Et research booklet

Vaughan Davies
20762500
Emergent Technologies
Group:
Zoe Hall,
Sam Foote,
Jenny Fraser,
Basak Guler.

WHAT IS ‘EMERGENT TECHNOLOGY’?
DEFINITION BY WEBSITES, DICTIONARY AND PERSONAL OPINION.
“In the history of technology, emerging technologies are
contemporary advances and innovation in various fields of
technology.” - Wikipedia (Article - Emerging Technologies)
“New technologies that are currently developing or will be
developed over the next five to ten years, and which will
substantially alter the business and social environment. These
include information technology, wireless data communication, man-
machine communication, on-demand printing,
biotechnologies, and advanced robotics.” - BusinessDictionary
(Emerging Technologies)
It is easy to tell, just by these two definitions, that the phrase; ‘emergent
technology’ is an over-complication and generalisation of any form of
advance in any field. That is not to say that any “new” invention can be
called emergent, this label is only acceptable on something that contains a
technology/ system/ function that has previously been nonexistent.
New technologies are regularly related to human evolution, which to some
may seem illogical but for me is obvious. If humans can create a way to
whisper to a friend a thousand miles away, that blatantly shows evolution.
To try and prove my point of relation between natural evolution and the use
of emergent technology I will show the definition of evolution and compare
the two.
DEFINITIONS.
DEFINITION - EVOLUTION.
PERSONAL OPINION.
ev·o·lu·tion (v-lshn, v-)
noun.
1. A gradual process in which something changes into a different and usually more complex or better form. See Synonyms at development.
2.
a. The process of developing.
b. Gradual development.
3. Biology
a. Change in the genetic composition of a population during successive generations, as a result of natural selection acting on the genetic
variation among individuals, and resulting in the development of new species.
b. The historical development of a related group of organisms; phylogeny.

ANALYSIS OF TERMINOLOGY.
COMPARISON OF THE TERMINOLOGY OF EMERGENT TECHNOLOGY AND EVOLUTION TO FIND CORRELATION.
“In the history of technology, emerging technologies are contemporary advances and innovation in various fields of technology.”
ev·o·lu·tion (v-lshn, v-)
noun.
1. A gradual process in which something changes into a different and usually more complex or better form.
a. The process of developing.
b. Gradual development.
3. Biology
a. Change in the genetic composition of a population during successive generations, as a result of natural selection acting on the genetic
variation among individuals, and resulting in the development of new species.
b. The historical development of a related group of organisms; phylogeny.
“Contemporary advances” is a phrase that means modern
developments, growth within a particular sector.
“Process of developing” and “Gradual Development”.
These are phrases that could be used to describe emerging
technologies.
The word “emerging,” in this context, means
“Newly formed,” or “Appearing as prominent.” If
we compare this to the evolutionary phrase I have
highlighted we can show that, in technologies life-
style, evolution does exist through processes of
elimination, not only this, but natural selection exists
in technology but it is a conscious selection in which
humanism/ social trending/ necessity is the decider.
The only difference viewable from these examples seem to be the difference between technology, which is controlled and
decided upon consciously and natural evolution which is random because of mutation.

SINGULARITARIANISM.
This is when things get interesting.
Definition.
“Singularitarianism is a technocentric ideology and social movement
defined by the belief that a technological singularity—the creation of
superintelligence—will likely happen in the medium future, and that
deliberate action ought to be taken to ensure that the Singularity benefits
humans.” Wikipedia - (Article - Singularitarianism)
Although this definition of the Singularity theory is somewhat inclined to
mention the negative ‘side-effects’ that may come from the movement.
To put it simply, singularity is the point in technological evolution in which
technology gets to such a rapid rate of evolution that it can self-evolve
without decisions made by any human mind.
Obviously, due to film and tv, the idea of self-evolution (or AI, Artificial
Intelligence) is frowned upon because of the apparent destruction of
human race. But a Singulartarian (a follower or believer of the idea of
singularity) takes steps to make sure this technology can be controlled in
way that does not diminish the evolution of this technology.
Singularitarianism is also heavily connected to Transhumanism which is
the movement of a positive want of transforming the human condition.
Transhumanists and singularitarians are both inclined to think heavily
on the impact of Singularitarianism on their own lives and possibly even
start preparation which is predicted to be around the date of 2045.
Obviously, because of the magnitude of this supposed movement, it
has a mass ‘cult’ following. There are philosophers and researchers
that have delved into this subject as well as those who promote the
movement.
One of the main “spokes-person” for the movement is Jason Silva who is
known for his documentaries regarding this subject.
I implore you, at this point, to watch this video [ www. http://W ] to fully
understand the intensity of the singularity theory.

