Manager-IT: Subhash Mohanta
Manager-SEO: Bidyadhar Behera
BUSINESS:
Commercial Manager: Amit Kumar Jha
Sr. Marketing Manager: Ashok Ranjan Dash
Circulation Executive: Manish Kumar
Marketing Manager: Dipendra Kumar
CORPORATE OFFICE:
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AccelerateToWin
…..The Future of
Work at Citrix Summit 2018

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ROUND ABOUT
US-ChinaTradeWar:What
Warren Buffett Forecasts
I reflect over what I should write in this column for some time. Many
themes have occurred to me-digital frauds, new technology platforms
that Google and Facebook are working on despite the ground swell of
criticisms they have to absorb these days from several quarters including
from governments, users and regulatory bodies. What prevented me from
writing about it, I tried to introspect. It invariably would have a semblance
of what I would have written earlier in this column. Not that I did not
write on the same subject earlier in the column. That was only when a new
development had taken on the same subject or because of lapse of time;
the subject got transformed into a new one.
Yet, I have decided to dwell on trade war in this column that is
occupying the media space in India and abroad. You may ask me what
IT has to do with tradewars. My response is that a major reason for this
trade war is on account of the IT. I will explain. But before that, let me
briefly touch upon the nuances of the present trade war. It was a unilateral
decision of the US. If there is trade dispute between two countries or
between a group of countries with another set of countries, it should
be referred to World Trade Organization (WTO) created exclusively for
ensuring orderly global trade. Its functioning is based on certain principles
and procedures. There is a separate wing in WTO for dispute settlement
among member countries.
But the present trade dispute is qualitatively different. The US assertion
is that it is not a trade dispute but something to do with its national security.
Its argument is that with its liberal trade policies followedby various
regimes earlier, including that of BarakObama’s, US trade and economic
interests got compromised. The result is that many countries have built
huge trade surpluses against the US. That included China, EU, Australia,
Canada, Japan, Russia, South Korea and India. For deciding the countries
which derived undue favor from the US, three parameters were evolved.
One, countries having over US$ 20 billion trade surplus with US, two,
countries having favorable current account balance and three, countries
which are having more than 2% of its GDP invested in the US treasury
bills.Even if a country attracts any two provisions of the said criteria, it
would attract retaliatory action.
I have mentioned that ICT is an integral part of the trade war. It
needs some explanation. Of late, China is emerging as a major technology
developer thanks to the breakthrough innovations it has made in all fields
of technology, be it relating to semi-conductors, artificial intelligence,
robotics, sensors, aerospace and the list goes on. It is several notches
above most of the developed countries and is inching close to the US.
Millions of smart phones are made in China and exported world-wide
including developed world.
A lot of negotiations were held between the two countries to
smoothen the differences. Signs of compromise and reproach are coming
from both sides. The Chinese expressed satisfaction over the progress of
the negotiations. They felt that there were meeting grounds, where both
countries can build trust and confidence to eschew aggressive postures.
But in private, they tell the media that the US demand for cutting down
the trade surplus by US$200 billion as high pitched, too ambitious and
untenable in the given situation.
Now, let us focus on India and how the ongoing trade war would affect
her. India is attracting retaliatory actions from the US and is also making
noises both in the WTO and other forums. But its voice is modulated,
calibrated and if I may use the word, muted. There are reasons for that.
Foremost, India is not in the same league of China as far as the trade
surplus is concerned. The trade surplus of China with the US is more
than the international trade of India. Secondly, the two commodities, on
which the US has imposed the import duty –steel and aluminum –willnot
affect India that much. India’s exports of these two goods are only US$
2 billion. India’s exports of steel and aluminum are mostly to Malaysia
and Indonesia. That way, India-US bilateral trade pales into insignificance
comparing to that of China –US trade.
Of late, India has taken some definite strides for reducing the trade
deficit with the US. Import of crude and natural gas is one among them,
which in all likelihood is going to increase in the coming years. Also, India
is increasingly importing armaments from the US, reducing its dependence
on Russia. The US aerospace companies like Boeing and Lockheed Martin
have projected that India would be a major market for their products-
aircrafts and aerospace equipment. That would be good news for the US.
How ICT has facilitated the trade war? I have few reasons and I do not
know whether they stand scrutiny by trade experts and political watchers.
Some decades ago, trade statistics to come to the public domain, it would
take months together and sometimes years. One can access only estimates
and not the real figures. Those days have gone. With the advent of digital
platform and its wide usage in all walks of life, dataaccess is on a real time
basis. Now, one can collate data on a real time basis, whichever part of
the world he or she is. The response and retaliation by the affected parties
can be quick and swift. Secondly, as the pace of globalization picked up,
business decisions have becomemore independent of the thinking of the
government. Earlier, during the cold war days, businesses could not take a
stand independent from that of the government.
Thirdly, technology is a leveler. More and more countries are entering
this fray, which was a pre-requisite of rich and privileged. China is on a fast
track to catch up with the developed world and has very easily overtaken
many western countries.
Without much ado, let me conclude with what veteran industrialist
Warren Buffett has said on 6th May 2018 at the Berkshire Hathaway’s 39th
annual meet held at Omaha, described as the Woodstock of Capitalism,
on US-China trade war. He said that the United States and China are going
to be the two super powers of the world for a long time.In the 1970’s, US
exports and imports both contributed to about 5% of the GDP.

AWS enabling its Partners Always
The cloud service provider, Amazon Web services (AWS) has recently organized its AWS India Summit 2018 where VARINDIA
has interacted with two of the premium partners who has started their journey with its cloud platform and back then it was the only
choice for them to host theiw application. Varoon Rajani, CEO, BlazeClan and Siva, Founder & CEO, PowerupCloud Technologies
speak about their experiences with AWS.
Siva
Founder & CEO, PowerupCloud Technologies
Kindly share your journey with AWS.
I have been working with Amazon Web Services (AWS) since 2012
in India. I was setting cloud business for two other partners which gave
me good amount of connect within AWS team as well. They all knew
what we can do in respect to solution sales and consulting on Amazon.
In June 2015 we decided to come out and start a company so that is how
PowerupCloud was started.
Kindly, mention about PowerupCloud’s
breakthrough product on AWS.
It is our Chatbot platform IRA which happened in 2016. We did a
project for a customer were we automated few of their customer support
problems so that is where we realize that there is some potential for a
product like this in the market because it is too early in the chatbot arena.
We started investing in 2016 and build the platform with few of our initial
sponsor customer. It is now quite evolved and used by many 500 Fortune
companies. So that is our best product so far on Amazon.
Companies are looking towards Chatbots as a way to bring down cost,
know more about customers and improve their support functions and
business processes. There
is a misconception where
we see chatbots purely
from customer support
automation perception. A
lot of analytics go behind
chatbots. Large enterprise
customers are able to know
more about their consumers
because the analytics gives
them the data. That is why
chatbots are picking up and
we are foreseeing the future
is about chatbots.
Banking and financial are adopting in a major way because of large
customerinteraction.Retail,eCommerce,internetbusinessesarealsocoming
onboard quite fast. We are also building chatbots for logistics firm, HR IT
helpdesk for large companies. Customers who are running large businesses
are actually have much problems to solve with chatbots, voicebots and
machine learning and deep learning, they bring much interesting problems
to us. These are the initial sectors which are picking up.
How AWS is enabling you?
AWS is the most important reason that we are here as a technology
services company. They have been a great partner and it is a partner led
company, we can really vouch for that. They have always been with us during
testing times basically. Lot of credit goes to the team in India, the way they
supported partners like us and help to grow business along side AWS.
How do you see the acceptance of latest
technologies like Big Data, IoT etc. among Indian
customers?
The technology adoption in India is slower than the mature markets
like US and Australia. But the scenario is changing fast because a lot of
startups in Bangalore who has parallel offices outside India, so the latest
technologies and development process that we see outside India the same
thing we see in India as well. It is a matter of one year probably and we
will be able to catch up with the global changes that are happening. India
is not far behind.
Varoon Rajani
CEO, BlazeClan
Kindly share your journey with AWS.
We started off as a customer of Amazon Web Services (AWS) around
2010-11 where we were building a product which was an online learning
system for the masses in India and back then the only choice that we found
to host our application at a scale was AWS, otherwise we would had to
invest a lot in data centers.
We learnt a lot around AWS. We used AWS and helped a couple of our
friends on the platform, that all opened up our mind that this could be a
whole new opportunity for us and AWS was clearly the future. In 2012,
we registered as an AWS Partner and since then we have been focusing on
AWS, building our company on AWS skillsets as well as competencies. We
have seen some good success and growth by investing into AWS.
Kindly, mention about BlazeClan’s breakthrough
product on AWS.
There are multiple but if I speak of one specifically it would be our
media asset management called CloudStream. We basically allow media
companies of any size and scale to host the digital content on cloud,
we help them to transcode or reformat that digital content for various
different scheme factors,
allow them to put in meta
data and manage then
to complete end to end
lifecycle of the digital video
assets on to cloud.
What are the
d i f f e r e n t i a t i n g
factors of BlazeClan
from competition?
Since 2012 when we
registered as an AWS partner
on APN Network and we were probably one of the first few partners and
we have been working very closely with AWS. A lot of good relationships
with the leadership team and mutual trust have been build over the years.
Apart from that, from a technical and delivery perspective something
that we need to do for our customers - we are building skillsets, grooming
people internally, investing into the AWS competency. So today we have
six to seven competencies from AWS. If I talk about India specifically we
are the only ones with financial services competencies, we were one the
first Managed Services partner in APAC. We have been a premier partner
for last three years. We are continuing to invest in our competencies as we
are very conscious that we need to stay ahead of the curve by investing
into skillsets, competencies which would make a stand apart from the
competition.
Which are the upcoming verticals?
When we started it was more of startups in 2012 and since then it has
evolved. So now any internet facing businesses are one vertical – there
are many enterprises which are coming up with their eCommerce, online
platforms etc which are more of B2C running on internet is one vertical.
Media has been the favoured vertical for us. More of financial services
companies or non-banking customers are adopting it today but in next
couple of years we are confident that a lot of Banks will start moving to
AWS. Financial services is growing and adopting AWS fast and it is a focus
area for us. I believe that the cloud industry will grow over the next five
years at a very rapid pace. In next three to five years its going to be more
than 50% year on year growth for all of us.
FACE TO FACE

