Commerce beyond Code @ Meet Magento India 2018 - Vatsal Shah
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Shared my views at Meet Magento event in Ahmedabad, India. Shared my views on how tech people can understand and map commerce with their code such that it drives more value to customers. What is the difference between IT development company and ECommerce Agency... How to transform culture inside company to drive customer delight and profit.
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Commerce beyond Code @ Meet Magento India 2018 - Vatsal Shah
- 1. #MM18IN
- 2. #MM18IN Commerce beyond Code { # } Pragmatic Consultancy Vatsal Shah Thinker, Speaker & Transformer @vatsalshah | www.linkedin.com/in/vatsalshah
- 3. #MM18IN
- 4. #MM18IN
- 5. #MM18IN How do common e-commerce development project’s workflow look like?
- 7. #MM18IN Will this help client happy? Do client come to us for this?
- 8. #MM18IN
- 9. #MM18IN When you start looking all these aspects, you probably think like…. E-Commerce Agency
- 10. #MM18IN What is the difference? Thinking How do you think and consider clients and their projects? That will make difference… Approach What do you put in priority as service provider, • Selling vs. Consulting • Delivery vs. Value addition • Code vs. Commerce • Architecture vs. Need…
- 11. #MM18IN Fundamental Connect or Disconnect » Understanding eCommerce as digitizing sales channel. And not anything else… » Working on WHY of the project > Means what client is looking at the outcome. Do we bother?
- 12. #MM18IN Fundamental Connect or Disconnect » Helping client think through challenges he will face and resolving them » Providing end-to-end solution being a company or association of companies
- 13. #MM18IN It is about changing the culture of development. The day, a developer will understands workflow & business model of client commerce will win.
- 14. #MM18IN Missing Customer Centric Culture What customers really want What IT business supplies Compelling Experience Customer Service Personal Focus Service / Product Focus Reciprocal Loyalty Endless Prospecting Differentiation Sameness Coordination Confusion Innovation Status Quo
- 15. #MM18IN When we claim to be genie while doing sales, it’s high time to be the real one. Put customer & commerce ahead of code
- 16. #MM18IN Myth to be broken » Developers are technical people, they believe business is not their area to understand » We are Magento developers, so we think from Magento Commerce. Not commerce Magento » Let us know what we need to do.. Don’t make me think client’s business
- 17. #MM18IN Key areas of improvement » How many business we will understand? » Learn all models B2B, B2C, B2B2C, Subscription, Product and Service Selling, Auction, etc. » In dedicated mode, we are given tasks by other IT company / agency. So this is not applicable Here you are right.
- 18. #MM18IN Why all this? » All want big B2C projects / brands » All want to grow and make more $ like foreign agencies » All want to claim that they are end-2- end digital agency » After one level, all have aspiration to start on own or to be come freelancer » I want Local companies to grow and get right value
- 19. #MM18IN This needs mind shift Commerce beyond Code { # }
- 20. #MM18IN Good is not ‘good’ when better is possible Vatsal Shah Thinker, Speaker & Transformer @vatsalshah | www.linkedin.com/in/vatsalshah Pragmatic Consultancy