SINGULARITARIANISM [CONTINUED]
WHAT WILL HAPPEN AT THE SINGULARITAN MOMENT?
Ironically, the Singularitarianism is not recognised by spell-check, which is a great example of how technology has evolved in a way to assist humans.
A question I want to try and answer is;
‘What will happen at the Singularitarian point?’
I will do this by looking into what is said by Silva and Kurzweil, as they are the ‘poster-boys’ for singularitarianism.
Jason silva says; ‘Ideas are just as real as the neurons they inhabit.’ This metaphor describes the effect that an idea can have. If you have an idea to af-
fect the world the we can see, that idea has materialised itself from the image we see in our head to the real object that we can experience with other
senses. This means that we have a constructive force within us to be able to imagine something that does not exist. Silva quotes Terence Mckenna by say-
ing that when humans invented language, that is when biological evolution ceased and we began creating our own evolution through inventing ways to
help ourselves survive.
In a Q&A with Silva [http://singularityhub.com/2012/09/25/singularity-hub-qa-jason-silva-shares-his-motivations-and-vision-with-members/ ] he says this;
“I think the Singularity is a great metaphor that suggests things will change DRASTICALLY. Technology bootstrapping on its own complexity is accelerating
the rate of change exponentially- There’s a great line: “There used to be decades where nothing happens and now we have weeks when decades hap-
pen.”… I think doing what we can to accelerate progress, to find ever more creative ways to transcend our limits, to elevate humanity further and farther
is how we achieve our sense of cosmic heroism… Is using technology to build better technology and solve the grand challenges of humanity a means of
dealing with our mortality? It certainly could be, but it doesn’t make it any less important.”
MY OPINION
By reading his opinions on the subject and analysing what he has said, it is fairly clear that we cannot predict what the world will be when technology
has reached this point. We can only speculate as to wether or not we will ever be able to overcome the questionably set way that nature has directed us.
I believe that we will be able to connect ourselves to technology in a way that seems alien to us at this moment in time but will be the norm when the said
technology exists.

WHAT WEBSITES SHOULD WE EXPECT?
WHAT WILL BE AVAILABLE TO US IN THE FUTURE?
As an example of connectivity being visually presented, the website: (http://cinema-series.orange.
fr/evenement/universeries/en/) has made something similar to what we will be trying to accomplish.
This website has tracked american t.v shows and has linked all of the creators and those who
worked on the projects together in an aesthetically pleasing way.