HOT BYTES
Stellar Data Recovery introduces
“100+ Partners Program”
Atos and Google Cloud to address
digital transformation of Enterprise
NEC announces FIWARE
Lab Node in India
Avaya and Afiniti partner to
integrate AI with contact center
Motorola opens 100 new
Moto Hubs in Gujarat
Analog Devices expands its reach
with new facility in Bengaluru
Stellar Data Recovery
has announced
a new “100+ partners
program”, aiming to foster
business growth and
profitability, strengthening
and recognizing partners’
ability to sell, deliver and
support the company’s data
recovery, erasure services
and solutions in India.
The company now forays
into India by launching its
lucrative, pan-India partner
program.
The new, robust
program is designed to
provide unique benefits
tailored around the
capabilities of each partner,
reinforcing the delivery
of real and measurable
benefits such as reward
value exchange between
Stellar and its partners,
offering flexible ways of
earning revenue margin.
Stellar will now be
strengthening its presence
in more than 100 cities
such as Bhopal, Dehradun,
Guwahati, Indore, Jaipur,
Kollam, Lucknow,
Madurai, Mysuru, Patna,
Salem, Shimla, Siliguri,
Surat, Tiruchirappalli,
Thiruvananthapuram and
Visakhapatnam.
customers
Atos has entered
into a global
agreement with Google
Cloud to address the
digital transformation
needs of enterprise
customers. This
agreement will see
the creation of secure
solutions in areas
including hybrid
Cloud, data analytics
& machine learning and
digital workplace.
“I am extremely pleased
to announce this first
global partnership with
Google Cloud, one of the
world’s leaders in Artificial
Intelligence. Together,
we will enable fast and
smooth adoption of AI for
enterprises,” said Thierry
Breton, Chairman & CEO,
Atos.
NEC Corporation
(NEC) and NEC
Technologies India Private
Limited (NECTI) have
launched a FIWARE Lab
node in India to encourage
application developers,
solution providers,
government bodies and
academia to experiment and
innovate with FIWARE-
based solutions for smart
cities.
"The FIWARE Lab
Node enables
c o m p a n i e s
d e v e l o p i n g
smart city
solutions for
India to keep
their experiment
data within
India. FIWARE
brings in royalty
free standards
for interfaces
and data models that help
to integrate applications
easily, which can be an edge
over others,” said Ulrich
Ahle, CEO, FIWARE
Foundation.
technology
Avaya and Afiniti
have entered into
a strategic partnership
to improve enterprise
customer experience and
contact center performance
through a unique
integration of artificial
intelligence into contact
center routing technology.
“This partnership
highlights the shift in
the communications and
collaboration marketplaces
towards artificial
intelligence and machine
learning technologies as a
transformational tool for
large enterprise,” said Zia
Chishti, Afiniti CEO &
Founder. “Today, Afiniti’s
AI is helping save lives
and delivering billions of
dollars in profitability to
our global clients. Our
new partnership and native
integration with Avaya will
accelerate the pace at which
our joint clients will drive
precisely measurable value
to their shareholders and
customers.”
Mo t o r o l a
Mobility India
has announced further
expansion of their
retail presence and
entered Gujarat with
the opening of 100
new “Moto Hubs”
across top four
cities, including 50
in Ahmedabad, 20
in Rajkot, 15 each in
Baroda and Surat.
Moto Hub is a key
destination that
provides easy access and
availability of all Motorola
products to customers,
where they will be able
to experience the entire
portfolio of Motorola
devices at convenient
locations, including the
online exclusive devices like
the popular moto e4 plus
and moto g5s plus, apart
from the newly-launched
moto x4 and moto z2 force.
Analog Devices
has unveiled its
new India headquarters
for the approximately
600 Bengaluru-based
staff that make up ADI
India. The new facility,
which houses one of
ADI’s top three global
design centres, will focus
on developing and selling
cutting-edge technologies
and solutions for the
global automotive,
industrial, healthcare,
consumer, Internet of
Things (IoT), security,
communications, and
energy markets.
Having started as a
product development
centre, ADI India’s
headcount has grown by
a factor of 200 over the last
twenty years to support the
evolving needs of ADI’s
global customers.
Vistara strikes
alliance with
Adobe
Vistara has entered
into a strategic
partnership with Adobe to
leverage next-generation
technology in Adobe
Experience Cloud to
bolster the company’s end-
customer experiences.
Ravinder Singh, Chief
Information & Innovation
Officer, Vistara, said,
“World over, the aviation
industry has always
been amongst the most
customer-experience
oriented, and the onset of
today’s digital revolution
has brought technology
to the front and centre
of customer experience
strategies. Technology
has played a key role in
enabling business goals
and customer experiences,
and a solid digital presence
has been integral to our
strategy."
NVT Phybridge
enters into
strategic alliance
with Inflow
Technologies
NVT Phybridge
has entered into
a strategic partnership with
InflowTechnologies.Inflow
will begin offering the
NVT Phybridge CHARIoT
Series, a portfolio of long
reach PoE solutions that
help customers migrate
to IP with ease. Inflow
Technologies acts as the
perfect link to connect
NVT Phybridge to system
integrators, resellers and
customers looking to
quickly and efficiently
turn new or existing
infrastructures into IP
paths with power.
“The CHARIoT Series
solutions are designed to
eliminate every barrier to
making the move to IP.
Security risk and breaches
during network refresh
is a top concern,” said
John Croce, CEO, NVT
Phybridge.

HOT BYTES
Pegasystems improves Customer
Service with AI Capabilities
Ramco to empower P&N Bank
branches inWestern Australia
Adidas India deploys Oracle
Cloud to provide better Customer
Salesforce acquires MuleSoft
to accelerate customers’digital
Fortinet now a part of IBM
Security’s X-ForceThreat
Management Services
5 years warranty on Corsair
VS Series PSUs in India now
Pegasystems has
introduced new
Artificial Intelligence (AI)
capabilities in the latest
version of Pega Know
Your Customer (KYC)
and Pega Client Lifecycle
Management (CLM)
applications.
The software
provides banks with
complete AI control and
transparency, ensuring
banks remain in regulatory
compliance while driving
additional revenue and
providing exceptional
customer experiences.
With new
enhancements in Pega
KYC and Pega CLM,
banks can confidently
deploy AI during the
on boarding process to
provide more personalized
and differentiated service.
Pega KYC and Pega
CLM use proven AI
capabilities that analyze
customer profile data
in real time. Pega CLM
leverages these insights to
continually personalize the
on boardingjourney for
each new customer with
only the most appropriate
products and service
offers.
Western Australian
member-owned
retail bank, P&N Bank
(PoliceandNursesLimited),
has signed an agreement
with the global enterprise
software provider Ramco
Systems to launch a digital
HR transformation with
Ramco HCM integrated
with Global Payroll.
Ramco will implement
its end-to-end HCM
solution across all P&N
Bank branches in Western
Australia.
The installation of
Ramco HCM integrated
with Global Payroll comes
amidst a movement to
digitise Australian Payroll,
with Single Touch Payroll
(STP) Reporting. The law
which comes into effect
from 1 July 2018, requires
employers in Australia with
20 or more employees to
report employees’ tax and
super information to the
Australian Taxation Office
using Single Touch Payroll
(STP) enabled software.
Experience
Adidas India has
smartly leveraged
cloud technology to provide
a new shopping experience
for its customers. With
Oracle Cloud, Adidas India
customers will be able to
complete the shop-bill-
checkout process three
times faster than earlier at
any of the Adidas stores
across the country.
Adidas recently
upgraded its franchise
point-of-sale systems
to Oracle Cloud
Infrastructure – a modern,
enterprise-grade cloud
infrastructure solution, to
enable a superior customer
experience. By switching to
Oracle Cloud, Adidas India
is able to ensure a faster,
smoother checkout process
for its in-store customers.
The cloud upgrade was
successfully completed by
Oracle’s Cloud Standard
and Platinum partner
Sunera Tech.
transformations
Salesforce, the global
leader in CRM,
has announced that it has
finalized its acquisition of
MuleSoft, the provider of
one of the world's leading
platforms for building
application networks. With
MuleSoft, Salesforce will
accelerate customers’ digital
transformations, enabling
them to unlock data across
legacy systems, cloud
apps and devices to make
smarter, faster decisions.
“Every company
is undergoing a digital
transformation and
integration has never been
more strategic,” said Marc
Benioff, Chairman & CEO,
Salesforce. “With MuleSoft,
Salesforce will enable
customers to connect all of
the information throughout
their enterprise across all
public and private clouds
and data sources – radically
enhancing innovation. I
am thrilled to welcome
MuleSoft to the Salesforce
Ohana.”
Fortinet has
c o l l a b o r a t e d
with IBM on the new
IBM X-Force Threat
Management Services.
This will enable both
organizations to further
provide mutual customers
with unprecedented threat
insight, attack detection
and prevention, and an
integrated defense-in-depth
strategy.
IBM X-Force Threat
Management Services was
developed around the key
tenets of the National
Institute of Science and
Technology (NIST) Cyber
security Framework
creating an integrated and
programmatic approach
across the entire threat
management lifecycle.
This latest partnership
combines Fortinet’s
comprehensive security
protections with IBM’s
world-class security
expertise to provide
enhanced value to
customers through the
delivery of advanced
protection.
CORSAIR has
announced the
increase of warranty on
VS Series of PSUs in India.
This extended
warranty is an
affirmation of
the company's
active pursuit
of innovations
a n d
commitment
to continuously
e n h a n c e
and ensure
customers get a
peace of mind.
"Corsair's commitment
toPSUqualityandlongevity
has always been at the heart
of its entire product line-
up, and is the reason why
millions of customers have
chosen Corsair PSUs to
power their
PCs. The
two years of
a d d i t i o n a l
warranty on
these PSUs is
in recognition
of the sheer
q u a l i t y ,
r e l i a b i l i t y,
performance
as well as
value for money that VS
Series represent," said M A
Mannan, Country Manager
at Corsair India.
IBM partners
with Red Hat
IBM and Red Hat
have announced
to enable IBM and Red
Hat customers to benefit
from the combined power
of both companies’
technologies in private and
public clouds.
The agreement builds
on IBM’s recent moveto re-
engineer its entire software
portfolio with containers,
including WebSphere,
MQ Series and Db2.
Container technologies
are fast becoming a safe
and reliable way to move
applications across multiple
IT footprints. Going hand
in hand with IBM’s shift
to containerized software
is Red Hat’s expansive
portfolio of enterprise-
grade, cloud-native, and
hybrid cloud infrastructure
solutions, which provide
a clear pathway for
enterprises to adopt hybrid
cloud computing.
Paytm with its
“My Payments”
app aims for
Rs.60,000-crore
bank transfers
O n e 9 7
Communications that owns
the brand Paytm has further
unified bank transfers
for its customers with
the new “My Payments”
feature on its app. This
will enable Paytm users to
make recurring, high-value
payment and other monthly
expenses in an instant.
Using the Paytm app, Bank
Transfers can be done from
any Bank Account to any
Bank Account, making
it easier for customers
to make payments at 0%
charge. Even non-KYC
Paytm users can avail this
facility.
Paytm is aiming to
process Rs.60,000 crore in
monthly Bank Transfers
alone by the end of
this year. It has been
aggressively educating its
users to link their bank
accounts and experience
instant and secure Bank
Transfers

