Marketing takes time, money, and lots of preparation. As small businesses owners, entrepreneurs or dream-chasers, your marketing plan is your roadmap to success and achieving all your goals. It’s your step-by-step guide! Learn how to develop your own marketing plan and leverage your vegan competitive edge.

1. Webinar Wednesday 2013
Presenter: Stephanie
Redcross
Developing Your 2013 Marketing Plan
http://www.facebook.com/StephanieCanHelp

2. LOGISTICS
Webinar Wednesday
1. Link To Presentation will be Available
on our facebook and Twitter Pages,
Plus Slide Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!

3. Why Do you Need A Plan
Webinar Wednesday
Measure
Success
Communication Budgeting Avoid Mistakes
With Your Team
Plan For
Growth

4. Why 6-Month Plan?
Webinar Wednesday
February - July 2013
•Long Enough For Future Planning
•short Enough To Feel Results
•Develop The Habit Of Forecasting
•Focus Multiple Cycles Of
Strategic Thought
•Ability Adapt To Change

5. What’s Included in A
Marketing plan Webinar Wednesday
1
About The Market External View
Background Company Research
2 4
Marketing Overall Marketing Tools and
Goals Objective Tactics Approach
3 5
Products/ Money and
Benefits Budget Resources
Services
6
Activities/ Execution Plan
Audience Who To Reach Timeline
Marketing Tagline, Results Reporting
Message Personas Tracking

6. Getting Started
Webinar Wednesday
#1 Write 150 to 200
Words Describing
Background
About The
Company Your Company
Marketing Overall #2
Goals Objective Write 1 to 3 Goals
For 2013
Products/ Benefits
Services
#3 Write Name of
Each Product & 5
Word Description

7. Where To Focus
Webinar Wednesday
✦ Did I expand My Company?
#1 Write 150 to 200
Or Re-Defined My Business? Words Describing
✦ Do I need Help Developing A Your Company
Strong Goal
✦ Do my Current Products #2 Write 2 Sentences
Support My Goal?
✦ What Products Do I Need to Describing Your
Support My Goal?
✦ Do I need To expand My
2013 Goal
Company Description To Meet
My New Goal
#3 Write Name of
Each Product & 5
Word Description

8. SETTING GOALS
Webinar Wednesday
1. Brainstorm A Huge List Of
Goals (e.g. 10)
2. Validate That They Are Revenue
Realistic
Community
Impact
3. Assign A Metrics
Influence/ Reach
4. Explain How to Reach Goal
Market Share
5. Prioritize And Select 1 to 3
Goals

9. EXAMPLE OF GOALS
Webinar Wednesday
Goal Activity Priority Timeline Results
Reach New Social Media; Blog
Audience
Increase Wholesale
Distribution
New Product Expand Products Line
Global Offer International Shipping
New Revenue Offer Classes
Channel
Online Sales Develop Website

10. THE CALENDAR
Webinar Wednesday

11. EXAMPLE OF GOALS
Webinar Wednesday
Goal Activity Timeline Results Priority
Reach New Engagement
Social Media; Blog Monthly
Audience Rate
Increase # Of
Wholesale 2Q13
Distribution Distributors
Production 3 New
New Product Expand Products Line 2H13 Products
Global Offer International Shipping Holiday 5 Countries
New Revenue 500 Per
Offer Classes July 2013
Channel Month
500 Daily
Online Sales Develop Website 60 Days Traffic

12. HOW TO PRIORITIZE
Webinar Wednesday
1. Create A List of Existing, New Planned Goals
2. Rank By Impact, Ease Of Execution, Time to Implement
Goal Activity Impact Time Ease
Reach New Social Media;
Audience Blog High Long Term Hard
Increase Short
Wholesale Med Med
Distribution Term
Expand
New Product Products Line Med Long Term Hard
International Short
Global Offer Low Easy
Shipping Term
New Revenue
Channel Offer Classes High Long Term Med
Develop
Online Sales Website

13. HIGH LEVEL PLAN
Webinar Wednesday
Goal Activity Timeline Results Priority
Reach New Engagement
Social Media; Blog Monthly 1
Audience Rate
Increase # Of
Wholesale 2Q13 3
Distribution Distributors
Production 3 New
New Product Expand Products Line 6
2H13 Products
Global Offer International Shipping Holiday 5 Countries 2
New Revenue 500 Per
Offer Classes July 2013 4
Channel Month
500 Daily
Online Sales Develop Website 60 Days 5
Traffic

14. HIGH LEVEL PLAN
Webinar Wednesday
Company Description:
Goal Activity Timeline Results Priority Product/
Service
Reach New Engagement
Social Media; Blog Monthly 1
Audience Rate
Increase # Of
Wholesale 2Q13 3
Distribution Distributors
Production 3 New
New Product Expand Products Line 6
2H13 Products
Global Offer International Shipping Holiday 5 Countries 2
New Revenue 500 Per
Offer Classes July 2013 4
Channel Month
500 Daily
Online Sales Develop Website 60 Days 5
Traffic

15. Identify Missing Pieces
NAVS Vegetarian
Summerfest 2012
Market
Background Research Goal Activity Timeline Results Priorit
y
Produc
t/
Service
Reach New Engagemen
Social Media; Blog Monthly 1
Marketing Marketing Audience t Rate
Goals Tactics
# Of
Increase Wholesale 2Q13 Distributo 3
Distribution rs
Products/ Budget
Services New
Product Expand Products Line Producti
on 2H13
3 New
Products 6
Global International 5
Holiday 2
Offer Shipping Countries
Activities/
Audience Timeline
New
Revenue Offer Classes July 500 Per 4
2013 Month
Channel
Online 500 Daily
Develop Website 60 Days 5
Marketing Results Sales Traffic
Message Tracking

16. Presenter: Stephanie
Redcross
Need More Help? Set Up A
Meeting With Stephanie
http://
www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp

17. VM Example
Webinar Wednesday
#1 Vegan Mainstream provides marketing solutions to vegan and vegetarian businesses, as well
as to those interested in incorporating more mindful practices and products into their
brand. Our strategic marketing plans and services are not only fueled by our extensive
experience, knowledge and expertise, but also by our passion to see conscious brands thrive.
We believe in and support the veg movement and know that your consumers will appreciate
that your mindfulness extends even to how you market your business.
Vegan Mainstream can help you increase customer volume and retention; improve web traffic;
manage a social media and PR campaign; and create product promotions.
#2 Increase our Reach and Impact By Developing
(Free/Paid) Services That Allow Us To Help A
Larger Portion of The Vegan Professional
Population
#3 Webinar Wednesday Marketing Plans
Online Classes Client Services
Onsite Bootcamps Marketing Analytics
One-on-One Consults Advertising