CHOSEN BRIEF
D&AD Student Awards 2013
Digital Brief
Brief set by: BBC
What does it mean to be ‘alive’ online?
Background
The BBC is the world’s leading public
service broadcaster. Its mission is to
enrich people’s lives with programmes
that inform, educate and entertain.
BBC Online is unparalleled in delivering
content and services beyond the
expectations of its audience across
ten products (BBC Homepage, Search,
News, Sport, Weather, Knowledge &
Learning, CBeebies, CBBC, iPlayer
and Radio & Music) and four screens
(Connected TV, Desktop, Mobile, and
Tablet).
Traditional broadcasting uses ‘live’ as an
output to connect the audience to events
as they happen. Digital technology allows
a ‘live’ output to become much more
dynamic, multi-faceted and responsive,
ie ‘alive’.
BBC Online also presents the
broadcaster’s output through continuous
access, with live updates, catch-up
services and archive information all in
one place. BBC Online want their service
to be ‘alive’ to new information and for
the context of their audience – mixing
curation and participation.
Creative Challenge
How might we turn otherwise static
websites into pages that feel updated,
dynamic and relevant? How should live
updates sit alongside our archive and
connect to the rest of the BBC’s content?
The London 2012 Summer Olympics,
the UK riots in 2011, Glastonbury
Festival and the recent US election are
all great examples of specific events that
have been enriched by a multi-faceted
live element – coming alive across all
platforms, for all audiences.
Considerations
• Consider the different audiences of
the BBC. What are the specific user
needs and desires? Think about their
key products and screens. Are there
any common needs across multiple
products?
• Will your idea be tailored to a
particular audience or will you create
a more ubiquitous solution that
encompasses everyone’s experience?
• What are the different levels
of audience participation and
interactivity? E.g. social media, apps
or second screen experiences.
• Think about current and future trends.
Who will the BBC’s competitors be in
five years’ time? What technologies
will be available? How might audience
behaviour have changed?
• Consider creating a service blueprint
that brings to life how your proposal
will work across different user
journeys, screens, BBC products, and
with editorial teams etc.
Target Audience
The target audience for the BBC is very
broad – you will need to consider how a
large variety of people will engage with
your idea.
Mandatories
There is no need for code, just
compelling communication of your
vision. Include a convincing rationale
that explains your focus and design
decisions.
Deliverables
Main deliverable: Upload a presentation
film of your work (max. 2 mins) or up to
eight images showing your solution.
Optional supporting material for
presentation film: Up to four images;
interactive work (websites, widgets, apps,
HTML, etc.); supporting information (up
to 400 characters).
Optional supporting material for images:
Interactive work (websites, widgets, apps,
HTML, etc.); supporting information (up
to 400 characters).
Keep any text on images to a minimum;
supporting information can be entered
online.
For full format specs and guidance, see
‘Formatting Your Entries’ on the next
page. Work in formats other than those
outlined will not be accepted.
Deadline
Entries for this brief must be submitted
by Wednesday 20 March 2013.
#studentawards
How might we turn otherwise static websites into pages that
feel updated, dynamic and relevant? How should live updates
sit alongside our archive and connect to the rest of the BBC’s
content? The London 2012 summer Olympics, the UK riots in
2011, Glastonbury Festival and the recent US election are all
great examples of specific events that have been enriched by a
multifaceted live element - coming alive across all platforms, for
all audiences.
I will continue my research as normally but I will also keep the
brief in mind.
Because of the massive target audience that the BBC has, I will
have to figure out the age-range and class group of the general
audience.
The target audience for the BBC is vary broad - you will need to
consider how a large variety of people will engage with your idea.
Main deliverable: upload a presentation film of your work (max. 2
mins) or up to eight images showing your solution.

TARGET AUDIENCE
Television users - this could be any age, sex, race or
job salary due to the availability. There is something for
everybody with the BBC - and the BBC know this.
News followers - the BBC is very well advanced in
its news delivery, as they should, being the first news
channel
iPlayer viewers - because of the huge success of BBC
iPlayer since its launch in September 2008, the BBC
is fully aware that a lot of its audience watch, almost
exclusively, content from iPlayer.
WHO IS THE TARGET AUDIENCE FOR THE BBC CHANNELS?

CLOUD SOFTWARE SIMILAR SOFTWARE
The iCloud is Apples way of sharing content that
has come from users and shares that content
across the different platforms that the user has.
The Apple iCloud allows the user to upload
pieces of content (Photos, songs, files) to a
central server and have the ability to retrieve
that piece of content using any one of the
platforms that is connected to the iCloud (Mac,
iPhone etc.)
There are multiple possibilities that are offered
by Apple that allow the user the integrate
all of their platforms, such as Photo Stream
which allows the user the view photos from the
iCloud and this can be done on smartphones,
HDTVs and anything else that supports the
iCloud software. Other services include; iTunes
match, Find my Friends, Find my iPhone, Back
to my Mac and a backup and restore service
that allows the user to backup all of their
information and content.