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ON THE RAMP
SUSE releases new services
for its OpenStack Cloud
Tech Data introduces StreamOne
Cloud Marketplace
Dell launches Inspiron series
with AMD Ryzen processor
Juniper Networks expand
Contrail Enterprise Multicloud
Dahua introduces Dual Biometric
IdentificationTime Attendance
Forcepoint introduces new
automated Risk-Adaptive
Protection Solution
SUSE has unveiled
SUSE Select Services
for its Openstack Cloud
and Enterprise Storage
Solutions. This fixed-price
service offering is a blend
of consulting, premium
support and knowledge
transfer designed to jump-
start implementations
and integrations of these
two key software-defined
infrastructure components.
Solutions are implemented
quicklyandsmoothly,easing
data center transformation
for enterprise customers.
"The pace of business
and technology is changing
the data center, and many
organizations need to
review and implement new
solutions to stay ahead,
and, in some cases, catch
up," said Kenny Stewart,
Vice-President of Global
SUSE Services. “SUSE
OpenStack Cloud and
SUSE Enterprise Storage
are important components
of that transformation, and
with Select Services, we
will provide our customers
with a cost-effective and
flexible path to a fast start
in these key software-
defined infrastructure
technologies.”
Tech Data has
launched the
StreamOne Cloud
Marketplace in India.
The provisioning, billing
and end-user lifecycle
management digital
platform allows partners to
scale, launch and manage
a broad range of cloud
services, including SaaS,
IaaS and Platform-as-
a-Service (PaaS). It also
enables partners to deliver
advanced offerings such
as assessment, migration,
security and monitoring,
enabling hassle-free
cloud transitions for their
customers.
“We are thrilled to
announce that Tech
Data’s StreamOne Cloud
Marketplaceisnowavailable
in India,” said Naresh
Desai, Vice-President,
Specialist Business Unit,
Asia-Pacific, Tech Data.
“The digital platform
provides simplified access
to premium cloud services
from trusted providers,
enabling our partners to
offer cloud services with
minimal investment and
quickly drive recurring
revenue.”
Dell India has
launched the
new Inspiron series, now
equipped with AMD Ryzen
Processor with Radeon
RX Vega Graphics. The
Inspiron 15 (5575) is the
latest addition to Dell’s
portfolio of mainstream
performance notebooks,
powered by AMD Ryzen
to deliver split-second
responsiveness and an
incredibly fast and reliable
performance.
Dell’s line-up of
notebooks in 2018
prioritize an immersive
experience, delivered by an
irreplaceable backbone. A
sophisticated design in a
striking aluminum finish,
along with an array of
options to deliver a fully
immersive and elevated
entertainment experience,
the Inspiron 15 (5575) is a
sure-shot head-turner. With
consumers turning to their
laptops for viewing high-
definition content on larger
screens, there is no looking
away with the stunning anti-
glare HD and FHD display,
available on the Inspiron 15
(5575).
Juniper Networks
has announced the
expansion of Contrail
Enterprise Multicloud to
enable end-to-end policy
and control capability for
any workload running in
physical and virtual
e n v i r o n m e n t s ,
any cloud and
across multivendor
environments.
Contrail Enterprise
Multicloud integrates
both overlay and underlay
management into an
open platform. Whether
an enterprise is looking
for device or fabric
management, or overlay
policy and control,
Contrail Enterprise
Multicloud provides
a unified approach to
enterprise operations that
streamlines workflows
and improves end-to-end
visibility across bare metal
servers, virtual machines
and containers, along with
network devices.
Terminals
Dahua Technology
has launched
its new time attendance
terminals – the DHI-
ASA4214F and DHI-
ASA6214F. These highly
intelligent devices will
support both face and
fingerprint identification
for access control and
time attendance in office
scenarios, enabling easy
staff management and
security control.
Dahua’s attendance
terminals offer dual-
biometric identification
integrated into a single
device. Embedded with
advanced infrared face
recognition algorithms,
these new time
attendance terminals
further improve on poor
lighting environment
performance, making it
smart enough to identify
a designated face in a
very short time. Access
to live face detection
significantly improves
safety, preventing the use
of “picture camouflage”
to deceive the system.
If needed, you can add a
card or password to the
combination to make the
whole system even safer.
Forcepoint has
announced the
industry’s first Risk-
Adaptive Protection
solution called Dynamic
Data Protection in
response to the challenges
enterprise and government
CISOs face today in
balancing airtight user and
data security with business
productivity.
Built to address the
barrage of complex and
sophisticated threats
facing organizations
today, Forcepoint’s Risk-
Adaptive Protection
continuously assesses risk
and automatically provides
proportional enforcement
that can be dialled up or
down. This capability
is enabled through the
power of human-centric
behaviour analytics that
understand interactions
with data across users,
machines and accounts.
Intelligent context speeds
decision-making and
security controls specific to
changing risk in enterprise
networks.
D-Link launches
Mini HD Home
Camera
D-Link (India)
has announced
its latest mydlink-enabled
Mini HD Wi-Fi Camera
– DCS-P6000LH. An
affordable surveillance
solution D-Link DCS-
P6000LH helps users keep
an eye on everything that
matters. Equipped with
mydlink Cloud, the Mini
HD Wi-Fi Camera DCS-
P6000LH makes it easy and
convenient for one check
on home or office from
anywhere.
Sanket Kulkarni, VP
– Channel Sales, D-Link
(India) Ltd, said, “Working
parents, pet owners,
children with elderly
parents or anyone who is
looking for an affordable
home security solution, for
them the search ends with
our D-Link mini HD Wi-Fi
Home Camera."
VMware unveils
Cloud capability
along with NSX
networking
portfolio
VMware has
outlined its
vision for the future
of networking, and has
unveiled the Virtual Cloud
Network. The Virtual
Cloud Network will enable
organizations to create a
digital business fabric for
connecting and securing
applications, data, and users
across the entire network in
a hyper-distributed world.
“The future of
networking is software,
and the network of the
future is the Virtual
Cloud Network,” said
Rajiv Ramaswami, Chief
Operating Officer,
Products and Cloud
Services, VMware.
“VMware is helping
customers today to build
tomorrow’s software-
defined Virtual Cloud
Networks to connect and
secure apps and users.”

