Designing a user experience that mobile smartphone users love requires understanding the best practices in testing and monitoring mobile apps and mobile optimized websites - for performance, usability, and adoption.
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Optimizing mobile apps and websites
1. Optimizing Mobile Apps and Websites
Or, How To Deliver an Experience Mobile Users Love
Vik Chaudhary
VP Product Management and Corporate Development
Keynote Systems http://www.keynote.com
@vikchaudhary
5. Mobile App
and Website
Monitoring
Real Device
Performance Content
Testing Verification
True on Mobile
Mobile Devices
Perspective
Mobile
Usability
Testing Mobile
App
Analytics
18. The Mobile Device Matters the Most
Data Network Application
Center Speeds Construction
Latency
Device Attributes
• Operating system version
• Browser and browser version
• No. of concurrent threads
• App architecture (local storage)
18
21. Mobile App
and Website
Performance
Monitoring
Real Device
Performance Content
Testing Verification
True on Mobile
Mobile Devices
Perspective
Mobile
Usability
Testing Mobile
App
Analytics
Mobile users have high expectations for mobile user performance 58% of mobile users expect websites to load as quickly, almost as quickly, or faster on their mobile phone, compared to the computer they use at home 75% of mobile users who experienced a problem said that slow load time was a problem they experienced 51% experienced a mobile site that crash/froze or received an error 52% of consumers are unlikely to return to a website they had trouble accessing from their phone 40% said they would likely visit a competitor’s mobile website instead Equation Research, Feb 2009
You get:Solutions to monitoring challenges1. Why Service Delivery Assurance2. Need for Active Testing3. Headaches of ownership