BBC WEBSITE
The BBC site is neat, tidy and easy
to manoeuvre. It is also clean and
from what I can see, it has no
malfunctions.
I do not think that it is the website
itself that is calling for the remake,
but the link between product and
consumer is virtually nonexistent.
I will create my own account and
see if there are any bonuses to
signing up.

BBC WEBSITE - Analysis of ‘sign up’.
Immediatly after clicking the sing in button, I was taken to this page which
is a completely different layout and design to the previous page. There is
already a lack of continuity between pages, but it also reveals how solid the
system is. ‘If it isn’t broken, don’t fix it.’
There are two
external ways of
signing up with
BBC, although this
technology is not
new, it is one of the
leading ways to
connect a viewer to
a site.
Knowing that BBC is possibly Britains most trusted business,
there is an expectation of professionalism and BBC is aware of
this and has posted ‘We store your information securely, and
we never share it without your permission.’ This is only there for
peace of mind because it is illegal for BBC to do this anyway.

I was very surprised
with the standard of the
registration page. It felt
almost rewarding when
the box turned green. It
is the most simple way to
register and I believe it
has been done well.
I also wanted to see
what BBC would say
if there was an error
in the password boxes
and I was told promptly
and in a way that made
me want to correct this
situation.

Apart from getting your name/
email/ username at the top of the
page, there does not seem to be
much benefitto signing up to the BBC
website.
I believe that the typical viewer of this site is currently viewed by the BBC as
being ‘easy to please’ in the sense that they only need to make the website
look good, it does not need to go any deeper. But, apart from iPlayer, there
is nothing interactive about the BBC website.
I will redesign the website and create something that can connect the user to
best parts of the BBC.

IDEA GENERATION
To get to our idea we decided to sit and talk through
potential concepts and when we had got to the point where
we had a great idea, Jenny would sketch out the necessary
explanations for the group. These are her sketches.

OUR IDEA
CLOUD
PLATFORMCONSUMER USED
BY
SENDS CONTENT
This is our idea. We want to be able to give relevant
content to the consumer and the only practical way to
do this is by having a cloud-type system that can learn
from regular use by the consumer.
This is the first diagram to show this, but I believe there
is a better diagram to show this.
There is the chance in this diagram for
somebody to argue that this is copying Apples
iCloud, and I will agree to an extent. The Apple
iCloud receives information that has been sent
by the user. This information is then stored and
can be accessed through any Apple device that
has iCloud enabled on it.
Our concept is different because instead of
giving your information to the ‘BBC cloud’ and
then accessing that information from a separate
device, the BBC cloud will learn about what type
of information you regularly look at and present
to you related information and content from the
BBC.
The difference will be that the BBC will give
different (but relevant) information back to the
consumer, where as the Apple iCloud gives back
the same information that is put into it.
This learning idea will be structured by a BBC
profile that you can log on to on a range of
device platforms.

OUR IDEA
This is the better explanation of
the diagram as opposed to what
was on the previous page.

CREATING OUR IDEA
Vaughan Davies
Friends
Vaughan’s favourite content
Snog Marry Avoid?
4. Mel and Luke
Makeunder show with Ellie Taylor and POD. Mel is transformed
from punk to princess, while Luke’s bling is so minging that
POD’s sensors go into overdrive.
Sam Foote’s favourite content.
Vaughan Davies
Newport
10th December 1991.
Male
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Our idea revolves around the concept of the BBC learning about what the
consumer wants and to do this we will need to make something that houses
the BBC profile whilst keeping the interactivity that we want. The best idea
we had was to start with an online site, because of the already large use of
iPlayer, and then bleed into other platforms.