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ON THE RAMP
HitachiVantara introduces
AI Operations Software
NetApp opens its DVEC CenterSony introduces fast speed 3.1
Gen 1 flash drive line-up
Jio unveils“JioInteract”– an
AI-basedVideo Platform
ASUS India brings new range of
Gaming series withTUF Gaming
Lenovo unveilsV-Series
Laptops for the SMBs
Hitachi Vantara has
introduced new
innovations to drive data
center modernization.
The all-new, all-flash
and hybrid Hitachi Virtual
Storage Platform (VSP)
systems and AI operations
software give customers
unprecedented agility and
automation to reduce costs
and increase operational
efficiencies – the
foundation for any modern
data center initiative.
“As artificial intelligence
and machine learning
technologies mature,
enterprise storage vendors
have an opportunity to
provide considerable
assistance to customers
on their journey to
autonomous operations,”
said Eric Burgener,
Research Vice-President of
Storage, IDC.“Vendorslike
Hitachi Vantara, with their
enhanced AI operations
portfolio, are leveraging
AI/ML to simplify
infrastructure management
while improving platform
reliability, infrastructure
efficiency and the ability
to meet service level
agreements.”
NetApp has
unveiled a new
Data Visionary Engineering
Center (DVEC) in India
to empower Asia-Pacific
customers and partners to
transform the world
with data. Along with
this, NetAPP has also
announced NetApp
Cloud Volumes
for Google Cloud
Platform, offering
customers a fully-
managed, cloud-native
file storage service
that’s integrated with
Google Cloud Platform
(GCP).
“Companies are
increasingly looking at using
data and cloud technology
to accelerate their
businesses,” said George
Kurian, CEO, NetApp. “As
the leader in hybrid cloud
data services, NetApp
is uniquely positioned
to help them create new
market opportunities by
rapidly deploying new
technologies."
Sony India has
launched the all-
new Made-in-India USB
Flash Drive with USM-
BA2, USM-CA2and USM-
MX3 for blazing data
sharing and transfer.
All three models are
metallic, anti-corrosive and
compliant with superSpeed
3.1 Gen 1 which helps
transfer large media files
to one’s PC in seconds
for effective workflow.
These USB Flash Drives
are a reflection of Sony’s
commitment to bring fast
and durable devices to fulfil
all consumer requirements.
The sleek design with
metal body delivers style
at an affordable price
while also being durable
enough to protect any data.
Additionally, the USB Flash
Drives compact built makes
them best to use in tight
spaces and also provide
access to adjacent ports
easily.
Reliance Jio
Infocomm Ltd
(“Jio”) has announced the
launch of the world’s first
Artificial Intelligence (AI)-
based brand engagement
platform – JioInteract.
According to the
company, with Jio’s base
of over 186 million
subscribers and another
150 million smartphone
users, JioInteract is poised
to become the largest
platform for movie-
promotion and brand
engagement. Over the
next few weeks, Jio will
introduce services such
as video call centres,
video catalogue, and
virtual showrooms to
the forefront redefining
customer experience.
Such use of artificial
intelligence is a first
across the world and will
reposition the way brands
and customers think of
engagement.
ASUS India, while
focusing on
diversifying the Gaming
series has introduced a
powerful duo – FX
504 TUF GAMING
and ROG G703.
FX504 is the first
laptop in the new
“TUF Gaming” Series
powered with 8th-Gen
processor. ROG G703
is also 8th-Gen powered
by the newest hexa-core
Intel i9 processor. The
new entrants provide
unmatched toughness
and reliability allowing the
consumer to multitask with
ease.
Arnold Su, Business
Development Manager,
ASUS India, said, “We
take immense pride in
introducing intuitive
technology like TUF
GAMING and latest i9
processor in our newest
8th-gen editions lined up."
Lenovo has launched
the new V-series
laptops for SMEs (small
and medium enterprises)
and start-ups. The V330
laptop comes with
entrepreneur-friendly
flexibility features
like an ultrabay drive
that can house either
an optical drive or
an additional battery,
a QuickCharge
battery, an elegant
spill-resistant backlit
keyboard, and both
USB-C type and USB
3.0 ports.
Ashish Sikka, Director
– SMB, Lenovo India, said,
“SMEs are the backbone
of the country’s economy
and are facing a digital
crossroad on keeping their
existing infrastructure
versus expanding on
mobile computing to meet
the challenging demands of
their customers."
R&M unveils
Quality Seal
for PoE Range
R&M has launched
a quality seal for
the Power over Ethernet
product range. PowerSafe
is the name of the new
mark. Cabling products
labelled PowerSafe can
continuously transmit
high currents in local data
networks.
Supplying power to end
devices over data cables
is paving the way to more
intelligent buildings and
to the Internet of Things.
Sensors, Wi-Fi antennas,
lighting, video cameras,
medical technology,
emergency and access
control systems, remote
maintenance, checkouts,
terminals, scoreboards, air-
conditioning and heating
technology, thin clients and
lots of other digital systems
can be integrated.
Nutanix
launches new
SaaS offering
Nutanix has
a n n o u n c e d
Nutanix Beam, a new
software-as-a-ser vice
(SaaS) offering that delivers
multi-cloud governance so
organizations can manage
their spending, security
and regulatory compliance
across nearly any cloud
platform. Beam is based
on Nutanix’s recently-
acquired Minjar Botmetric
service, which is already
used to manage more
than $1 billion of cloud
spend across Amazon
Web Services (AWS) and
Microsoft Azure.
The Nutanix Enterprise
Cloud OS software
helps companies reduce
complexity of their multi-
cloud architectures by
melding private, public
and distributed clouds into
a common IT operating
model for their end-to-
end infrastructure. Beam
further reduces complexity
by providing customers
with deep visibility and rich
analytics.

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VOICE-N-DATA
Vodafone now expands its
VoLTE services to Kerala
Sequans and Sasken to bring new
LTE devices to vertical markets
Bharti Infratel announces
merger with IndusTowers to
create major tower firm
Nokia to deploy FTTH network
across Nepal with Subisu
NETGEAR unveils R6260 Dual-
band SmartWi-Fi Router
BSNL and SAP offer GST
solutions in Indian enterprises
Vodafone has
announced the rollout
of its Voice over LTE
(VoLTE) services across
Kerala. With this launch,
Vodafone is enabling
customers to make calls
using VoLTE and enjoy HD
quality crystal-clear voice
with super call connect.
Vodafone SuperNet 4G
customers can access
Vodafone VoLTE for no
additional charges and
all calls will be billed as
per existing plan or pack
benefits, thus experiencing
the best from Vodafone’s
Data Strong Network.
Announcing the launch
of the Vodafone VoLTE
service, Ajit Chaturvedi,
Business Head – Kerala,
Vodafone India, said, “As
a leading telecom services
provider in Kerala, we have
been making significant
investments to expand,
upgrade our network and
to deploy new technologies,
so as to ensure that we
provide the finest service
experience to our valued
customers."
Se q u a n s
Communications
S.A. and Sasken
Technologies Limited have
entered into collaboration
to bring new LTE
devices based on
Sequans’ Monarch
LTE Cat M1/NB1
and Cassiopeia LTE-A
platforms to several vertical
markets.
“Our collaboration
with Sequans is based
on the development of
3GPP-compliant devices,
but we are adapting our
technologies to extend
our market reach,” said
Ajit Singh, SVP and Head
– Communications &
DevicesBU,Sasken.“Weare
customizing our Sequans-
based solutions to adapt to
non-3GPP requirements,
such as to cover non-3GPP
frequencies, to extend
transmit output power, to
add security, and to improve
operation in challenging
environments."
Bharti Airtel's
tower subsidiary
Bharti Infratel and Indus
Towers have decided to
merge their companies
to create one entity. With
a combined revenue of
around Rs.25,360 crore,
and 1.63 lakh towers across
22 telecom service areas
of the country, this new
pan-India tower company,
which will be named Indus
Towers Ltd, will easily
become the world's largest
tower company.
However, as per the
reports, Bharti Airtel is
planning a stake sale in the
new tower company that
will be formed after the
merger. The company in a
regulatory statement said,
"The board has decided to
engage with the potential
investors for evaluating a
strategic stake sale post the
completion of the merger."
The merger between
Bharti Infratel and Indus
Towers is happening at a
time when Bharti Airtel's
tower arm registered
8-per cent annual growth
in revenues to Rs.14,490
crore, while its net profit
slipped by 9 per cent to
Rs.2,494 crore.
Nokia and Subisu,
a leading Internet
Service Provider in Nepal,
will deploy a Fiber-To-
The-Home network across
Province 2 of Nepal to
provide enhanced, reliable
and quality services to
their subscribers. Nokia’s
GPON solutions will help
Subisu expand its network
and reach new customers.
Once deployed, the
FTTH network will enable
Subisu’s subscribers to
enjoy new ultra-broadband
applications and services.
Subisu was selected
by the Nepal Telecom
Authority (NTA) to build
the FTTH network for
eight districts in Province
2 of Nepal. The new
network will enable
Subisu to deliver Digital
Television, IPTV and high-
speed Internet services up
to 1 Gbps.
NETGEAR has
announced the
launch of NETGEAR
R6260; an incredibly fast
router with a dual-core
880 MHz processor which
enables combined Wi-Fi
connections at Gigabit
speeds of up to 1,600Mbps,
providing enough wireless
coverage for larger homes.
The R6260 dual-band
smart router is compatible
with the next generation
Wi-Fi devices and is
compatible with 802.11
a/b/g/n devices
With its new and
enhanced features the
AC1600 offers 3x faster
speed and enables HD
streaming throughout
your home with utmost
ease. With up to
300+1,300Mbps speed
and simultaneous dual-
band Wi-Fi technology,
the device avoids wireless
interference, ensuring
top speed and reliable
connections. The device is
ideal for applications such
as lag-free multiple video
streaming, multi-player
gaming, ultra-fast speed
and a secure and reliable
connection to the Internet.
State run telecom
major BSNL and
SAP SE have announced
signing of a Memorandum
of Understanding (MoU)
to jointly offer
i n n o v a t i v e
GST solutions
to enterprises
a c r o s s
India. The
collaboration
leverages the
c a p a b i l i t i e s
of BSNL as GST Suvidha
Provider (GSP) and SAP
as Application Service
Provider (ASP).
BSNL, through its
network of appx. 115
million customer base
currently connecting 646
districts, 4519 cities/
towns & 6.25 lakhs villages
across India, will provide
enhanced accessibility to
companies of all sizes,
s p e c i f i c a l l y
S M E s ,
to create,
c o n s o l i d a t e
and file GST
R e t u r n s
through SAP’s
ASP solution
in an easy,
secure and smooth manner.
The alliance will thus help
realize the full potential
of GST on the back of
BSNL’s country-wide
reach and SAP’s expertise
in providing robust
technology offerings.
Spirent forges
alliance with
CohdaWireless
S p i r e n t
Communications and
Cohda Wireless have
entered into partnership
to support the testing
of WAVE-DSRC (V2X)
devices. Building on their
long successful cooperation
for testing the European
V2X standard ITS-G5,
Cohda Wireless and Spirent
will provide similar tests
for the USDOT WAVE-
DSRC standards, as per
IEEE1609.x and SAE
J2945/1.
Spirent and Cohda
Wirelesswillbeparticipating
in the OmniAir Motor City
Plugfest where Spirent is
providing WAVE-DSRC
V2X conformance testing
at five test stations, enabling
V2X vendors to prepare for
OmniAir certification and
to improve their product
quality.
ACT Fibernet
raises data
limits of its
broadband plans
ACT Fibernet, a fiber-
focused wired broadband
ISP (Internet Service
Provider) in terms of the
number of fiber broadband
internet subscribers and
one of the most reliable
wired broadband internet
service providers in India,
recently increased the FUP
data limits across all its
broadband plans beginning
in Hyderabad. With this
move, ACT Fibernet aims
to meet the incessant
demand for higher internet
data among its existing
customers and enhance
their internet broadband
experience.
ACT Fibernet enjoys
the highest market share
in Hyderabad in wired
broadband market.
Coupled with incredible
internet speed the newly
revised plans will now allow
customers to consume
additional data basis his/
her usage needs.

