Contenu connexe Plus de VDC Research Group (6) 2012: Mobile Software's Year in the Enterprise1. Mobile & Wireless Practice
David Krebs – Vice President
Eric Klein – Senior Analyst
Balca Korkut – Analyst
WEBCAST
2012 Mobile Software's Year
November 2011 in the Enterprise
© 2011 VDC Research Webcast
Mobile & Wireless
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2. Recording Available
A full audio recording is available for download at:
http://vdcresearch.com/market_research/mobile_wireless/freeresearch.aspx
© 2011 VDC Research Webcast
Mobile & Wireless
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3. About Us
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© 2011 VDC Research Webcast
Mobile & Wireless
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4. Our Core Coverage Areas
AutoID & Transaction Automation Embedded Hardware & Systems Mobile & Wireless
Industrial Automation & Control Embedded Software & Tools Emerging Technologies
© 2011 VDC Research Webcast
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applying robustto VDC’s large and continuouslyand continuously refreshed datasets.
© 2011 VDC Research Webcast
Mobile & Wireless
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6. Today’s Speaker
Eric Klein
Senior Analyst
Eric is a market research and consulting professional specializing in the design, analysis,
and delivery of project-based research. Over the past 15 years, Eric has worked with a
wide array of firms across a number of industries, leading quantitative and qualitative
research in areas such as innovation in enterprise software, supply chain risk
management, manufacturing operations / automation, and IT spending research. Eric
has worked in a variety of market research and management roles, providing market
data and competitive intelligence to Fortune 500 firms. His previous employers include:
AMR Research, The Yankee Group, and Affiliated Computer Services (ACS). Eric holds
a Bachelor of Science in Finance from Boston University.
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
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7. Today’s Topics
2012 Outlook…
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8. Mobile Software Market Overview
Robust performance in 2011 to give way to more challenging 2012
BYOD & Mobile Policies Make MDM Foundational
The MDM has matured, and application portfolios have expanded
Competing business models have emerged to secure mobile platforms
ISVs making their move …
MAM
A very early and well funded market
Mobile operators are keen on MAM
MEAP Tools are Empowering IT Organizations
Point solutions account for the majority of mobile deployments – today
MEAP vendors must be able to message their product portfolios for a wide variety of customers
MEAP product portfolios must expand
HTML5
Ratification isn’t until 2014 (allegedly) and yet were all talking about it (and using it)
HTML5 has quickly impacted business models and the mobile ecosystem
Under the radar acquisitions
© 2011 VDC Research Webcast
Mobile & Wireless
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9. Mobile Software – About to Ride the Wave
Tech watchers have been waiting – 2012 looks to be the year for mobile software’s coming out party
A confluence of high-impact
technologies have emerged ...
The Web
Mini CPUs PCs Enterprise Apps
© 2011 VDC Research Webcast
Mobile & Wireless
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10. Mobile Software Outlook – Approaching $10B by 2015
The channel is playing an increasingly important role in bringing mobile solutions into the enterprise …
Robust Growth Beginning 2012 Global Mobile SW Shipments
($USD Millions)
Field mobility still has significant $3,000
headroom
Health care a strong vertical in the US $2,500
Key Priorities for Mobile Aspiring ISVs $2,000
Determine monetization strategy
$1,500
Leverage the channel
$1,000
Don’t try to pick winners (platforms)
$500
Key Priorities for Tenured Mobility Vendors
Look out below! $0
2011 2012 2015
© 2011 VDC Research Webcast
Mobile & Wireless
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11. Bringing it All Together
Moving forward, the channel will play a critical role for enterprise mobility solutions
THE MEAP OPPORTUNITY
Managed Services via
Mobile Operators & Systems Integrators
Security Expense Device
Solutions Management Management
Physical loss of mobile devices will BYOD=Multiple carriers & complex BYOD and mobile policies make
always be a significant threat billing issues – critical for MNCs MDM foundational
I N T E G RAT I O N
Browser Mobile Application
Solutions Solutions Development
Web Apps (HTML5) Pre-packaged Mobile Applications Cross Platform Capabilities
© 2011 VDC Research Webcast
Mobile & Wireless
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12. 2012 Research Agenda
Enterprise Mobility Software Solutions Market
Track 1: Enterprise Mobility Software
o Volume 1: Mobile Device Management (July)
o Volume 2: Mobile Enterprise Application Platforms (MEAP) (July)
o Volume 3: Mobile Operating Systems & Mobile Developer Analysis (July)
o Volume 4: Mobilizing Enterprise Applications Software (September)
o Volume 5: Enterprise Application Stores (May)
Track 2: Fast Forward: Insights for Leaders
o Volume 1: A Classic "Attack from Below" – Gauging the Impact of Best-of-Breed Mobile Upstarts (March)
o Volume 2: If You Build It, Will They Come? The Mobile Cross Platform Field of Dreams (June)
o Volume 3: Mobile Distribution Channels: Driving Efficiencies for the Next Decade (September)
o Volume 4: Redefining Rugged: Establishing New Rugged Benchmarks for Today’s Economy (December)
© 2011 VDC Research Webcast
Mobile & Wireless
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13. Thank You for Attending this VDC Webcast
For more information please contact:
David Krebs – Vice President
davidk@vdcresearch.com | 508.653.9000 x136
Eric Klein – Senior Analyst
eklein@vdcresearch.com | 508.653.9000 x141
Balca Korkut – Analyst
bkorkut@vdcresearch.com | 508.653.9000 x134
Gerrell Smith – Account Director
gsmith@vdcresearch.com | 508.653.9000 x130
For complimentary insights and marketing data:
http://blog.vdcresearch.com/mobile_and_wireless/
© 2011 VDC Research Webcast
Mobile & Wireless
vdcresearch.com
Notes de l'éditeur VDC Research Group (VDC) provides exceptionally detailed direct-contact primary market research and consulting services to many of the world's largest technology suppliers, innovative start-ups and leading investors. The firm is organized around six practices, each with its own focused area of coverage, but all committed to the firm’s core philosophy. This philosophy is applied in our syndicated research and in the wide variety of other services we provide to meet our clients specific tactical and strategic decision support needs. All of our services are built on a foundation of highly skilled professionals applying robust methodologies to VDC’s large and continuously refreshed datasets. MAM vendors will continue to get funding in 2012 So that concludes our discussion for today. As you can see on this slide, we will be continuing our investigation of embedded software and tools technologies as part of our ongoing Embedded Software & Tools Market Intelligence Service, with new research volumes available throughout the year.