1. WELCOME

2. QUICK RECAP
Hi!

3. QUICK RECAP

4. QUICK RECAP
change
the
CITY
NAME

5. situation

6. situation

7. situation

8. situation

9. concept
LAUNCH A DRASTIC CHANGE TO
PROVOKE A DISCUSSION

10. EXAMPLES & REASONS
..IN THE WORLD

11. EXAMPLES & REASONS
..IN THE UK

12. EXAMPLES & REASONS
..IN WALES

13. EXAMPLES & REASONS
RT S!
W PO
Y NE
M AN
TO O
..IN WALES

14. NEWPORT HAS OUTGROWN
ITS NAME
NAMES ARE STRONGLY CONNECTED TO
IMAGE AND IDENTITY

15. EXAMPLES & REASONS
N-
- UPO
UM BAI I NES ES
M STA HAM
T
FORGET THE PAST CHANGE
REPUTATION

16. EXAMPLES & REASONS
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lla
ATTRACT TOURISM

17. concept
DIALOGUE ABOUT
NEWPORT
NAME
CHANGE
VALUE
PRODUCTION

18. concept
we need to get people talking
about their city, we felt the
best way to do this is to take
away its identity

19. campaign

20. campaign

21. campaign

22. TONE OF VOICE
OPEN
APPROACHABLE
UNBIASED

23. VALUE
POSITIVE
DIVERSE
ADAPTABLE

24. CAMPAIGN
SUGGESTION S
HYPE

29. CAMPAIGN
SUGGESTION S

33. CAMPAIGN

35. POSTER
buMPER STickERS
bAdgES

36. AlEXANdRA, NEil MichAEl,
NOVuS bERguS cASNEWYdd fiVE bRidgES-uPON-uSk
PROMOTiONAl kiT PROMOTiONAl kiT PROMOTiONAl kiT
POSTER POSTER POSTER
buMPER STickERS
buMPER STickERS buMPER STickERS
bAdgES
bAdgES bAdgES
NEWPORT

37. InPUt
OUR ACtIVIty tIME
PARtICIPAnts OF nEWPORt

38. “OUR JOB IS INSTIGATING A STORY AND LETTING IT GO.”
David droga

39. THANKS
S
G J
V