For more information, please contact: publisher@varindia.com
www.varindia.com
www.mybrandbook.co.in HEAD OFFICE
Kalinga Digital Media Pvt. Ltd.
VAR House, A-84A/3, Rose Apartment, Paryavaran Complex
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Tel: 011-41656383, 41655458, Fax: 011-46061809
Email: info@varindia.com
BRAND ICON OF THE YEAR
Friday, 25th May, 2018
Shangri-La Hotel, New Delhi
Theme :
Disruption - A New Reality
Digital disruption accelerates improvements in business processes, elevates customer’s satisfaction and increases rev-
enue and business growth. Marketing technology has come a long way in enabling marketers to start real conversations
with prospects by providing content they care about and derive value from. This year, the 16th edition of Infotech Forum,
wherein the 7th edition of the Brand Book will be unveilled, will witness the recognition of Brand Icon of the Year.
Marketing investment builds sales over long term, but in the present
competitive environment the marketing team is under constant
pressure to achieve more and more with less and less. In our recent
interaction with 100 corporates in India, most of the CMOs spoke on
their shrinking budgets. So they have to work out how to spread their
wings wider and get the most bang for their bucks. At the same time,
they have to meet the challenge of driving immediate sales.
So there is a lot of pressure to really look at where they need to spend their money to get that return on investment. In order
to build brand equity and drive steps for their respective organisations, let’s see how these corporates have performed over
the last one year. It is worth mentioning that these brands have created impactful marketing which includes ways of cap-
turing great ideas, prioritizing ideas, and managing implementation of experiments of enhancing customer experiences.
Absolutely, it is the inherent quality and powerful asset of the MARKETERS.
Brand Icons of the Year (BIoY 2018) awards are one of a kind and highly credible - facilitating entrepreneurs
and corporate houses for their contribution to the business world, innovation, leadership, entrepreneurial spirit and best
business practices, etc.
These awards are aimed to recognize and facilitate the most successful marketers in the corporate world.
Only 10 CMOs to get recognised
FIVE TRAITS OF SUCCESSFUL CMO
Impactful marketing for the organisational growth
Believing marketing as the revenue driver
Spending on internal marketing than external
Working towards building corporate reputation
Successful in getting marketing money back
Resulted double digit ROI by rightfull marketing spend by CMOs
Many More...

CHANNEL BUZZ
M-tech Mobile conducts dealer
meet for its Gujarat partners
Inspira Enterprise hosts 9th edition of
its Annual Sales Conference at Bali
DIGISOL delights its Channel
Partners in Mussoorie
DIGISOL Systems hosted
a partner event at
Mussoorie. The trip was organized
for all the partners to celebrate
their achievements in active and
passive networking business. The
event was organized from 14th to
16th April, 2018.
“We intend to keep rewarding
our distributors from time to time.
For us, the regional distributors are
most important as they represent
the DIGISOL brand in the
market,” says Mandar Joshi, Head
– Channel Business, DIGISOL
Systems Ltd. He added, “Such trips
help in building excitement in the
channels and encourage them to
focus and improve their business
relationship with us.”
During the event, the company
unveiled its latest strategic products
and solutions and shared market
and sales insights.
In a constant endeavour to
work closely with its partners
across the country, DIGISOL will
continue to introduce number of
incentive programs for its partner
community.
IP-COM organizes Partners meet with
a plan to re-introduce itself in India
IP-COM India recently
held partners meet with an
initiative to re-introduce IP-COM
Brand in India. The meet was
attended by 30+ Prime Partners
across New Delhi region.
IP-COM’s strategy is to focus
on the SMB market in India and
provide the complete networking
solution for the customer instead
of single product. IP-COM pursues
the value of the solution. IP-COM
holds expertise to provide the most
suitable solution for the project,
such as hospitality, enterprise,
education, outdoor transmission.
With a re-entry in the Indian
market, IP-COM will be focusing
on the SMB market and CCTV
segment to fulfil market demand.
This time around, IP-COM is
differentiating itself by offering
direct support and price to its
Partners and SIs, which will default
issue such as stock, RMA and
project delivery incompetence.
The brand is also making sure to
keep abundant stock
for special projects
and tenders which
will need products
in handy. With the
complete solution
projects needing
more than only
products to make it
successful, IP-COM
has also made sure
to have technical as well as pre-
sales and after-sales service team
ready so that the customer gets a
satisfactory result from the brand.
The brand assured they will
be introducing new price system
and new channel system and will
make sure that they protect the
profit of their partners in this
cut-throat competitive market. IP-
COM is aggressive on rebuilding
the channel system in India with
each area consisting of two or
three distributors who will adhere
to respective channel policy.
M-tech Mobile has recently
organized a meet for
its dealers in Goa. The meet was
attended by over 40+ leading
channel partners from Gujarat and
was intended to showcase M-tech’s
new range of products, consolidate
its relationship with existing
partners and attract new partners.
The senior officials from M-tech
presiding over the meet included
Goutam Jain, Co-Founder, M-tech
Informatics Ltd;Lalit Agarwal,
CEO, M-tech Informatics Ltd; and
Sandeep Bediawala, State Head.
The meet showcased M-tech’s
array of smartphones and
feature phones, its unique selling
proposition as a brand, upcoming
product roadmap and schemes for
channel partners. An open walk-
in session was conducted to get a
first-hand feel of the products with
the company’s officials educating
the dealers about the products and
after- sales service.
Speaking on the side-lines of
the meet, Lalit Agarwal, CEO,
M-tech Informatics Ltd, said,
“It has always been M-tech’s
endeavour to understand the
needs of its channel partners and
maintain a long term association
with them.
Inspira Enterprise pioneered
IAC, the Inspira Annual
Conference, marked its ninth
year in Bali. IAC is an Annual
Sales kickoff, which is also
attended by all the heads from
various departments. At IAC
2018, the stage was set to plan
the New Financial Year, inspire
a growth mindset and celebrate
the success of its top-performing
employees. Adding to the energy
and prestige around the event,
senior executives from OEMs
like Array Networks, Avaya,
F5 Networks, Fortinet, Juniper
Networks, Motadata, NetApp,
Polycom, Ruckus &WinMagic,
Guardtime, i-Ram Technologies
and Manorama Infosolutions
were present.
Understanding the fast-
growing social media trend, there
were live updates from IAC 2018
on LinkedIn, Twitter, Facebook
and Google+. Inspira Enterprise
standing true to its image of
innovation, this year went ahead
with Live Streaming of awards
night on Inspira Enterprise’s
Youtube channel, which was
watched by many employees and
their families, along with other
partners back in India.
“The theme for IAC 2018 was
Q&A which stands for Quality
and Accountability. Q&A was
intended to give an update on the
future aspirations and a synopsis
of the contribution made by
Inspirers,” said Manoj Kanodia,
COE, Inspira Enterprise.
The Conference highlighted
Review & Training Sessions
on Cloud, HCI, Blockchain &
Smart City Solutions, along with
Business strategies and Marketing
presentation for the year 2018.

