3. >,?&%&'&"% !"##$%&'( 5@A!
!"##$%&'()*+%,- *+%,-
• Slightly different models
• All the same premise
• Private
• Closed
• Member to member interactions
7. @,40$&')!B+--,%:,.
• Easy-er when you have email lists
• Tricky-er when you don’t
• Purchased recruit
• Websites
• Social media
• Direct mail
• On-site
• Post of sale
• Media (TV, Print, Radio, Online)
• Sales force
• Etc
18. >,.&:%)!B+--,%:,.
• Managing respondent burden
• Matching incentive plan with research plan
• Managing forums
• Shifting approach from custom research to
community panel research
• Managing client
19. N%+-(.&.)!B+--,%:,.
• Lots of information
• Analyzing open ends and forum content
• Speed of analysis
• The colliding of quant and qual
• Analyzing images/videos
24. @,C"0'&%:)!B+--,%:,.
• Lots of information
• Speed of analysis
• Format, frequency, audiences
• Snapshots and holistic views
• Communicating to internal stakeholders