Deconstructing Digital Strategy and Transformation. Trying to break it down into some of it's constituent elements. Hopefully enabling a more execution friendly model of thinking about Digital Strategy.

1. Thinking About Digital Strategy

2. What’s New? Haven’t We Been Doing
Digital for Decades?
Digital 1.0
Digital
2.0
Digital Today
The move to computerisation
is in fact digital. The use of
CD’s, or digital imaging or
videos, or word processing or
mainframe computers and
ERPS – all of this is really the
first generation of digital.
The internet and world wide
web brought is the next
wave of digital driven by the
global network, standards
(such as browsers) and the
democratisation of digital
technologies. From Yahoo,
Google and YouTube to
Facebook, Twitter and Skype
With the emergence of
smartphones, sensors and
social media, we are seeing a
new wave of digital adoption
and use to create a new
engagement layer. This is
changing how we engage with
customers, consumers,
employees & partners. This is
the digital transformation of
today.

3. What Are The New Challenges &
Opportunities?
Today, A traveller uses
his phone to check
whether it would be
faster to take the next
train from the closest
station, or whether a taxi
would be faster, given
the traffic conditions &
availability of cabs
Earlier, a traveller would
check on a desktop for
train timings on the
internet, and at the
railway station. She
would have to apply her
own judgement on
whether a cab might be
quicker. And she would
have to find a cab.
In future, the traveller
will be wearing a device
which will give her this
information while also
taking weather into
consideration and the
exact location her next
appointment is at,
ensuring she gets there
in the most preferrable
way

4. What Are The New Challenges &
Opportunities?
Real
Time
Data
ChangeLegacy
Engaged
Everything is faster than before.
Acting in real time
Ever increasing
volumes of data
and
Managing change,
learning to operate
within a change
environment.
Integrating with &
transforming legacy systems,
processes, culture
New rules of engagement, for
customers, partners,
providers. Today, A traveller uses
his phone to check
whether it would be
faster to take the next
train from the closest
station, or whether a taxi
would be faster, given
the traffic conditions &
availability of cabs
Earlier, a traveller would
check on a desktop for
train timings on the
internet, and at the
railway station. She
would have to apply her
own judgement on
whether a cab might be
quicker. And she would
have to find a cab.
In future, the traveller
will be wearing a device
which will give her this
information while also
taking weather into
consideration and the
exact location her next
appointment is at,
ensuring she gets there
in the most preferrable
way

5. The 5 Point Agenda
Digital
Strategy
Enable the
Now
Make Data
Driven
Decisions
Embrace
Change
Deal With
Legacy
Build The
New
Engagement
Layer

6. Mobile
IOT/ Sensors
Web &
Social
Digital
Strategy
Enable the
Now
Make Data
Driven
Decisions
Embrace
Change
Deal With
Legacy
Build The
New
Engagement
Layer
A useful starting point is the reshaping
of our customer/ consumer
engagement layer. Forrester Research
calls it “Mobile Mindshift”. For many
businesses this is known as the
‘Omnichannel’ strategy. It’s not just
tech, there are new cultures and rules
of engagement which need to be re-
learnt.

7. Real time
data
Always on
Context
Digital
Strategy
Enable the
Now
Make Data
Driven
Decisions
Embrace
Change
Deal With
Legacy
Build The
New
Engagement
Layer
It’s clear that we are moving
increasingly to a ‘real time’
environment. Services are delivered at
the point of need. We go from
awareness to desire to purchase in
seconds and minutes. Context drives
behaviour. Now is what counts.

8. Analytics &
BI
Big Data
Code Halo
Digital
Strategy
Enable the
Now
Make Data
Driven
Decisions
Embrace
Change
Deal With
Legacy
Build The
New
Engagement
Layer
The sheer volume of data is growing at an explosive
pace. But we can also make sense of this data ever
faster. The triple play of gathering data, structuring
and analysing it, and converting into meaningful
insights is likely to be a make or break skill in every
industry.

9. Environmt
Radar
Consumer
Habits
Agile Org
Digital
Strategy
Enable the
Now
Make Data
Driven
Decisions
Embrace
Change
Deal With
Legacy
Build The
New
Engagement
Layer
This means that we are going to be in
a high change environment for a
while. There is no “target operating
model”, but rather an “evolving
operating model”. You need the ability
to track change drivers, and create an
organisation that can adapt – including
strategy, structure, systems, skills and
processes.

10. Zero
Discontinuity
Enabling
Infrastructure
Service Layers
Digital
Strategy
Enable the
Now
Make Data
Driven
Decisions
Embrace
Change
Deal With
Legacy
Build The
New
Engagement
Layer
All of this needs to be done with existing infrastructure and legacy
systems, while the busness is running. Defining service layer
abstractions and creating a zero-discontinuity model of change,
while planning for enabling infrastructures for the new digital
environment, are the key needs of this space.

11. Real time
data
Always on
Context
Environmt
Radar
Consumer
Habits
Agile Org
Zero
Discontinuity
Enabling
Infrastructure
Service Layers
Analytics &
BI
Big Data
Code Halo
Mobile
IOT/ Sensors Web
Digital
Strategy
Enable
the Now
Data
Driven
Decisions
Change
Enabled
Deal
With
Legacy
Build out
the Di-
Phy
Simple, really 
In Sum…

12. Thanks for Listening
@vedsen