Power of analytics in Digital Marketing to shoot up ROI
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Having Analytical skills is the most critical for every digital marketer, here listed down some of the important channels/tools to see the data and optimize your digital marketing initiatives.
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Power of analytics in Digital Marketing to shoot up ROI
- 1. POWER OF ANALYTICS TO SHOOT-UP ROI BY VEERENDER BY VEERENDER
- 2. EVERY DIGITAL MARKETER SHOULD HAVE 1 SKILL AS MANDATORY BY VEERENDER
- 4. WHY IT IS IMPORTANT TO KNOW ANALYTICS? WHY IT IS SO MUCH CRITICAL? BY VEERENDER
- 5. TO KNOW THE PAST AND ANALYSE THE PRESENT AND TAKE DECISIONS TO PERFORMER BETTER IN FUTURE BY VEERENDER
- 6. ANALYTICS IS NOT JUST WEBSITE ANALYTICS BY VEERENDER
- 7. WE USE ANALYTICS IN 3 DIFFERENT CHANNELS VEERENDER
- 8. SOCIAL MEDIA ANALYTICS BY VEERENDER
- 9. LIST DOWN THE PERFORMANCE OF EACH AND EVERY POST DEFINE YOUR OWN BRAND BENCHMARKS BASED ON PERFORMANCE LIKE POOR, AVG, GOOD AND BEST REDUCE POSTING THE CONTENT WHERE YOU ARE NOR MEETING YOUR OBJECTIVE I.E POOR AND AVG Once You Define Your Goals & Posted Something in Your social channels BY VEERENDER
- 10. Report #2: Acquisition > Social > Network Referrals Report #1: Acquisition > Social > Conversions How do You Know what is giving good ROI for You? BY VEERENDER
- 11. First Source is your FB Page insights What Demographic your content is reaching vs who is engaging with your content
- 12. Facebook Analytics is a complete analytics solution for your iOS and Android mobile apps, mobile and desktop websites, and your Bots for Messenger A truly omni-channel solution with faster insights, Facebook Analytics can help you understand your complete customer journey across all of your channels. It supports page analytics and website analysis using fb pixel code with appropriate events. Facebook Analytics: BY VEERENDER
- 14. FOR MOST US WHO ARE IN SEO, SEM OR CONTENT WRITING JOBS, OUR WORK STARTS WITH KEYWORD PLANNER BY VEERENDER
- 15. WE USE THE KEYWORD PLANNER TO FIND KEYWORDS, COMPETITION, SEARCH VOLUMES, ADGROUP IDEAS, AVG CPC, ETC, ETC… BY VEERENDER
- 16. BUT KEYWORD PLANNER DOESN’T JUST HAVE THIS, IT HAS LOT OF OTHER DATA FOR ALL OF USE AND BETTER PLAN AND EXECUTE OUR MARKETING ACTIVITIES. SOME OF THE EXAMPLES ARE.. BY VEERENDER
- 17. ESTIMATING THE MARKET SHARE OF THE BRAND BY VEERENDER
- 18. WHAT MARKETS TO FOCUS Cities with Strong Brand Presence Cities to Focus to Improve Brand Share BY VEERENDER
- 19. WHAT PEOPLE ARE LOOKING FOR... BY VEERENDER
- 20. INTENT VS NON INTENT SEARCHES BY VEERENDER
- 21. GET CONTENT IDEAS EASILY • WEBMASTER TOOLS IS THE PRIMARY SOURCE • SITE SEARCH ANALYSIS GA • KEYWORD ANALYSIS FROM GA • INFORMATIONAL SEARCHES FROM KW PLANNER • SEARCH TERM REPORTS FROM ADWORDS • RAISING TERMS FROM GOOGLE TRENDS LETS CALL IT “KEYWORDS IN DEMAND” BY VEERENDER
- 22. PAID MEDIA ANALYTICS BY VEERENDER
- 23. WHOM YOU ARE LOOSING IMPRESSIONS TO? BY VEERENDER
- 24. ADD ANNOTATIONS TO YOUR REPORTS BY VEERENDER
- 25. CUSTOM SEGMENTS Demographics, Technology, Behaviour, Date of First Visit, and Traffic Sources. BY VEERENDER
- 27. Check your Your Top Conversion Paths In todays advertising world, people use multiple paths before completing any transaction it is very critical to what are those touch points before he/share makes the purchase BY VEERENDER
- 28. BY VEERENDER
- 29. User Locations Dimensions user Locations. Settings Locations BY VEERENDER
- 30. Analytics Data in Adwords BY VEERENDER
- 31. BY VEERENDER
- 32. WE, AS CAMPAIGN MANAGERS SPENDING HOURS OF TIME EVERY DAY/WEEK TO REPORT TO YOUR CLIENTS/MANAGERS.. BY VEERENDER
- 33. IMAGINE, A TOOL DOES IT FOR YOU, WITH GRAPHICAL REPRESENTATION OF THE DATA WITH PERFORMANCE BY VEERENDER
- 34. SEY HELLO TO.. BY VEERENDER
- 35. DATA STUDIO HOME PAGE BY VEERENDER
- 36. SO MANY REPORTING DASHBOARDS BY VEERENDER
- 37. SAMPLE ADWORDS REPORT IN DATASTUDIO BY VEERENDER
- 38. BUT, IT IS NOT JUST FOR ADWORDS BY VEERENDER
- 39. 50+ CHANNELS TO REPORT IN ONE PLACE BY VEERENDER
- 40. 100+ METRIC TO REPORT AND BUILD DASHBOARDS BY VEERENDER
- 41. SO HOW DO YOU SET THIS FOR YOU BY VEERENDER
- 42. VERY SIMPLE… VISIT DATASTUDIO.GOOGLE.COM THIS BETA VERSION IS FREE
- 43. SOME MORE USEFUL TOOLS BY VEERENDER
- 44. BY VEERENDER
- 45. FINAL WORDS ABOUT THE IMPORTANCE OF DATA… BY VEERENDER
- 46. BY VEERENDER