This is the second annual New Symbiosis of Professional Networks research study. In this study we examined the role of social media on decision-making among enterprise users and explored the dynamics of trust as well as the value of engagement and collaboration to support decision making and innovation across company operations for internal and external purposes.
This research explores the following questions:
•Is social media regarded as a trustworthy source of information for professionals?
• What do enterprise decision makers value most when interacting with peers through social media and social networks?
•How do enterprise decision makers use social media to gather information, advice and support peer collaboration; and how do they compare to traditional off-line networking and knowledge share?
•What tools and sources of social media are relied upon by professionals to make decisions?
•Will social media change the business and practice of enterprise-level operations (internal and external)?
•How do business leaders use social media for customer engagement/support; innovation of products and service; employee engagement; strategy development; sales and marketing?
•What has changed since 2009 in terms of social media usage and trust among professional decision-makers