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Amity School of Fashion Technology
VM for MANGO
Presented To:
Mridula Sahay Mehrotra
Presented BY:
Vishwa Varun
MA-FRM,2nd Sem
ROMANCE: EXOTIC DATE WITH SOULMATE
Amity School of Fashion Technology
MANGO
Introduction :
MANGO is an internationally famous multinational which designs, manufactures
and markets women’s and men’s clothing and accessories.
The MANGO concept is based on an alliance between a quality product, with an
original design and a coherent and unified brand image.
Dressing the modern, urban women for her daily needs is the formula we have
analyzed, adapted and applied in all the countries
Amity School of Fashion Technology
About BRAND :
MANGO is a global brand.
MANGO opened its 99th store in 1992.
Mango currently has a total of 1,220 stores in 91 countries
worldwide.
Their expansion continues with the recent entry in countries such
as Georgia, Argel and Martinica.
MANGO opened his 1st store in Mumbai, India.
Amity School of Fashion Technology
USP of BRAND:
The Mango concept is based on an alliance between a quality product, with
an original design and a coherent and unified brand image.
Dressing the modern, urban women for her daily needs is the formula they
have analyzed, adapted and applied in all the countries in which Mango is
present: it has been and remains one of the keys to their commercial success
and international prestige.
BRAND : MANGO
SEASON: WINTERS
WEAR: WOMEN’S
INPIRATION: RED WINE
MOOD: LOVE & AFFECTION
THEME: EXOTIC DATE WITH SOULMATE
STORY BOARD
Amity School of Fashion Technology
Inspiration:
INSPIRATION : RED WINE
Mood:
MOOD: LOVE AND AFFECTION
THEME BOARD & COLOR REFERENCE
PROPS USED IN VM
 WINE BOTEL WITH PAIR OF GLASS
 HEARTS
 CANDELS
 BALOONS
 CANDLE LIGHT DINNING TABLE & CHAIR
 ROSES
BACKDROP DESIGNBACKDROP DESIGN
VM
THANK YOU !

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VM for MANGO bY-VISHWA VARUN

  • 1. Amity School of Fashion Technology VM for MANGO Presented To: Mridula Sahay Mehrotra Presented BY: Vishwa Varun MA-FRM,2nd Sem ROMANCE: EXOTIC DATE WITH SOULMATE
  • 2. Amity School of Fashion Technology MANGO Introduction : MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories. The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula we have analyzed, adapted and applied in all the countries
  • 3. Amity School of Fashion Technology About BRAND : MANGO is a global brand. MANGO opened its 99th store in 1992. Mango currently has a total of 1,220 stores in 91 countries worldwide. Their expansion continues with the recent entry in countries such as Georgia, Argel and Martinica. MANGO opened his 1st store in Mumbai, India.
  • 4. Amity School of Fashion Technology USP of BRAND: The Mango concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula they have analyzed, adapted and applied in all the countries in which Mango is present: it has been and remains one of the keys to their commercial success and international prestige.
  • 5. BRAND : MANGO SEASON: WINTERS WEAR: WOMEN’S INPIRATION: RED WINE MOOD: LOVE & AFFECTION THEME: EXOTIC DATE WITH SOULMATE STORY BOARD
  • 6. Amity School of Fashion Technology Inspiration: INSPIRATION : RED WINE
  • 8. THEME BOARD & COLOR REFERENCE
  • 9. PROPS USED IN VM  WINE BOTEL WITH PAIR OF GLASS  HEARTS  CANDELS  BALOONS  CANDLE LIGHT DINNING TABLE & CHAIR  ROSES
  • 11. VM