CHANNEL BUZZ
India is a strategic growth market for Toshiba, considering the business
potential for Audio products in India which is estimated to be around
$1-Billion this year, which is further expected to grow at a CAGR of 12%
until 2021.
“Our product strategy will be focused mainly around high value products
like Sound bars and range of trolley speakers, and high volume products like
mobile accessories including On/IN/Over the ear phones mainly in the
Wireless/BT category,” says Santosh Varghese, Vice President & General
Manager, Digital Products & Solutions - Toshiba Gulf FZE.
Currently in Japan, Toshiba Audio products have a 40% market share
in the RCR category. In India, its target is to achieve 15-18% market share
within 2020. To achieve this target, Toshiba is investing in brand category
development by connecting with its target segment including Zillennials
and GenX Xennials, channel development, and implement a solid product-
sellout driven business model.
Toshiba’s ‘Go-to-market’ strategy will be to focus more on locally
fit products that deliver high quality and reliability; introduce a range of
products & technology that fit the wide range of market segment in India
especially focusing on Category B & C towns and a good mix of online and
Toshiba Gulf FZE has recently forayed into
the audio segment by launching a complete
range of audio products in the country. Santosh
Varghese, Vice President - General Manager&
Digital Products & Solutions - Toshiba Gulf
FZE in a chat discusses the company’s GTM
strategy and the plans for the audio market
Toshiba to carry
forward its 142 year
legacy with new
product innovations
Santosh Varghese
Vice President & General Manager, Digital
Products & Solutions - Toshiba Gulf FZE
offline sales channel.
“We will focus on Toshiba’s USP of high quality and reliability of
its products which will be our competitive edge in this crowded audio
segment. We will also focus on ‘’Time to Market’’ by introducing the latest
technology in the Audio segment,” says Santosh.
He further adds, “We will be launching a wide range of entry and
mid-range audio products. We will also be introducing a wide range of
differentiated model in the mobile accessories segment and nostalgic
models for GenX like the Vinyl Players, Transistor Radios, and Cassette
Players.”
There seems to be a clear shift from ‘price-sensitivity’ to ‘quality-
consciousness’. As brands like Toshiba step in with high quality and
reliable products, consumers are now increasingly staying clear from low-
priced unbranded products. As most unbranded players don’t focus on
quality, they just add to the ‘digital waste’ in India.
“Toshiba’s long and rich history of innovation for over 142 years has
witnessed many ‘Industry First’ innovations that set the benchmark and
we will continue to build on our brand philosophy based on this culture of
Leading Innovation,” concludes Santosh.
PCAIT and FAIITA jointly organize ChannelVistas 2018
Progressive Channels’ Association of Information Technology
(PCAIT), along with the support of the Federation of All India
Associations of Information Technology (FAIITA), has organized its
Channel Vistas – 2018 in New Delhi. The event was attended by traders,
system integrators, IT vendors, etc from across the country.
150 members of FAIITA and PCAIT participated in it. The conclave
was aimed at networking amongst the state champions of IT business,
system integrators and vendors so that it encourages business growth
and enhances the quality and quantity of IT business throughout India.
The first session of the conclave was devoted to FAIITA and it was
inaugurated with the welcome speech by FAIITA President Champak
Gurjar and the second session was for PCAIT. This session was
inaugurated with the welcome speech by PCAIT President Alok Gupta.
Champak Gurjar, President FAIITA said, “The only aim of
FAIITA was to unite the entire India. Initially there were many small IT
associations but now all the association are getting united. We wanted
to get connected with each other and FAIITA should be the connecting
link. It is a platform where the channel community can grow the business.
We have signed a MoU with Taiwan so that we can leverage each other
to grow our business.”
It was also announced in the meet that a Memorandum of
Understanding (MoU) has been signed between FAIITA and four
vendors – HP Inc., Dell Lenovo and Acer that the pricing of products in
both online and offline will be same. In case of a breach, the vendor will
issue a credit note to channel partner.
A discussion was held in the second session with the title
“Enhancement of Business Prospects amongst the Members” and it
was moderated by General Secretary of PCAIT Saket Kapoor and Vivek
Sharma. PCAIT members, along with other association members, also
participated in the discussion and expressed their views.
The FAIITA President Champak Lal Gurjar, PCAIT President
Alok Gupta and General Secretary Saket Kapoor highlighted the need
of organizing this kind of conclaves in different states in every three
months to ensure revival of their activities and business initiatives thus
achieving the aim of enhancing the IT business prospects and also to
resolve any problem.
FACE TO FACE

AccelerateToWin
…..The Future of
Work at Citrix Summit 2018
Anaheim, CA (USA): Enterprises have
become more susceptible to cyber-security
risks as work becomes more distributed and
employees use cloud apps without its knowledge
and consent. IT is increasingly becoming
uncertain about where SaaS and web apps are
being accessed, or where sensitive data resides.
Citrix Access Control attempts to alleviate such
cyber-security concerns.
Citrix Synergy 2018,the annual customer
conference that happened at the Anaheim
Convention Center, Anaheim,California (US)
was a huge success! It was a three day event.
There were certain big announcements made
by David J Henshall, President & CEO-Citrix.
The event was kicked off in presence of 2,500
people who had come from across the world.
VARINDIA was hosted in the event. The
Opening Keynote was on The Future of Work,
and how Citrix is making it possible.
Beginning the conference, Mark Ferrer,
EVP and chief revenue officer, spoke about the
evolution of Citrix products into solution sets
that really resonate with customers, partners
and employees. Before introducing CEO David
Henshall, Mark took everyone back to 2017
when Citrix saw a 122% increase in new patents
and an 80% increase in product releases, and
then the roadmap for 2018.
“As Citrix accelerates to cloud and unifies
the portfolio, digital transformation is “not
just an opportunity, it’s an obligation to our
customers. And it all starts with you,” David said
in his presentation.
“More than half of all workloads will soon
be running on the cloud. 2018 is likely to be
the year where the world will generate more
data than all that is already in existence. And
millennials — that digital-born, social-platform-
dwelling generation — are now the largest
portion of the workforce. To realize the benefits
of these shifts will require us to transform the
way we do business. We need to spend less time
managing technology and more time harnessing
it for innovation,” David further explained.
There was an earthquake in the morning at
4.15 am of 4.5 magnitude in the richter-scale but
the earthquake’s 27 aftershocks were no match
for the announcements that followed, beginning
with Citrix Workspace app, the industry’s
first digital workspace to unify and secure all
apps and content for all devices. Along with
Citrix Networking and Citrix Analytics, Citrix
Workspace will power a new generation of
workers with a next-gen workspace that makes it
possible for work to happen wherever users are.
Citrix is working with strategic alliance
partners to give customers a fully-integrated,
fully-supported solution that delivers simplicity,
scalability, and security.
One of the important pillars of focus for
Citrix is choice without compromise, because
of which Citrix workloads can be run on any
cloud, including Google, AWS, Oracle and
Azure. Citrix will also provide day-one support
for Windows Server 2019. With Citrix Endpoint
Management, Citrix will unify management of
all devices, from mobile to IoT, in an easy-to-
adopt cloud service that offers support for
David J Henshall
President & CEO
Citrix
Press and Analyst Q&A with CEO David Henshall
and Chief Product Officer PJ Hough
INTERNATIONAL EVENT

Chrome OS, Apple tvOS and new devices
including Alexa for Business. It provides IT and
security teams with policy controls they never
had before for managing the access and use of
SaaS, web and the internet sites.
Citrix Workspace features includes instant
password-free access to SaaS, mobile and
Windows apps, pre-integrated, resilient and
high-performance networking and universal
search across the entire workspace. Add in Slack
integration plus self-service app and desktop
provisioning with Service Now, it’s a game-
changing, unified environment including SSO
that’s available now.
Citrix Innovation Award
During the keynote, Citrix chief marketing
officer Tim Minahan introduced the finalists for
the 2018 Citrix Innovation Award: Germany’s
WAGO, the UK’s Beazley and Health Choice
Network from the U.S. WAGO has developed
and produced innovative products for power,
transportation, process, industrial and building
automation markets for more than 60 years.
Citrix cloud solutions allow them to scale
quickly, maintain security, and remain agile as
they keep up with their rapid growth goals. This
Super Session with Dr. Condoleezza Rice
prestigious award spotlights customers who are
using Citrix solutions to drive innovation and IT
simplicity.
The second day, was equally exciting
with the presence of the most influential and
powerful people in the world, Dr. Condoleezza
Rice. She rose from a childhood in segregated
Birmingham, Alabama,
to become advisor to
presidents and an architect
of transformational
diplomacy during a time
of unprecedented and
tumultuous world affairs.
“Technology is not good
or bad. It’s neutral. The
question is how it is applied.
Sometimes innovation in
technology is not matched
by wisdom,” explained Dr.
Condoleezza Rice. The
Stanford professor and
the 66thU.S. Secretary of
State opened the second day morning’s Super
Session with a thought-provoking discussion
that touched on topics from growing up in the
segregated south protected by faith, family and
education to the enduring ideal of democracy.
Dr. Rice had shared her thoughts on the art of
diplomacy and its significance, not only on the
world stage but also in business, the workplace,
and within work teams.
As the first African-American woman
Secretary of State and the first woman National
Security Advisor, Dr. Rice is a living inspiration
of leadership with a unique perspective on
global politics and the rise and fall of nations.
She shared her thoughts on the challenges facing
the county of USA- “If it feels chaotic, that’s
because it is,” she said. She has spoken on how
she was doing her job is not to make comfortable
to all but rather to make more capable and
says,“It doesn’t matter where you came from, it
matters where you are going,” she said.
Tim Minahan, Citrix SVP, business strategy,
and chief marketing officer, joined Dr. Rice
onstage for an excellent and wide-ranging Q&A
on diversity, immigration, mentorship, and world
conflicts. Ultimately, Dr. Rice offered her own
optimistic view. “I have seen so many things
that seemed impossible in retrospect becoming
inevitable in retrospect,” she said.
Disruption comes in various shapes and forms
Security at the workspace helps to make things secure…
In an exclusive one-on-one interaction
with VARINDIA, Citrix Senior Director,
Marketing Development, Jeff Sanderson
discussed on the IoT, automotive industry,
insurance and the challenges being faced
with absorbing data and security. He had
discussed on the focus of Citrix, the
challenges that need to be tackled with
product initiatives through security and IoT,
besides the security vision for the Citrix
business.
“With our existing 4, 00,000 customers,
enterprise IT is increasingly becoming
hybrid and multi-cloud.Companies are
looking to tap into the business benefits that
different cloud platforms are offering them.
We ensure that adding a platform doesn’t
increase the administrative load, thus giving
you the true freedom to choose the platform
that best fits your organization. Also, the
huge focus is on security at the workspace
with the web application firewalls, which
technologies like edge computing. Without
platform-independent solutions for every
new platform, the administrative burden can
increase to the extent that it can annihilate
the business case. 99% out of 100% are
moving towards the multi cloud opportunity.
Citrix has also spoken about to keep
adding to the list of supported clouds, that
includes new power management capabilities
for workloads on Google Cloud Platform
(GCP). This adds GCP to the list of XenApp
and XenDesktop service cloud platforms
which also includes Azure and AWS. Citrix
will continue to add support for additional
cloud platforms based on customer demand.
Lastly, talking on the Key priorities for
the year 2018 is on Future works and working
with the strategic partners and customers,
Citrix workplace is really a great opportunity.
It is all about how Future works.”
helps to make the things secure.
As disruption comes in various shapes
and forms, we need to embrace newer
Jeff Sanderson
Senior Director, Marketing Development
Citrix

