- Raymond was incorporated in 1925 as a leading woolen textile business in India and launched its woolen worsted suiting range in 1957, which became its flagship product. - Its "Complete Man" advertising campaign in the early 2000s focused on portraying an aspiring male wearing the brand and creating emotional connections, which gave it a competitive advantage. - However, some feel the campaign lost its effectiveness over time as it seemed to shift away from emotions and explore similar themes as competitors.

1. RAYMOND CASE Varun Daahal (MD8017) * All the data is collected from Internet. I don't hold any ownership. Analysis is purely based on my understanding and perception

8. THE COMPLETE MAN

11. G e E k

12. VIBRANT ENERGETIC INNOVATIVE AGGRESSIVE

13. Positive Joy & Fun Lively

14. BRAND MANAGEMENT FRAMEWORK

15. RETAIN POSITION : DEFINING BRAND PORTFOLIO

18. THANK YOU !