Top porn sites ‘pose
malware risk’
North Korea blamed for
cyber-attacks
Hackers steal
unreleased video game
Some of the web’s most-visited
porn sites are increasingly
putting their visitors at risk
of being infected by harmful
software, a researcher finds.
Seoul says the evidence
points to North Korean spies
being responsible for cyber-
attacks that disrupted work
at six TV stations and banks
in March.
Ubisoft takes its PC video
games store offline after
hackers find a way to download
games for free including
upcoming Far Cry 3: Blood
Dragon.
Vaughan Davies
Friends
Vaughan’s favourite content
Snog Marry Avoid?
4. Mel and Luke
Makeunder show with Ellie Taylor and POD. Mel is transformed
from punk to princess, while Luke’s bling is so minging that
POD’s sensors go into overdrive.
Sam Foote’s favourite content.
Entertainment
Sport
Science
Technology
Arts
Politics
Business
Weather
Vaughan Davies
Newport
10th December 1991.
Male
These two designs are our ideas for the localising of the profile. They work
in the sense that there is space for content that can be recommended,
although, these designs are not what we had in mind. We will re-design
these and make them more consumer friendly.

THE TOOLBAR
This toolbar was created by Sam and Zoe and is the main
recurring theme within our designs. It holds all of the relevant
options to make the experience within the BBC enjoyable, un-
invasive and easy to manoeuvre.
This is the BBC ME
notification icons,
not indifferent to the
notifications icon
on Facebook. This
is where all of your
recommended content
will be revealed to the
consumer.
This is the help centre,
every great website
has a page that helps
the user come to grips
to its unique user face.
This is the Profile
button, this takes you
back to your profile
page and from there
you can manoeuvre
throughout the website.
As well as a help
centre, every website
has a settings page
where users can edit
their details such
as age, name and
preferences.

Sam’s Feed
5 Following 8 Followers
Video News Sports Lifestyle Nature
Sam Foote
Newport
Advertising Design
Sam’s Comments:
Vaughan Davies:
Hey man have you checked out the
new Dr.Who yet? Let me know when
you have!
April 20th 2013 at 9.24 Reply
Vaughan Davies:
I saw you were looking for stuff to
do with global warming? Check out
this link, it might be of use to you :)
April 18th 2013 at 7.45 Reply
Evidence of Global Warming:
A Case Study.
6) TheVoice Blind Auditions

5 Following 8 Followers
Video News Sports Lifestyle Nature
Sam Foote
Newport
Advertising Design
BBC Me Voice Search: Help!
Evidence of global
warming
Brian Cox speaks up
about global warming
Africa - Sahara
Global Warming -
The Debate
Bitesize Science:
Global Warming
Wonders of the
Solar System
The battle against
Global Warming
Why are the ice
caps melting?
Global Warming:
What is being done?
‘Facts about global warming’ ‘environment’
Search Results:
Previous Searches:
Why are the ice caps
melting?
‘Top environmental issues in the
past decade’
April 4th 2013 at 3.41
Sam has no more
previous search
results.
Top Related Search:
BBC Blogs - Global Warming, the
Missing Energy.
12

4
12
Sam Foote
Newport
5Following
8Followers
COMMEN TS
VAUGHAN DAVIES‘Hey man, have you checked out the
new Doctor Who yet?...’ READ MORE
VAUGHAN DAVIES‘I saw you were looking for stuff to do
with Global warming...’ READ MORE
YOUR CHANNEL
THE APP
To keep the multi-platform experience,
we will need to create a face for access
through smart phones and tablets. All of
the same content will be available, just
shaped differently to fit other platforms.

THE VIDEO
In order to show how all of the different parts of this project can work
together, we will make a demonstration video that shows the BBCs coverage
of the University name change. The video will show our user, Sam, going
through his day and showing how he experiences the BBC ME software.
LINK TO VIDEO.

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