Citrix helps organizations in the digitization drive
What is your India strategy
for growth?
Citrix finds itself to be favourably
aligned with the government’s Digital India
mission. Today, we are focused on fuelling
the needs of public sector enterprises as well
as Central and State Government agencies
by leveraging IT for better customer service.
Improved workforce productivity and better
efficiencies across the enterprise supported
by modern IT architecture/infrastructure are
outcomes we intend on providing, through
our innovative solutions, by catering to their
specific requirements. This also offers Citrix
an opportunity to provide value through our
digital workspace, networking and analytics
portfolio. Citrix has dedicated teams and
focused Go-To-Market to address both
these market segments. We are also actively
working with large System Integrators who
are involved in addressing some of these
large projects.
How the Citrix security
alliance works for offering
better user experience.
Adoption of technological solutions has
been on the rise across the globe. However,
this also creates room for new security threats
to an organization. Malicious external bodies
can easily penetrate an organization through
internal systems. Therefore, organizations
need to adopt appropriate security frameworks
to protect data handled by employees, while
and in a customized manner. Organizations
across sectors have their own cloud strategy
that could be multi-cloud, private, public
or hybrid; or a combination of all of these.
Irrespective of the approach, Citrix is capable
of empowering organizations on their cloud
journey with our set of offerings in a secure
environment, moving away from traditional
way of looking at point solutions.
What is your strategy for the
year 2018?
Given the massive adoption of
technological solutions and shift in strategy
across enterprises, cloud and cloud enabled
SaaS apps will dominate above all other
solutions in 2018. When combined with
AI, machine learning, IoT and analytics, the
capabilities of cloud are endless. Businesses
are therefore focusing on revaluating their IT
requirements to ensure accelerated growth.
While businesses are strategizing about their
use of technology, security is also now a
pertinent part of boardroom discussions.
At Citrix, we understand this shift of
organizations and are aligning ourselves
to offer the right mix of unified digitized
solutions. Our cloud portfolio is enabling
organizations to make the shift towards
virtual datacentres. Further, our offerings
in Networking and Analytics ensure the
existence of a secure and digitized perimeter.
We at Citrix, are therefore focused at
reinventing and simplifying our solutions to
aid organizations in their digitization drive.
also allowing them the flexibility to work
in this environment without disrupting the
established momentum. Citrix simplifies this
process by providing an expanded security
approach that combines the capabilities
of our Networking portfolio with Citrix
Unified Endpoint Management and Citrix
Analytics. This enables an organization to
look at security posture from a completely
new angle and have a secure digital perimeter
for optimum visibility and control. Citrix
Analytics in particular makes use of AI
and machine learning to detect threats and
anomalous behaviour.
Additionally, the Citrix Cloud offering
also allows users to manage data seamlessly
Ravindra Kelkar
Sr. Director-Enterprise & Public Sector
Citrix
In an exclusive interaction, Ravindra Kelkar, Sr. Director-Enterprise & Public Sector, Citrix India
shares how India as a market fares for the company and the growth strategies it has zeroed down -
Citrix Synergy Final Night Party
Super Session highlights
There were many sessions and every session
was full of content and knowledge driven for
the audience attending the summit. On its third
day event, which was the last day, the keynote
session was from Michael Monroe Lewis, who
is an American non-fiction author and financial
journalist. He said that if human beings were
natural statisticians, there would be much
less opportunity to exploit it with better data.
Michael was explaining on how the enterprising
analysts in baseball and on the trading floor
found a way to leverage data to their advantage,
making millions in the process—stories he told
in Moneyballand Flash Boys and spoke about on
how to leverage the power from autonomy and
artificial intelligence.
Lewis’s research points out that “people who
aren’t using analytics intelligently are making
intuitive judgements—and they are flawed.” At
the same time, he says there’s a limit to using
algorithms alone to make decisions. Lewis
explained that the work of finding a balance
between data and people never really ends.
His most recent work, The Undoing Project,
concedes that we are aware of our cognitive bias.
Overall, Synergy has been a valuable summit
and it was absolutely a knowledge event not to
Deepak Kumar Sahu
Chief Editor, VARINDIA
be missed. The Final Night Party was celebrated
in the House of Blues.
There was also an announcement for the
next year Citrix Summit 2019 that is scheduled
for January 7-9 in Orlando, Florida.
INTERNATIONAL EVENT

Dell EMC’s CI model
offers enterprises more
simplicity and flexibility
Brief us on Dell EMC's
Converged Infrastructure model.
Traditional converged infrastructure
systems often require you to choose different
systems for different applications’ performance,
capacity, and data services needs. The VxBlock
System 1000 breaks the boundaries of
traditional CI by offering the industry’s first
converged system designed for all workloads
in the modern data center with unprecedented
choice to mix, share, and adapt pools of
market-leading storage, data protection,
and compute resources for all workloads to
maximize performance and utilization. It
offers trusted life cycle assurance with a unique
Release Certification Matrix and a dynamic Life
Cycle Assurance Portal that provides proactive,
customized recommendations to accelerate and
simplify the infrastructure update process. And,
NVMe-ready to ensure that the system is future-
proofed to deliver on extreme performance
requirements.
VxBlockSystem1000bringstogetherleading
technologies from Dell EMC (including Dell
EMC Unity, VMAX, XtremIO, Isilon, Avamar,
Data Domain, NetWorker, RecoverPoint, and
VPLEX), Cisco, (including USC B-Series and
CSeries servers, Nexus LAN, and MDS SAN
switches), and VMware (including vSphere
and vCenter). All system elements are pre-
integrated, pre-configured, then tested and
validated before shipping. Turnkey integration
allows you to operate and manage your system
as a single engineered product, rather than
as individual, siloed components. Ongoing,
component-level testing, and qualification result
in a drastically simplified update process. The
result is significant time and resource savings
throughout the system life cycle, allowing you
to focus your resources on business innovation.
Kindly elaborate about Dell
EMC's latest VxBlock System
1000 offering.
We have recently announced the
expansion of our market-leading converged
infrastructure (CI) system with the addition
of the next generation Dell EMC VxBlock
System 1000. The new system breaks the
physical boundaries of traditional CI and
offers enterprises even greater simplicity and
flexibility to help accelerate the IT and digital
transformation efforts. The VxBlock 1000
is designed to support workloads of all types
and includes a substantially broader choice of
world class storage arrays, data protection and
compute than previous-generation VxBlock
Systems. This new system’s all-in-one, multiple-
technology design expands upon CI’s promise
by further simplifying IT infrastructure lifecycle
management through extensive pre-validation.
This enables IT staff to be freed from time-
consuming administrative tasks, so they can
focus on higher-value, business innovation
projects.
What are the verticals you are
targeting with this offering? How
is it going to help the verticals?
Some key Verticals which will highly benefit
this includes the Banking and Finance, IT/
ITES and Public Sector, as these segments have
been early adopters of Converged systems of
DELL EMC. However, with flexibility offered
by VxBlock 1000, new segments like Telecom,
Retail and Manufacturing will be fresh target
verticals.
What kind of value additions
can Partners offer while selling
Converged Infrastructure?
Partners today can leverage VxBlock 1000
platform and provide added services over and
above the end to end solution offered by DELL
EMC; it starts right from being an evangelist to
a customer in their journey to cloud, but over
and above it allows partners to offer services
including, but not restricted to:
• Migration from legacy to new environment.
• Offer services to help create Self Service
environment for customer
• Help customer create a charge back
mechanism for resource usage on VxBlock
1000
• Create approval flow for automated cloud
environment on top of VxBlock 1000
platform
• In turn moving their own company move to
different league of service provider.
In a discussion with VARINDIA, Rajesh Ramnani, Regional Director -
CPSD, Dell EMC India talks about expansion of its converged infrastructure
system with the addition of its next generation VxBlock System 1000, the
targeted verticals it is focusing with this and much more…
The VxBlock System 1000
redefines the converged
infrastructure market, so you
can free up even more resources
to focus on innovation and
accelerateyourITtransformation.
The benefits include -
• Greater business agility with
the ability to choose the right
mix of resources and data
services that your evolving
applications need, when they
need them
• Improved data center
efficiency by pooling and
sharing resources to maximize
utilization, eliminate stranded
capacity, and increase ROI
• Better operational simplicity
through a turnkey, automated
engineered system experience
and life cycle assurance that
free up resources allowing
you to focus on innovation
rather than infrastructure
management
FACE TO FACE

