Conference on Rural Telecom Markets by Tele.net

1. Bringing Smile to Masses
Vinish Kathuria
Chief Operating Officer
Spice Digital

2. God has created 5 sensory organs
 Eyes to see, Ear to hear, Nose to smell, Tongue to taste and
Hand to touch
 We only provide services for 2 – Eyes and Ear
Services for Real India
 Why ?
• Why focus on Real India ?
 Who ?
• Who are the services for ?
 What ?
• What are the services ?
• What is the Business Model ?
• What is the potential ?
• What are the limitations ?
 How ?
• How are they delivered ?
• How are the limitations overcome and potential realized ?

3. Why ?

4. Shopkeeper to a local Travel Agent
Be the store
house of Train, Bus Services
knowledge • Information
• News • Booking
• Weather • Confirmation
• Market rates
• Astrology
Payment
• To Railways, Bus
Get Educated Company
• Learn English - • Cash Collection
Pronounce from Customer
Trivandrum, • Transfer & Savings
Vishakhapatnam, @ Bank
Czechoslovakia
Utility Payments, Banking
• Utility Payments - Electricity,
Water
• Savings, Loans

5. Who ?  Healthcare
• Child Care, Baby Vaccinations
• Pregnancy Advice
 Education, Learning
• Schools
• English
• Career Advancement
 Entertainment
•Music
• Employment
• Agriculture – knowledge & market rates
• Education
• Banking
• Govt. Services – Land Records, Utility
Bills, Taxes, Forms
• Insurance
• Pension
• Travel
• Entertainment

6. What ?
Value Added Services
 Information
 Entertainment
 Commerce
 Communication
Type of Services
 G2C + C2G– Government to Consumer & vice versa
 B2C – Business to Consumer & vice versa
 B2B – Business to Business
 C2C (P2P) – Peer to Peer

7. Ration Enquiry of various
Card, Registration Government schemes
Certificate (birth, etc)
Weather information Mandi Rates
Tax/Bill Payment License enquiries
Latest Electoral Threat alerts (floods,
Division/Constituency landslides, bomb) and
evacuation plan
Transport Services Crime alerts in
(Railway/Airline/Bus) neighborhood
Government reports on Consumer Court/RTI
various issues Applications
Voting Card and Emergency nos. (Police,
registration Fire) + Helpline
Entertainment (Music Traffic (Challan deposit
on Demand, etc.) centres, rules)

8. Solution for M-Education
School/College Application
Locator Admission Receipt, Fee, Exam
Information Date, Result Alert
Angrezi Seekho Dealing with Exam
Update on Child Stress
Progress School Helpline
M-Payments
Schedule Update
Career Counseling
Distant Education
Gurucool

9. Solution for M-Health
Emergency Numbers First Aid Tips
(Ambulance, Police)
Medicine Reminder Update on Patient Progress
Request for Appointment Immunization Schedule
Hospital/Dispensary/PHC/ICTC/ Central Govt. Health Scheme Details
Aanganwadi Locator
Awareness Program (Tobacco/ Pregnancy Care/Child Care
HIV/Swine Flu)
Epidemic Alert Govt. Health Camp Alerts
Helpline/Infoline Mobile Payment

10. How?Technology & User Experience
Consumer Behavior of
Real India Relevant Content
• Low Education Levels
Personalized Plain, Simple
• Speaks 20+ languages
Data SMS Voice
• Wrt Technology –
combination of curiosity &
shyness Employees
• Comfortable in Groups – Visitors
individualistic behavior lesser
than in cities Citizens
• Cost Sensitive Urban Rural
Users of Telecom Services

11. User Experience
 Give me what I want
• Customized Data
 In my language
• Multiple Languages
 Don’t scare me
• KISS philosophy - Keep It Simple
 At a price point I can afford
• PPP – Public Private Partnerships
Limitation …or….Opportunity