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Bacardi Breezer

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Vassilena Valchanova
Vassilena Valchanova

An analysis of the global ad campaign for Bacardi Breezer - "Marketing across cultures" final project

Formation
1  sur  17
Summer in a bottle Restructuring of Bacardi Breezer’s global advertising strategy by Vassilena Valchanova
The Beginning ,[object Object]
Today ,[object Object],[object Object],[object Object]
Portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bacardi Breezer FRUIT FLAVOR + ALCOHOL - BACARDI RUM
Across the globe Also a vailable in USA and China P opular in Europe, Canada and Australia India : 1st entrant in the ready-to-drink category , market leader 1987 U S 1996 Europe
Degrees of adaptation ,[object Object],[object Object]
Examples ,[object Object]
Examples ,[object Object]
Examples ,[object Object],Israel Italy Canada
Examples ,[object Object],[object Object],[object Object],[object Object]
Examples ,[object Object],[object Object],[object Object]
Degrees of adaptation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Degrees of adaptation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential problems ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Please, drink responsibly! Thank you! Any questions? by Vassilena Valchanova

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Bacardi Breezer

  • 1. Summer in a bottle Restructuring of Bacardi Breezer’s global advertising strategy by Vassilena Valchanova
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  • 5. Bacardi Breezer FRUIT FLAVOR + ALCOHOL - BACARDI RUM
  • 6. Across the globe Also a vailable in USA and China P opular in Europe, Canada and Australia India : 1st entrant in the ready-to-drink category , market leader 1987 U S 1996 Europe
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  • 17. Please, drink responsibly! Thank you! Any questions? by Vassilena Valchanova