MRUTYUNJAY
MAHAPATRA
UMESH
MEHTA
PUNEESH
LAMBA
SUBROTO
PANDA
VIPIN
KUMAR
VIJAY
SETHI
RAJESH
UPPAL
V
RANGANATHAN
IYER
VIKAS
ARORA
T.G.
DHANDAPANI
R P
RATH
SUMIT
SINGH
The cyber threat environment is intensifying dramatically. Concerns about the misappropriation of financial and personal data, while important
have been supplanted by the spectre of an even larger and more devastating threat. Management teams will be pressed, as never before, to
address concerns from data protection authorities, supervisory boards and journalists about their state of preparedness.
According to the study, currently 85 percent of firms surveyed said they would increase the budget their company allocates for digital transformation
by next year, with 37 percent indicating the increase would be by 10 percent or more. Further findings from the study include the following -
• Retail outperforms other industries across all three categories, setting the standard for creating innovative, digitally-driven customer experiences.
• Banking firms are ease-of-use leaders, yet they face investment challenges, including slow economic growth, low interest margins, increased
regulation, and changing consumer expectations.
• Healthcare companies traditionally lag behind other industries in adopting business technologies that help with customer engagement. This is
tied to intense regulatory requirements leading to a significant focus on security of customer data.
• Insurance organizations are just beginning to digitally transform as the complexity of products and services, legacy technology reliance, and
risk-averse cultures all affect how fast insurers can move forward with their digital transformation journeys.
• Telco firms are shifting to customer-centricity, driven in part by low customer satisfaction and disruption caused by over-the-top (OTT) providers.
• Media companies have the most ground to cover in digital transformation. They also represent the group least likely to increase investment in
digital transformation.
The study also recommends that firms be customer obsessed by building visions for winning over executive stakeholders, establishing baselines to
build digital transformation roadmaps, and putting innovation at the heart of their firms’ cultures to ensure greater digital transformation maturity.
Most of the companies are preparing to make digital transformation a priority, they have a long way to go before achieving any kind of mastery
over the multiple disciplines required to effectively innovate. Firms that are obsessed with their customer’s experience can achieve significant opera-
tional efficiencies and put innovation at the heart of their respective cultures and are the ones that will see the greatest benefits from digital transfor-
mation. In today’s business climate, with industries being disrupted at every turn, companies must be able to quickly change their products and
processes to take advantage of new market opportunities. As the study finds, improving digital maturity will be key to meeting the changing needs
of customers in an evolving marketplace.
KEY TAKEAWAYS:
In the age of the customer, empowered, demanding customers can exercise more choice than ever before in deciding which companies will earn
their business, and which will fall by the wayside. To keep up, firms must invent or reinvent their businesses with technology at the core, or watch
customers defect as their markets are disrupted. To move forward on digital transformation, firms must evaluate their current capabilities, and then
plot a path forward accordingly. Furthermore, firms must move soon to keep up with the fast pace of digital change. In the age of the customer,
firms must adapt or be swept aside.
FOR MORE PAGE NO. 54-55
EMINENT CIO'S OF INDIA

CIOs across the country are constantly evaluating on the opportunity of emerging technologies, business models, and economic
movements being fired at them - Machine Learning, Blockchain, Internet of Things, Industry 4.0, the Subscription Economy, Autonomous
Everything, Digital Transformation and so on.
There were increasing number of security breaches across verticals in 2017. One company’s CEO, CIO, and chief information security
officer lost their job as a result of a breach that resulted from the company’s failure to patch a known vulnerability in key systems, forcing
it to spend millions of dollars cleaning up the mess. The fact is it is absolutely difficult for the companies to keep throwing money at this
problem. Some say that cyber security is their companies’ No. 1 IT challenge, and that it’s the issue that’s most personally worrisome to
them; their companies actually spent less money on cyber security in 2017 (as a percentage of their IT budgets) than they did in 2016; the
year 2018 sees a newer approach towards cyber security by getting smarter and more efficient about how they protect their valuable
data assets, especially the data they hold on customers and business partners.
Enterprises are seriously thinking to deploy new technologies such as Internet of Things devices, artificial intelligence, blockchain and
more if they are to remain competitive in the marketplace. These technologies introduce new risks that will further test enterprises’
capacity to effectively and securely leverage technology. But no CIO can ignore the considerable business opportunities those
technology-based advances present - lower costs; more efficient supply chains; more secure networks and data storage; more dynamic
and reliable products and more personalized customer service. In an IoT world - there are expected to be billions of IoT devices globally
by 2020 – traditional approaches to data management might not cut it to sustain value from your data.
It’s the hard fact that customers’ data could be more secure on their own premises, if they could manage it properly - suggestion is to go
for the Hybrid model. Today, a complete workspace must include mobile applications, and IT must adapt to securely deliver them, in
additional to virtual Windows desktop apps, SaaS and web apps, as well as file sync and sharing.
The Gartner 2018 CEO and Senior Business Executive
Survey of 460 CEO and senior business executives in the
fourth quarter of 2017 examined their business issues, as
well as some areas of technology agenda impact. In
total, 460 business leaders in organizations with more
than $50 million in annual revenue were qualified and
surveyed.
IT remains a high priority coming in at the third position.
Workforce has risen rapidly this year to become the
fourth-biggest priority, up from seventh in 2017. The
number of CEOs mentioning workforce in their top three
priorities rose from 16 percent to 28 percent. When
asked about the most significant internal constraints to
growth, employee and talent issues were at the top.
CEOs said a lack of talent and workforce capability is the
biggest inhibitor of digital business progress.
Digital business matters to CEOs; this positive attitude
toward digital business is backed up by CEOs' continuing
intent to invest in IT. Sixty-one percent of respondents intend to increase spending on IT in 2018, while 32 percent plan to make no changes
to spending and only seven percent foresee spending cuts. More CEOs see their companies as innovation pioneers.
The most important is there’s so much data available today that the ability to understand your customer and connect with your customer
in a fundamentally different way is now possible. The question is now what do you do with that? But the potential to shift business models
and move into adjacent spaces is really unparalleled.
To summarize, many company like Microsoft, Amazon, Google, Alibaba, IBM, Salesforce, oracle, SAP and Indian companies into Data
center business SIFY, Netmagic, CtrlS, ESDS and BSNL is coming out with their various cloud offerings for flexibility, and that creates massive
opportunities for their growth. Cloud computing finally gives CIOs the framework for that escape, as it offloads much of the
maintenance/support heavy lifting to service providers that are better equipped to manage those tech workloads, freeing IT organizations
to focus on creating digital innovations that truly deliver a competitive advantage.
KEY TAKEAWAY
The challenge now for CIOs who have embraced cloud services is to move at least select employees out of their routines and comfort
zones by setting up structured, ongoing processes for hatching, vetting, prototyping, and testing new ideas being offered by the
vendors providing cloud/loud services.

“Our investment plans will be based on
customer requirements as most of our projects
are customer driven and specific to the custom-
er. Also I believe our IT landscape is strong
enough to continue with our existing
customers.”
Adoni Gururaja Rao
Director - IT Services,
Telenox Technologies
“The new age technologies like AI, ML etc. are
becoming more relevant and new skill addition
will continue to be the biggest task for a few
more years. With the plethora of new age
technology options available, CIOs are much
better poised to do so and they should take this
opportunity ahead.”
Ashok Cherian
Chief Information Officer
Emami Agrotech
“We will be focusing on basic AI, AR utility,
blockchain technology usage in ocean logistic
domain, enhancing Mobile Apps usage and
cyber security enhancement. We already have
significant usage of Mobile Apps and have a
plan to extend its usage in all functional
areas.”
Anjan Deb
GM-IT (CIO)
The Great Eastern Shipping Co
“Allocating 50% or more budget to technology
will not solve the problems we face in IT
Security. I think by employing skilled people,
we can save on the IT budget a lot and can do
the same amount of work with only 50% of the
total IT Budget. The IT policies have to be such
that when any new changes are necessitated,
they can be quickly adopted in our system.”
Deepak Kalambkar
IT Head
Marvel Datatech
“In the age of intensifying nationalism which
can sometimes depress the competition, or
dampen the growth, we aim to work to counter
these roadblocks by promoting partnerships,
encouraging innovations and leveraging
service models with the concerned customers,
governments and institutions.”
Faiz Alam Shaikh
Director, Network Operations and
Technology, Mastercard
“As a technology enabler we are placing our
bets on four key aspects namely digital engineer-
ing, smart manufacturing, pervasive technolo-
gies and perceptual engineering. Through these
technology pillars, L&T Technology Services
will be relevant today, tomorrow and the day
after and become the global leader in engineer-
ing services in the years to come.”
Dr Keshab Panda
CEO & MD
L&T Technology Services
“The role of the CIO centres on motivating and
developing agile teams which can partner with
business to provide effective solutions. I ensure
that my teams are constantly learning, reskill-
ing, and training to take on new challenges.
The leader needs to assess the technologies
and design an architecture that can manage
complexity and the agility of the business.”
Chandrasekar R
Chief Technology Operation & Infrastructure
Officer (CTOIO) Matrimony.com
“During current FY 2017-18, our focus was
mainly on compliance and operational
efficiency. To this extent, we spent our time,
energy and budget towards creating a virtual
data room, integrating our SCADA systems
with IoT, carrying out feasibility study and
then implementing a robust cloud-based
compliance tool to cater for our business risk.”
Col. K K Chaudhary
Executive Director-IT & IS
Lanco Group
“The biggest challenge still continues in
evangelizing the changes, educating the
workforce and adoption of these technologies
which can benefit the stakeholders. The depth
of the changes happening in the technology
field is too vast for any one individual to
master in a lifetime and develop systems.”
Chandra Mouli
CIO & CTO
Sankara Nethralaya
VARINDIA CONGRATULATES
EMINENT CIO'S OF INDIA

E magazine may 2018

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