1. Amity School of Fashion Technology
VM for MANGO
Presented To:
Mridula Sahay Mehrotra
Presented BY:
Vishwa Varun
MA-FRM,2nd Sem
ROMANCE: EXOTIC DATE WITH SOULMATE
2. Amity School of Fashion Technology
MANGO
Introduction :
MANGO is an internationally famous multinational which designs, manufactures
and markets women’s and men’s clothing and accessories.
The MANGO concept is based on an alliance between a quality product, with an
original design and a coherent and unified brand image.
Dressing the modern, urban women for her daily needs is the formula we have
analyzed, adapted and applied in all the countries
3. Amity School of Fashion Technology
About BRAND :
MANGO is a global brand.
MANGO opened its 99th store in 1992.
Mango currently has a total of 1,220 stores in 91 countries
worldwide.
Their expansion continues with the recent entry in countries such
as Georgia, Argel and Martinica.
MANGO opened his 1st store in Mumbai, India.
4. Amity School of Fashion Technology
USP of BRAND:
The Mango concept is based on an alliance between a quality product, with
an original design and a coherent and unified brand image.
Dressing the modern, urban women for her daily needs is the formula they
have analyzed, adapted and applied in all the countries in which Mango is
present: it has been and remains one of the keys to their commercial success
and international prestige.
5. BRAND : MANGO
SEASON: WINTERS
WEAR: WOMEN’S
INPIRATION: RED WINE
MOOD: LOVE & AFFECTION
THEME: EXOTIC DATE WITH SOULMATE
STORY BOARD
6. Amity School of Fashion Technology
Inspiration:
INSPIRATION : RED WINE