A lot has been written and said about growing interest in and adoption of 2D imaging solutions. Rapidly declining prices coupled with the need to support a wider range of 2D symbologies & applications across vertical markets and installation environments are some of the primary factors driving this growth. This has, however, resulted in the spotlight being taken away from the 1D imaging marketplace. During this QuickCast, VDC's Richa Gupta outlines the growing market opportunity for linear imagers and what we see as some of the primary drivers for their adoption across the globe.

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Barcode Market StillThinking Linear-ly
March 2012
QuickCast
Richa Gupta – Analyst

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Recording Available
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Our market research is the basis for the many other ways that VDC can help you to grow your business. Our clients rely on us to
provide actionable insights that support their most important strategic initiatives including: corporate development projects,
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For complimentary insights and marketing data:
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Today’s Speaker
Richa is the Barcode Analyst at VDC Research, responsible for covering the global markets for
Barcode Scanning and Printing Solutions. Prior to VDC, she worked as an Associate Research
Manager in the Customer Satisfaction Management and Measurement (CSMM) division at IMRB
International, Mumbai. During the course of her MBA, she also took up a 4-month Internship at a
salon chain wherein she was instrumental in designing the Operational Audit format along with
being an integral part of the team that set up the software module for achieving operational
standardization.
Richa has a degree in Computer Engineering from the University of Pune, India and holds an
MBA in Retail Management from NMIMS, Mumbai, India.
Richa Gupta
Analyst

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Today’s Agenda
vdcresearch.com
2D Gets the Attention, but Most Imaging is 1D
The ‘General Purpose’ of Linear Imaging
Sleeping Giants areWaking
Pinpointing Laser

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0
300
600
900
2015201420132012201120102009
Global Imaging Revenues byTechnology
2010 = $520.4 Million
Linear Imaging 2D Imaging
Linear Imaging growth being driven by competitive price points and continued proliferation of 1D codes
2D Gets the Attention, but Most Imaging is 1D
Growing adoption of 2D imagers overshadowing
the size and growth of the 1D market
Linear imaging more widely used AND still
growing
 Capable of decoding PDF417, reading
mobile barcodes
 2D barcode penetration fairly low
 Technology of choice for SMBs,
developing economies
 Attractive price point for performance
and device specs

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Able to support a wide array of applications … a general purpose device
1D Linear Barcode Imaging
High Performance
General Purpose
Low Cost
General Purpose
Higher priced, typically >$350 Lower priced, typically <$200
Feature-rich, Deeply converged Limited functionality – point & click
High performance scanning Designed for the ‘typical’ application
More durable More commoditized
The ‘General Purpose’ of Linear Imaging

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Imaging market leaders rethinking the 1D opportunity
Linear Imager
ProductAnnouncements
Features
Motorola
LI4278
Intermec
SG10T
--
CLASSIFICATION High Performance 1D Low Cost 1D
TARGET MARKETS Retail, Education, Manufacturing Warehousing, Manufacturing, Retail
ABOUT VENDOR First linear imaging product First foray into value-priced scanning
Sleeping Giants areWaking

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Laser scanning giving way to imaging – particularly Linear Imagers
Enterprise end-users who are currently refreshing scanning infrastructure are increasingly
considering or migrating to Imagers, particularly 1D
Although laser remains the preferred solution in many markets, handheld linear imagers are taking
share in:
 Transportation & Logistics
 Retail
 Commercial Services
Expect significant scanning technology refresh over the next 2-3 years
 Linear Imagers primed to replace laser scanners across verticals
 Need to educate channel partners and end-users
Pinpointing Laser

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For complimentary insights and marketing data:
http://blog.vdcresearch.com/autoid/
Sherrie Nankin – Account Director
snankin@vdcresearch.com | 508.653.9000 x119
Richa Gupta – Analyst
For more information please contact:
ThankYou for Attending thisVDC QuickCast