Get organized so you are ready for every holiday, special event, giveaway and major announcement. The best social media campaigns all start with a simple plan: who’s posting, when, about what and why. You are already spending your valuable time on many of these platforms so, why not get ahead of the curve and plan ahead for your success instead of leaving it up to chance.

1. Webinar Wednesday 2013
Presenter: Stephanie Redcross
Today’s WEbinar:
Social Media Posting Schedule
http://www.facebook.com/StephanieCanHelp

2. LOGISTICS
Webinar Wednesday
1. Link To Presentation will be Available on
our facebook and Twitter Pages, Plus Slide
Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!

3. Getting Started
1. Why Use Social Media: Clear Understand Of Your
Purpose On Social Media
2. What Are Your Goals: How Will You Measure Success
3. Overall Guidelines: What You Will and Will Not Do
On Social Media
4. Which Tools To Use: Determine Which Social Media
Accounts You Will Focus On
5. Approach By Tool: Link Tools With Goals
Social Media Posting Strategy | Webinar Wednesday

4. THE FOUNDATION
Webinar Wednesday
Tool Goal Type Of Activity
Facebook Engagement Updates; What’s Happening; News; Current Events
Boards For VM Projects; Partnerships and Special
Pinterest Library/Reference
Events; Vegan References
Linkedin Discover New Things Introduce New Topics; Blog Post; Op Ed
Instagram Behind The Scenes Daily Life; Live Shots; Interesting Things
What’s Your Opinion; Helping Others; Answering
Twitter Conversation
Questions; Chats
Youtube Not 2013 Goal
Social Media Posting Strategy | Webinar Wednesday

5. What’s The Process
Identify Key Dates Holidays, Major Events,
Planning Your
Message Articles, Blogs, Photos, Quotes
Identify The Best Tool Which Tool Is Best
Social Media Posting Strategy | Webinar Wednesday

6. WHAT TO PLAN FOR
Webinar Wednesday
Traditional Veg Brand
/Holidays Community Specific
Valentines Day World Vegan Day Anniversary
Community Customer
Community Days Appreciation
Events
Historic Days In
Pre/Post Holiday New Products
History
News/ Timely Establish New Major Events
Events Tradition
Social Media Posting Strategy | Webinar Wednesday

7. ACTIVITY LOG
Webinar Wednesday
Tool Date Activity Purpose/Goal Owner
Facebook
Pinterest
Linkedin
Instagram
Twitter
Youtube
Social Media Posting Strategy | Webinar Wednesday

8. Building Your Schedule
Webinar Wednesday
Social Media Posting Strategy | Webinar Wednesday

9. Example Schedule
Webinar Wednesday
Social Media Posting Strategy | Webinar Wednesday

10. Presenter: Stephanie Redcross
Need More Help? Set Up A
Meeting With Stephanie
http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp