Digital Revenue - Growth Levers

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Vishal Sharma

Business

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Digital Revenue - Growth Levers

1. 3 Digital Revenue Growth Levers High ExistingRevenueEmerging Low Demand BAU Existing Revenue Transformative Platform Revenue Pilot/Experimental Connected Revenue New Industries Revenue • Existing Revenue • Sell Existing Digital Assets like IP, S/W, Algorithms, S/W • Contract Based on Shared Risk Outcome • Connected Revenue • Digitalise Product or Service • Sell Metered Revenue - selling on a pay-as-you-use basis • Platform Revenue • Run Platform as a business • New Industries Revenue • Tesla – moved from battery to car • May need to acquire or partner with other companies to make the leap to a new industry and shield the main brand Source: Gartner, HBR, Sales Academy , Forrester, Mckinsey